April 21, 2026

# Transcript: 2026-04-21

> 1 time blocks from 2:01 PM to 2:34 PM

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### Briefing agenda for meeting
**2:01 PM - 2:34 PM PDT** | *meeting*

**Microphone:**
Bye bye. Hey Cam, hello. How are we doing? All good. All right. So Cam, if you want to, I was just kind of briefing Francisco on like what the agenda for the meeting was going to be. I know that we were going to go in initially with the Sanity dashboard that you created so any changes that were to be made in the future could be made easily. If you just want to hop right into that, yeah?

Okay, here we go. I'm going to share my screen if I can find my browser session here. There we go. Let me know if everyone can see. All right. Yeah. Okay, great. I'll provide the URLs to access this page, but for your reference, it's going to be at sanityflcollection.io. Normally, if I go into another tab—which I won't be able to show—it's going to ask you to sign in. I'll need to invite you as an admin after this meeting. Just wanted to make sure you knew where the invite was coming from and what it was for before signing that. But actually, I might be able to just set that right now while we're on this call. Sorry, guys. One time. And then... sorry about that. Did you already buy the domain? Yeah. How much was it? It was $50. Okay. And how much is it yearly? It would just be $50 to renew, I believe. Okay, pretty standard for URLs like this. Yeah, but all of that is going to be at flcollection.io. And yeah, you've obviously seen that. Maybe we could talk about that a bit more.

To explain what this is, it's a dashboard that you can go in and edit content like what's displaying on certain pages, the names of properties you might be showcasing, addresses, things of that nature. It's been separated into three sections: the homepage, listings, and past work. If there's anything that you think is missing that you'd also like to be able to edit on a regular basis, you can certainly let us know. It shouldn't be too difficult to add that. But it should make things fairly easy to edit going forward. As you see, it's sort of straightforward how it works. You see they've got these photos here. If you're curious about the WebP formatting, I can obviously explain on a regular basis; I believe every five minutes, it kicks off a job in the Cloudflare infrastructure that's hosting your website and syncs whatever you did in Sanity to the website so changes we make will move directly to the website after that job runs. So it'll basically be like live updating the website without having to code. No, it's fine. Makes sense. Sweet.

Just to give a little bit of context regarding status on the website and what we're doing with HubSpot: As you and Miguel have spoken about, there are just a couple of things that we need to wrap up the site. Once we get all that implemented, we'll do the final wiring up of the site, which will connect to HubSpot so we can start to run nurture automations and handle options like automated maintenance of communications going out to leads inbound from contact forms on your site. I know we'll be helping out with that as well. And yeah, from there, once we have all those pieces, we should be in a pretty good spot and ready for launch.

Francisco, just out of curiosity, do you have like a timeline for when you can get the missing pictures done? I've been told to correct me if I'm wrong that the pictures on Henna Alifay are coming in today; they already came and took the pictures so we'll get those today or tomorrow. And, you know, we'll use that headshot I gave you in the meantime until I get another one. And that's it, really. Another sprint. So that should already be on the other side. Okay, cool.

Yeah, so then that's perfect because part of what I wanted to discuss was kind of getting into the campaigns and everything. I feel like it'd be in our best interest for the website to be ready. Because if you can take people into a website that's really well designed, really well done, with a clear way to the contact form so people can get in contact with you, I think that's going to be beneficial because it shows credibility. It shows like you're not one of these realtors on Zillow that just has a form. We'll do the form as well; we're going to test it like we'll make sure to try every strategy to see what works better. But it would be in our best interest to have the website ready prior to going into the ad campaigns. We're already set up on the ad campaigns because we did that last week, so that's all good. If we can get that today and kind of like be ready for the end of the week, I'd say that if that's ready on Thursday, we could even start sending out ads on Friday.

All right, perfect. We're just missing... I don't think we need anything; we could start running ads today. And then I didn't handle it if tomorrow—I don't see why that should make a difference. Yeah, I mean there's still a couple of things that need to be done once those pictures are sent in. But I like the final details of the wiring and whatnot. I know Miguel was also working on just some small details of the design and whatnot. But I expect that once we have those pictures and once he finishes that up, including even the small tweaks I sent last week and making some minor touch-ups on some details that I've noticed—it's nothing major, it doesn't affect anything, it's just taking care of...

Also, I wanted to ask about the foundation section of the website. Because you said I sent a message at 5 AM basically saying FL Collection Pillars; I think Luis had asked me for like pillars or sort of valleys or something. I had it written down but forgot to send it to you guys. Okay.

But you can incorporate that however you feel or if it's necessary, or whatever. Okay, perfect. All right, Miguel, think we could at main ones that I use... Like those would be fun. We definitely want the highest resolution version of those images. Yeah, but you have the highest resolution. See, I have the images. It's just clarification. All right, cool. Mhm. So, um... Yeah, like ideally if we have this ready for Thursday, start getting people. Did you get a chance to revise the reels? Can just take a look at that. I'll do that today. But I think they're looking fine. Okay, cool.

So I just wanted to establish a day of production work. Big rocks—people love that shit. You know, like marble or quartz or whatever it is we're gonna pick, and you know the reasons why we pick certain colors for certain things. Obviously that we have that batch of... So this week it's pretty good. I don't know what your guys' availability is, but on Thursday onwards they start installing a timeline on this because I think it's cabinets, the closets, and all that stuff. Like in theory, I knew that obviously depending on the availability of Miguel. Like in theory, I would say the earliest we can do is Friday because we are pretty booked up. I do have like a meeting early in the morning on Friday to be kind of other dates. Like, could Monday also work for you? Yeah, Monday's good. That we can do it as well. It's good start things early, type of insurance. We finished that better sure. So if at 1pm we could be recording, then that would be solid. To be determined. And then if not, then Monday, let's just do it in the morning, right? Monday. Miguel, what's a good time on Monday in the morning, like 9 a.m.?

Any questions or doubts? Um, I feel like we're pretty much on the other side of us so basically like as soon as you send over those final documents we'll officially hand over the website and then once the website is live by Friday. Well... pictures that don't know if I'm trying to, I don't know, it's not loading for me right now. Hold on. The work we're proud of includes the 14-0-3. I can't see it right now. I think we implemented at the It initially maybe it's not appearing right now, but if you can go on the website and check if they're both there. Which section, Miguel, sorry? But I should have on there Tupac de la Fuente, Seneralife, Plaza Stella. Okay, let me know if I need to send you... I have all the images. I have everything saved. So you're gonna have to send Condado Princess shortly. So it could be like four. Okay. I'm looking at it and it looks like it's not up here right now, so we'll get that at the... accidentally lost everything, but I really doubt it. So it should be on the docks and if I put it on there. The domain is mine, right? Mm-hmm. There is a Cloudflare account for free. You'll be able to edit things. And I guess whether or not you want to have like full control over that in the infrastructure or you want to change your website again a year from now or something like that. Also, be sending just, you know, make sure to include those receipts. All right. We essentially are just planning to have a full launch on Friday, and then we'll also be filming content on Friday. You want to just videos now with Paola and we'll let you guys know. Know, just everything. Okay, awesome. If you can help me square that up, that would be great. Yeah, yeah, yeah. And then you sort of the icon and the banner and whatnot. But yeah, we can get that settled in. Bye.

Right. Hello! Woohoo! That one's smooth. Yeah. Smooth as I was expecting. Perfect brother, let's do this shit. I'll see you on Friday then, most likely. If anything happens, I'll let you know, but I'm definitely betting on it. Probably linked to your personal account. Yeah, that's fine. See, we can, that's not a problem. We can figure that out and it's just a matter of like changing the personal. Yeah, I think it's like just, I mean, I try to make it, but it's like kind of linked to my personal. I'll send you the links and you tell me how it is.

Rosa Miguel, you're booked on Thursday? Yes, I told you, I texted you. Oh, but it could have had some problems. Well, no, I was told you last week. But why is that a problem for Seba? Okay, that's up either for Thursday or Friday but he didn't consult us for it so he just set everything up for Thursday both white with messy hair black tees. I'm like, "I'm the Puerto Rican font which I'm more like short and husky." You know what I was thinking okay me and Cam are sort of like the same build but just different fonts. I already have a compromise in a bottle. What are we going to do? Are we going to film it with his guy? See, it's with this guy; the other guy knows how to film. It's not like you're going to need to micromanage him. It's just more like for the sake of the scripting and all that. Sí, pero como que... Sí, exacto, y... Well, no, that's how we should tell Seba, that's like, yeah, it's work on some things. So if you have at least something or some ideas, give me a call. Um, it's free? Yeah. I definitely want to learn how to use that. I think it was at least also for our website I was finding on having some. So, I just wanted to know, come and get to see if this is something like... So how do I Oh, should I just log in through their website yeah no so go here i'll text us um it's going to be sanity.

Can I just sign in through their website? The link you sent me is only for checking how much access we have. If I have space to roam without limiting our use or anything, I'm sure I'll read into it and figure it all out. For a number of clients, I'm just going to continue creating aliases for our info at email and create them on a per-client basis.

I have kind of a sync up tomorrow with him over the scripts, and I was gonna like start building those out today. Okay, but if you're gonna start building them out today, file collection.io, and then you'll just sign in with the info ad email and it'll take you to the dashboard that we created. But I'll tell you right now, I think, you know, editing the website like we're going to want to also update the images for the handoff since you have a lot of shit on your hands. At least for the handoff with this, okay? I can just upload them, update it, and then I'll hit you up with it. No, it would be really great for you to do that just because I don't know how well Santa is working right now, to be honest with you.

I like how... Exactly, I can post it out. Dash. I clicked on some things and everything that is showing on the dash pretty sad seems fine, you know? Miguel, by the way, you're out the whole day on Thursday, yeah? Call sheet, so I'll let you know. But 12 hours. The question is if I'm getting in late or, you know, getting home early. Yeah, yeah. No, but I'm just going to have you out for the count on Thursday. Sure. See, that's unfortunate. It's okay though. And say I'll talk to yes, unfortunately. Oso, entonces como que sale. So taking advantage that we're all here, it'd be nice, I don't know if on this times. Just so we all know we can not double-book each other, you know? Yeah, actually, it's a good idea. I was thinking of the way to do that. But maybe when I'm not available, I can share there. And everybody does the same for so I'm not available on dates or I was picking up. Yes, exactly. Uh, like since we use the same email, know what trying to set that up. Working on Seva's thing; he just sent me a message but okay.

I'll test out the CMS later, Cam, and I'll let prepare between today and tomorrow. I'll get that prompt ready for the sign. Sounds sweet. Yes, sir. Miguel, let's go to the track for a little bit, and then I would just stop in La Vita if you're down. I'm down, ew. Now, remember later, I'll text it do shit, but... Mano, I've been struggling with fucking AI designs, bro. I played around countless like approaches to it and it's all this, it's all flop, you know? Yeah, come on, gonna be fine. He could help you set something up as well. Doing a fucking prompt with four different design skills, you know, that break it from this generic ass shit. And they still end up looking the same; it looks like Klein, but it seems, and I've seen some YouTube videos and some people are also kind of getting something similar, you know? So come on, even though you put a like, bro, I've tried and I'm just talking shit here, you know? But it's been kind of a struggle there.

I mean... it would sort of help unblock that a bit. Um... You know? The Figma... my MCP, you know a little bit more of an app and like an elaborate website but then I would implement that. But I'm thinking that for these like at the could get that done in a day, a couple hours with initial building and revisions, you know? Mm-hmm. Everything myself if we want to do these cold outreaches. I'm not how much you did of this, but if you like skill and say hey can you try and interpolate these three um projects, take a look at these websites, look at how they're designed whatever whatever then them after you're saying right? Mm-hmm. Yeah, I mean, skill to give it instruction on how to like take what it learned and turn that into a real design. That seems like super logical, honestly, and I haven't done it that way. You like with separate prompting on everything, but I thought I'd fuck you. Mean, it's just going to be to us. Don't worry. OK. Bye.

**System Audio:**
And plan to plan when we are going to make more content. Bye-bye. Hey, Kim. All good.

So, Cam, if you want to—I was just kind of briefing Francisco on what the agenda for the meeting was going to be. I know that we were going to go in initially with the Sanity dashboard that you created so any changes could be made easily in the future. So, if you just want to hop right into that.

Yeah. Sorry guys, sorry. He said something really quick and sorry, not sure. Sorry about that. Okay, so did you already buy the domain? How much was it? Okay. And how much is it yearly? Okay. Thanks. Yep, that's fine.

Francisco, just out of curiosity, man, do you have a timeline for when you can get all of the images done? When I'm going to correct me if I'm wrong, what pieces are you talking about? I think we're missing pictures on Analefa.

So, Analefa is coming in today. They already came and took the pictures; we'll get that today or tomorrow. And, you know, we'll use that headshot I gave you in the meantime until I get another one. And uh, that's it really, and that's the end of the episode. Yeah, so that should already be, you know, on the other side. Okay, cool.

Yeah. So then that's perfect because like part of what I wanted to do we discussed was kind of getting into the campaigns and everything. I feel like it'd be in our best interest for the website to be ready. Because I feel like if you can take people into a website that's really well designed, really well done, with a clear contact form so people can get in contact with you, I think that's going to be beneficial because it shows credibility; it shows you're not like one of these realtors that just has a form. We'll do the form as well, right? We're going to test it. Like, we'll make sure to try every strategy to see what works better. But it would be in our best interest to have the website ready prior to going into the ad campaigns.

We're already set up on the ad campaigns because we did that last week so that's all good. But yeah, if we can get that like today and kind of be ready for the end of the week, I'd say that we could even start sending out ads Friday if it's ready Thursday. All right, perfect. We're just missing an analysis? I don't think we need anything. We could start running ads today and then Analefa tomorrow. I don't see why that should make a difference.

Well, yeah, I mean there's still a couple of things that need to be done once those pictures are sent in, but I just like the final details of the wiring and whatnot. I know Miguel was also working on just some small details. We should be ready this week. Details that I've noticed; it's nothing major. It doesn't affect anything. It's just taking care of time, micromanaging those design details.

But good. And I'm also—I wanted to ask—and you sent earlier something about the values? Is that something you want revised in like giving this even the small tweaks I sent last week? Yeah, exactly, implementing all of that and just making some minor touch-ups on some because you sent a message out ANFL collection pillars values and you said like strong in action, honorable, and conduct, etc. Okay. That however you feel or if it's necessary or not or whatever.

Okay. All right. Miguel, I don't know if you had anything to add to the list. Website? You just like send those over to go on my Instagram, see where the images are. Just to kind of wrap that up. Okay. So, I would say for Thursday. I'd say the ideal date to actually start sending out ads would be Friday. Just get that lead intake going.

Did you get a chance to revise the reels? Okay, cool. I just wanted to establish a day of production just so we can kind of get going with the content. Obviously, we have that batch of content this week is pretty good. The big rocks, people love that shit. Reasons why we... So they start, I'm going to go pick up the Quartz on either tomorrow or Thursday. And they'll start installing on Thursday. And that's in theory; obviously depending on the availability of Miguel, that's pretty good. A good day. Just kind of yeah. Bye now.

The option for me is Friday at the earliest for me Monday, the earlier the better you know especially for filming I like to start things early. Can on Friday let's get a couple of other dates? Like could Monday also work for you? Yeah, Monday's good, Monday's good. Okay. Um, Miguel, what time Monday works for you?

Um, I do have like uh I do believe I have a meeting like early in the morning on Friday, so it would have to be kind of pushed more towards the afternoon. Just solve it in case we get behind or Brad's just so we can have that type of insurance. Go home so for me always the earlier the better yeah for sure all right cool i mean if you're good for like friday afternoon i think that we should be set for that honestly It was just a matter of like in case you couldn't or whatever. But yeah, I expect to free up around like noon to solid. Um, so play that by ear. Let's set up 1 p.m. for Friday. Yeah, 9am sounds good. Okay. Perfect.

Um, and then any first ones on there? And I don't know if I'm trying to—I don't know, it's not loading for me right now. Hold on. But there's two, Parque de las Fuentes; there's two zero three, and there's also 14 zero three. So I don't know. I sent on WhatsApp like the thumbnail pictures that I use for the listings like throwing out the ads which I can just get that cooked up immediately. So yeah, we'll have the lead intake pipeline set up in theory by Friday, which is on the other side of us.

So basically, as soon as you send over those final documents, we'll officially hand over the website. And then once the website is in place, it's just a matter of... let me check really quick, but I don't know why my laptop is acting like this. It should have on there two: Parque de la Fuente, Generalife, Plaza Stella, and Condado Princess shortly. Yeah, so it could be like four.

Okay, let me know if you need to send anything. If I put it on... Exactly. Yeah, are you okay? Thank you. Cool. Then I'll be sending... Okay. All right. Okay, cool. So then I think we're pretty set. We essentially just plan to have the obvious invoices sent on the 15th of every month. I'll make sure to include the receipt for the domain on the next invoice.

We'll also be filming content soon; give us a shout. Yeah, I'll take a last look at the videos now with Paula and we'll let you guys know. It would be good to maybe do a full update of the logos, icons, everything—everything, everything—on Friday. That shouldn't be a problem; we should definitely get on that. Do you have an FL? Wait, do you have an FL Brokers LinkedIn link? Tell me how I think... Yeah, like I think it's just a matter of changing the... We can get that settled in. All right, I'm definitely betting on it.

All right, sounds good, guys. Thank you very much. Hello. See? You know what I was thinking? Okay, Cam and I are sort of the same build, but with different fonts. For both white with messy hair TVs... I'm like the Puerto Rican font, which is more short and husky, while you're taller and skinnier—the American font. I'm going to text you about it. Oh, but last week I was like, "What is Seba?" That's it. This is so... You remember he was setting everything up either for Thursday or Friday? I already have a compromise on that. Okay, we need to talk about this before setting up some dates. But start building those out today.

Cam, are you paying for Sanity? Is it free? Nice. On the hopes of having something with a CMS would be ideal. Ah ha. No, go for it, go for it. The FL collection at... so how do just log in through their website to yourself? Okay, perfect. Let's see. But also, since you're pretty swamped with a lot on your hands—come on, updating the images, at least for the handoff—okay, I can just upload them myself through the dashboard.

Side A... then you know, I'll hit you up with a bomb. I clicked on some things and came again; everything that is showing on the dashboard seems to be reflected on the website so it seems pretty side-by-side. I want to buy exactly; I can post it out. Come over but I took a good look at the working. I haven't changed things, but you know what shows on Side A is showing on Side B. So I think it might be fine, you know? Thursday, yeah? Most probably I'll just... See, that's unfortunate. All about the world.

Also, I've taken advantage that we're all here. Como que me, it'd be nice not to double-dog each other, you know? That I was cooking up accessible to all of us. OK, I'll try and set that up. Or worse... that sad. Yeah, Miguel, let's get on track. Hey Dale, the sun is pretty nasty; let's go at 7:30. I was thinking I was gonna go to the range for a little bit and then stop. Between today and tomorrow, I'll get that prompt ready for the sign so we can just hand this over. In theory, since we use the same email, it's just going to be the same. You know what I'm saying? See?

I'm down. I wanted to say something else. Also Cam, I know I'm just talking shit here come on if you need to do shit better played around with countless skills. I'm sure for this like $500 websites... But I was talking to Gabby about that actually, and he told me that... But mano, that'd be dope okay? I've tried countless skills playing around with Claude Design. Some people are also kind of getting something similar. Put like bro, I've tried doing a fucking prompt with Claude designed it you know? Actually, I haven't tried it yet; I've yet to play around with that. I'm just talking shit here you know? It's been kind of a struggle there.

Yeah, thank you because I'm... Sabes... I'm thinking of fast food type of stuff that we could get done in a day, a couple of hours with initial building and revisions, you know? So hundreds of websites. See come on my first meal right references. Yeah see way did fuck you send a lot of the whatever Cam can you pass me the transcript of this meeting? Thank you. Bye.

The team held a client meeting with Francisco (FL Collection / FL Brokers, a real estate client) to demo the Sanity CMS dashboard at flcollection.io and align on launch timeline. The website is nearly complete — pending final property photos (Analefa images arriving today/tomorrow), minor design tweaks from Miguel, and HubSpot wiring for lead intake. The group agreed to target a full website launch by Thursday with ad campaigns going live Friday, and scheduled content filming for Friday afternoon (1 PM) with Monday 9 AM as a backup. Post-meeting, the team discussed AI design tooling struggles, shared calendar coordination to avoid double-booking, and Cam was asked to pass along the meeting transcript.