June 2, 2026

# Transcript: 2026-06-02

> 29 time blocks from 9:31 AM to 5:37 PM

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### Casual chat about camping and Reno
**9:31 AM - 10:00 AM PDT** | *casual*

**Microphone:**
I'm doing alright, can't complain. It's an alright week. I just got back from camping. I'm a little sunburnt, but other than that, just fine.

Where'd you go?

I'm based in Reno, Nevada right now. I used to live in Chicago. I still work for a company in Chicago, but moved out here temporarily to help out some family. We went a couple hundred miles away in the mountains, to the high Sierras.

I've been there. I've been to Reno twice, but I haven't stayed in Reno. I've gone to Tahoe, I guess South Lake Tahoe.

Yeah, most people are not trying to go to Reno. They're just trying to pass through. It's the biggest little city in the U.S.

But hopefully you got to unplug. I'm not camping, but I'm doing something similar in the next month, so I'm looking forward to unplugging from technology for a little bit too.

Very nice. Yeah, if I had an AI that was tracking me to identify patterns in my behavior, I'm sure it would have reported me dead, because it was the first time I had let my phone go uncharged for 48 hours in like 10 years. We're absolutely connected to our phones day in and day out, but it's nice to get some time away. Glad you were able to get some time away, Cameron.

First and foremost, great to meet you, Cameron. I'm Matt Felsenfeld on the Cloudflare side, and I also brought in Shovik.

Cloudflare was a customer of Small World. I think you guys were going through a lot of changes and shuffling the stack a bit, and you were like, hey, we need to get back on with Small World. But yeah, let me think a little longer about how you guys are helping.

Our sales and support team has been great, so that's awesome. I'm sure our CEO David would be happy to re-engage with Cloudflare. If anything comes up, you can just shoot me an email.

I will. Definitely. Yeah, going into Cloudflare and the stack a little bit, frankly, there might be better tools on the market. I'm not going to sit here and sell you. I could jump off this call and point this to my director about how that plays into what we do at Small World. We were basically just using Cloudflare initially, but it became a much larger part of our development lifecycle and what we were using on our back ends to build web applications and bespoke work. I'm trying to think of some other specific examples, but we use a lot of your Workers compute program. Over time, our entire team sort of fell in love with your Cloudflare tools. I personally, as an engineer—and I treat this as the highest compliment I could possibly give—your Wrangler CLI tool is by far my favorite CLI tool I've ever used. I've modeled all CLI tools I've ever built after Wrangler and my experiences with Wrangler. So I will go back to Cloudflare just for that CLI experience and the deploy experience that you guys delivered. I started exploring all sorts of different facets of your suite: email routing, management stuff, the browser run stuff I mentioned via email, and your container beta stuff, just to name a couple off the top of my head.

Yeah, no, you did the homework well. I know you've been kind of a power user of Cloudflare, so I know from a level of services. But before we jump in more in depth, what are you guys building today? I noticed you guys are using Workers and the Workers KV as well. But if you're able to elaborate on that, what would fit our customers best?

Thank you for the context there, Cameron. I know today we're kind of discussing from a familiarity standpoint, and you obviously know that we do have quite a bit of a suite of products and we're obviously trying to make sure we map out the recommended ones.

Absolutely. What we're doing is some applied AI and UI/UX work. We're creating an agentic experience for interfacing with our proprietary first-party data at Small World. As I mentioned, we're a platform that's brokering introductions. Now we're building out tools that say, "You type in a prompt: I want to meet this person or I want to sell to these companies," and we go fetch that data and present it to you. We're using Workers as sort of the agentic harness, basically as the agent's environment. D1 and KV serve as our persistence stores for those agents, where we're storing requests, defining the harnesses, and running the models within the worker code. We build prompts with data that's getting fetched from our Rails server, which is our primary backend. We're basically using Cloudflare as our microservices infrastructure for any of this AI stuff we're working on. Hopefully that clarifies things.

What are the hurdles or conflicts that you've had currently on the self-serve plan, and I'm trying to understand what we could do to help with your upcoming initiatives in the next three, six, nine months over at Small World, obviously with the big AI play.

On our side, we do have a large plethora of services across the AI focus. What would be most beneficial to kind of drill down on? Shovik, did you have any questions on your side?

Yeah Cameron, I have a few questions. So you mentioned like you guys are building out a UI/UX agentic interface for your proprietary data. So are you adding any security so that PII or any sensitive data doesn't leak through from your agent AI?

Currently very limited. And in that sense, it's certainly something that we're conscientious of. But the data agreements that we have with our current first party providers, or I guess AI providers, is just the kind of data we're working with that is not of chief concern or utmost concern. It's certainly something that we want to continue to be conscientious of and build better tooling around, and you know, we want to protect our customers' data at all costs. But yeah, to be frank, we've sort of probably let that fall to the back burner a little bit.

Yep. And have you explored our AI gateway? We have an AI gateway where any request going to Claude or OpenAI would be passed through Cloudflare's AI gateway, and that's where you can add those security measures. And I don't know if that's a concern, like maybe it adds milliseconds and it's not a concern for you. Have you looked into exfiltration policies functionality?

I've only read the documentation and frankly, my first concern would be latency. We're delivering services in seconds, not milliseconds or nanoseconds. We don't have huge concerns about latency. So if it's something that could be a quick win, that would be interesting for us. The other aspect would be like caching. Like even with AI caching, if you and I ask a similar question to Claude, it will be burning your tokens for both our requests. The PII data security side is certainly something that we would explore.

Yeah, it's not just the security aspect. What AI Gateway does is it caches some of the responses and takes a deterministic approach where it feels like, okay, this decision can be handled by the AI gateway. So those are other use cases of AI gateway apart from the security aspect.

Heroku sunsetted it. We're going to figure out the best path forward there. Part of it is we're doing Heroku cron jobs when we could probably be using Cloudflare Workers on a cron job to perform similar workloads asynchronously or overnight.

Okay. Yeah, like it would be workloads like that. There are sort of scheduled jobs that might be potentially offloaded to workers for any sort of compute needs.

Okay.

Yeah, because I know Ruby on Rails applications won't directly be supported by workers, but you can definitely run through containers because that is another thing which we have. And it's actually, like you mentioned, it's beta, but it's now GA. So you can even play around with that. That's another place where you can park your Ruby applications.

Different purposes in both a Small World stack and other projects that I'm working on currently. But anyways, yeah, part of it is educating me on a call like this, telling me that containers is now GA and you've got some new AI features that I should check out, like the AI gateway stuff. I, you know, read your guys' documentation. That's what I'll continue to do.

Yeah, I mean right now, like if I was trying to give you guys a roadmap to how I think you can sell more of Cloudflare's products at Small World, which I mean I believe is mutually beneficial to us, especially with new features.

I'm in it regularly just by virtue of my job and what I need to do. But as things stand, it might be more work to do any sort of migration to Cloudflare currently than it would be to, you know, potentially offload compute from Heroku. Like we're already paying for that. You know, we'll need to migrate at some point, but it's not necessarily something that needs to get done tomorrow and things like that. So, you know, it's something that I'm constantly trying to pay attention to and be aware of, and I'm open to suggestions. I appreciate the ones you've given thus far. But yeah, I don't have a straightforward answer for you.

Right. No. So Matt and I, our job is like whenever you guys are thinking of doing that migration, make sure you keep Cloudflare in mind and we're prepared for that migration. So that's the area which we'd like to target. And another thing—like you mentioned, you wanted to know if we're equipped? And I don't want to set up a demo where you might fail or could have done it yourself. Some of the benefits that come with that next level include you'll get a dedicated account representative like myself, Shovic.

It's been great talking with you, Cameron, today. Likewise. Thanks so much, Cameron. Have a great rest of your day.

All right. You too. Bye.

Awesome.

**System Audio:**
Where did you go camping, if you don't mind me asking?

I've been to Reno twice, but I haven't stayed there. I've gone to South Lake Tahoe before. I mean, it's the biggest little city in the US. Hopefully you got to unplug. I'm actually not camping, but doing something similar in the next month, so looking forward to unplugging from technology for a little bit too.

We're absolutely connected to our phones day in and day out, but it's nice to get some time away. Glad you're able to get some time away, Cameron. First and foremost, great to meet you, Cameron. I'm Matt Felsenfeld on the Cloudflare side, and we've also brought in Shovik, our solution manager.

I could jump off this call and point this to my director and say we need to get back on with Small World. But it really got me thinking about how you guys are helping the sales support team. That's awesome.

You did the homework well. I know you've been kind of a power user of Cloudflare. From a familiar standpoint, you know we have quite a bit of a suite of products and we're trying to make sure we map out the recommended ones to fit our customers best. Thank you for the context there, Cameron.

Before we jump in more in depth, what are you guys building on Workers? I noticed you're using Workers and Workers KV. If you're able to elaborate on that?

Have there been any upcoming initiatives in the next three to nine months at Small World? You're definitely pushing folks to lean in and adapt because before we know it, everyone's going to be utilizing it. I think using it smart is what our mission is about, but we also need to understand the business as a whole and act on it quickly before we're all falling behind.

On our side, we have a large plethora of services across the AI focus. What would be most beneficial to drill down on? Shovik, did you have any questions?

Yeah, Cameron, I have a few questions. You mentioned you guys are building out a UI/UX agentic interface for your proprietary data. Are you adding any security so that PII or sensitive data doesn't leak from your agent AI?

Have you explored our AI Gateway product suite? We have an AI Gateway where any request going to Claude or OpenAI would be passed through Cloudflare's AI Gateway, and that's where you can add those security policies.

It's not just the security aspect, which would be interesting for you. The other aspect is caching. Even with AI caching, if you and I ask similar questions to Claude, it would cache the responses. It takes a deterministic approach—if these are similar questions, it won't burn your tokens for both requests. So what AI Gateway does is give your customers the authority to manage that.

I know applications like Ruby on Rails won't be supported by Workers, but you can definitely run them through containers. That's another thing we have—another place where you can deploy your Ruby applications.

It seems like you have a lot of things in flight. Let us know where you'd feel an easy win would be, where we can show the value of Cloudflare. I know you've used it in your personal projects, but for that migration—that's the area we'd be targeting.

You mentioned you wanted some education. Does it make sense if you'd like to see a demo on AI Gateway or even Containers?

Nice to meet you. I'll follow up with you shortly. And like I said, if anything comes up, we're here to help. Appreciate the time today.

### Work discussion about LSA performance
**10:44 AM - 10:45 AM PDT** | *meeting*

**Microphone:**
Quickly, I know Omer's been doing a lot of work and doing pretty well, specifically on the LSA side.

Yeah. Mm-hmm.

The one that we were looking at a couple of weeks ago?

### WorkOS session cookie Rails research
**11:49 AM - 11:51 AM PDT** | *work*

**Microphone:**
I'm also wondering if there's a way that we can, you know, set a WorkOS session cookie programmatically via Rails Runner and inject it into the browser's cookies. That's probably worth having a sub agent go spin up and research separately and write up a ticket in our docs folder. Does that address the uncertainty in this situation? And is there anything else?

### Pull request grouping discussion
**11:59 AM - 11:59 AM PDT** | *meeting*

**Microphone:**
is in PR70. I thought we were trying to group everything into one. What is PR70 then?

### Dev workflow and quality improvements
**12:16 PM - 12:16 PM PDT** | *work*

**Microphone:**
Agents, work on smaller subtasks, harden our dev workflow and testing workflow, and make these continuous quality.

### Casual banter about shoes and appearance
**12:25 PM - 12:26 PM PDT** | *casual*

**Microphone:**
The space eater! The computer isn't on, I swear!

I get it, I'm hot dude. It's not my fucking fault. God made me this way!

Unfortunately not. Woo! Hooray!

I don't have so many shoes, why am I such a problem? I don't know, dude. Fucking, it's, uh, beauty is pain.

### Quick task ticketing note
**12:29 PM - 12:29 PM PDT** | *work*

**Microphone:**
Just write a ticket in.

### Merging work streams and testing goals
**12:34 PM - 12:37 PM PDT** | *meeting*

**Microphone:**
Eight goals, the testing and figuring out what our best path forward is. I would like to start merging things down again, work streams.

### Repository scripts organization discussion
**12:45 PM - 12:48 PM PDT** | *meeting*

**Microphone:**
Yeah, I guess let's figure out how to move things into the repository. It just feels like it's still a little disjointed. I'm looking at the scripts, and it feels like they're sort of messy and unorganized, potentially not used. They could just be like our scratchpad. Let's throw in a comment about testing that.

### Testing paths and validation criteria
**1:29 PM - 1:50 PM PDT** | *meeting*

**Microphone:**
The safe destructive path and the most destructive path should all be tested. I need numbers, I need validation, and success criteria met.

This is going to be a long-term issue, I think, because this is gonna keep happening, right? Unfortunately, not a very good time to be asking, but I just merged the work tree changes and I'm realizing that this Sidekick Pro Secrets issue is going to become a big problem, boss. Because it is running around. Yeah, I've been a couple days off of it.

Thanks. I don't know. I mean, you've got to remind yourself, like, she has to... I'm very excited when I'm down first place. Tiresia and the rest. The sensor which is going into the system.

Like, I'm about to go take a shit. I mean, the one thing you can count on is Taco Bell having to... you know, brother. I don't know, but I think don't panic, don't panic, it's fine.

So then I sleep until 5pm the next day when my brothers show up. And everyone's like, "Oh shit, you're alive." And then the next day...

Do you think it's because you mixed the shit? It was just too much booze or what?

I tried to figure if the suboxone slows down my GI or my intestinal tract. And because it slows down so much, yeah, the subs... Like, whatever the neurotransmitters or whatever it's like, it's withdrawal. I forget exactly how it works. Maybe it can provide something else for you, actually. Exactly.

Nobody would put up with this shit any longer, with all the experience.

And so it's much easier. Yesterday Jake was on the cusp of the phone call with the customer and the customer was like, "The company's not the same. The drinks kind of just..." Or no, no, no, it was... That wasn't it.

She was like, "My grandson is working for..." That's where we said, right? Yeah, that's exactly it, bro.

Hey, he has thoughts on his own. Airport. Oh, Godspeed, brother.

It's okay. Just work out. I know they want idiots to do this job, but then it's like, bro, well, you do it because you're gonna have to explain to the customer what's going on with their system. Bye.

Just lie. They're being implemented because of the current situation. True intelligence is knowing what you don't know. This is... I don't know. I'll never say this is a scheme, or if they actually think they're going to make money with this company. I can't think of an adjective. I don't know what the fuck these guys are on, but that sounds good.

Do your best, brother. Talk soon. Alright, peace.

**System Audio:**
Thank you.

### Lead generation funnel for distressed sellers
**1:54 PM - 1:56 PM PDT** | *meeting*

**Microphone:**
So there's also another important element that we're building. And that's the funnel for generating leads for the system. We need to set up a workflow to optimize a website for search engine and LLM surfaced websites for people, specifically property owners in distress that are looking to sell their houses quickly. This is sort of the bread and butter of real estate wholesaling and we need to show in our deck here what we can see and how much we can start driving via Google search ads. And set up some sort of simple web form on the soldi domain that allows people to submit their inquiries for selling their property quick. You can devise a whole

**System Audio:**
Thank you.

### Dad conversation about cybersecurity and WiFi
**2:18 PM - 2:21 PM PDT** | *personal*

**Microphone:**
Uh, Dad? Because of the cybersecurity stuff, you know how to handle deploys, how to fix things, where to go? Do we want to set up the WiFi spot here shortly as well, things like that?

### Brief personal greeting
**3:01 PM - 3:02 PM PDT** | *personal*

**Microphone:**
I love you. Hey!

### Customer data investigation by company
**3:36 PM - 3:36 PM PDT** | *work*

**Microphone:**
Okay. Let's look at the company ID and when they were created approximately, maybe in groups by days and by user.

And let's figure out what the fuck this customer landed on.

### Accidental form submit Cloudflare discussion
**4:00 PM - 5:37 PM PDT** | *meeting*

**Microphone:**
What's up, Kim? I accidentally submitted to Soli by accident and discovered it. I accidentally pressed submit on the documentary build. Oh, whoops. That's okay. It's all stored in Cloudflare.

I'm not sure if you looked by the time it had been pushed up, but I had added some additional stuff about setting up the site for inbound leads, SEO, and stuff. Yeah, I'll try and jump in for the Soldi product walkthrough as much as I can and I'll share my screen and go through the questions with them.

Yeah, I mean, we can just sort of page through. Although part of it's like, I built this fucking walkthrough. Do we want to just walk through it like that? Or do we want to... I mean, I'll show them the app. You probably are able... I use the walkthrough a lot. You want to use the walkthrough? Yeah, what I was going to say is that the walkthrough actually...

Hey, look who's back! What's up, guys? What's up, what's up? Where you at, bro? He's joining in a second. He's downstairs in my apartment. Is he getting in the new phone? No, he needs to get us together with that, bro. Can you take this meeting from the car? You have to see shit. No, I'm right here. I just wanted to go get some bagels. I didn't have lunch. That's okay. You gotta be well fed for this meeting, so that's important. Minutes away, brother. That's even farther, bro. My office is right here. It's okay, it's okay. We better not go home at that point.

We accidentally pushed something. All right, so we've got three things we want to show you. We've got the Soldi app. Wait, can you hear us? It looks like you're going now. I should have been at it tweaking, but you just want to connect this to his TV or to his car? Connected now? Who the fuck is that? Yeah, that fuck Abdullah at bro? You look amazing, Abdullah. I didn't know. Golden hour lighting or something, I don't know.

Hey, what up? Oh, our asses are definitely needed. Hopefully. I hope to God. Well, I can't, I can't call another pretty. You gotta go crack the whip with Abdul. Not even at the crib, bro. He got students with him. All right, well I'm gonna just page through the app while we're waiting here. No, no, yeah, yeah, yeah, go ahead. Yeah, just, you know, some light, you know. Let's see here. Oh, sorry, I'm roasting them. It's okay.

Abdul? Abdul. Yo, what up? Yo, we need you to know about this, bro. You get to the office and jump back in. How about that? That sound good? I can hear you guys. All right, you want to just go to the office and meet us when you're ready at a desk with the computer out? Yeah, I need five minutes. All right, take your time. No, no, don't take your time. Well, yeah, I mean, within reason, hopefully. No, bro, make sure Abdul's there too. Make sure Abdul's there too. Abdul's at my crib, bro. I don't know what the fuck he's doing downstairs. That's what I'm saying. He's at your crib but he's not there. Make sure he's there. Yep, nah, I'm going to call it the ice. Don't worry. Hurry up and get back in. All right, see you guys. Get back in. All right. Yep.

God damn it, dude. The effort is a little not good. Yeah, well, that matters. He showed up on time at least. Uh-huh. Yes, yeah, no, I know that was hard for him. Was he prepared and ready to go? Probably not. But yeah, at least you showed up. You could have made it more clear there because I get to be at a desk. Yeah, no, it's honestly my bad probably. Uh, you were just, you should have... I've been boring, Cam. It's my fucking fault, dude. Shit, I was hoping... It's just in the... It's okay, it's okay, it's okay. I've got some workflows in progress that I'm hoping will get finished before they're ready. I'm going to have to fire Duopera at this rate. You've got to manage someone else. Have money. Yeah, shit, I was really hoping that this was gonna have the... I'm adding a live chat feature so that if you go into one of these auctions, you can sort of like chat with anyone bidding so you can be like, damn, I want this one. And it's like, nah, no, no, no. I want this one. Ooh. Yeah, so I'm pretty excited for that.

I don't know where the fuck it went, though. I swear I'd implemented it earlier. So I've got to figure that out. But you can imagine on this page you've got some... What's missing, Cam? What's missing right now? What's missing is like the, I guess the economic system behind it. There's no credits in the way that the system needs. So I'm just gonna set up the Stripe integration and allow you to say, okay, I want this many dollars in the system. So people got to pay up front to put money down. So there's no issue with like fucking escrow basically, or the equivalent to escrow in our bidding markets.

There's obviously some battle testing stuff, which is like multiple users on the same site bidding for the same property or lead for that property. So we're gonna test that in the coming weeks. We're gonna get some free images. Yeah, can we get some users in the platform this week? What? This week? And maybe like click around and stuff? Sure, buying properties? No, or buying leads? Yeah, but yes, totally. We can get people signed up like we should be able to sign up today, you know, where things are currently set up. Let's not encourage Abdullah to do that just yet, but you know, like currently he can technically do it. We're not going to stop him from doing it. But you know, there's just a handful of things that we're going to want to sort out. The comparable stuff, I want some additional features.

Got feedback from Abdullah. I think I started a question about that. If you could hit those, all right, cool. I think we need more time. I think it was just—we don't need to reject it. It can be longer. I'd rather go over it thoroughly. I'd rather be thorough as opposed to be fast, you know?

And we're running the floor. Page 10, page 11 on the discovery is empty—the specs are fine. It's just a placeholder. It says "spec" in the docs. Product walkthrough is pages 9 and 10. So this is what's missing right now. These are the two things. It's funding the floor—putting up your money. That's what I was saying. And then there's the running the floor, which is like the admin panel basically. Like, how are leads getting added into the system? How do you set the price? There's a bunch of open questions about the product that'll sort of come together. I think it's coming together, dude. What can I say? I'm kinda good at building apps now. This is our work. We're good at building apps.

Don't make me pull up Platypus, dude. I heard Platypus got dipped. Oh shit, I do have the messaging up. It's just not live. I was gonna say, fuck man, there's no way I forgot that. Yeah, see here, if you click this—where the fuck did it go? There is a way to display the messages here. Seriously, bro.

If Abdullah's at the office before Ray's back on the phone, we might have to push this meeting. Do you have a balance, by the way? Yes, I do. Seven thousand. Oh, it worked? 301 plus 210 minus 15. Yeah, minus 15. Can you just do the math real quick?

Where the hell you been at, my guy? It's good, mate. Where the fuck is your brother? He's in the call with Danielle. You can't hear us? Why can't you come, bro? Oh shit, can you hear me? Yeah. What's up, Mr. Bell? What's up, my bad, Roman? We told him to get to an office because we couldn't have him in the Lambo with the students, so he's going to the office right now to get into a stable spot. How's your trip, man? Yeah, bro. You hit Italy and Morocco? Yeah, I went to Italy and Spain, man. Shit sounds sweet, dude. I'm jealous. Bring me next time. Zach told me you went through the wilderness. Oh yeah, I did. Look at this sunburn, man. It's fucking crazy. That's my arm, right down here. Wow, that's crazy.

I did go camping this weekend. Did you enjoy it? Yeah, it was great. I hadn't been camping in over 10 years, basically, except my ex-girlfriend brought me glamping once. You know what glamping is? No. It's glamorous camping. That was like the closest thing I'd done to camping in the last 10 years. But yeah, it was nice to reconnect with my roots. I also hadn't let my phone die and stay uncharged for longer than 24 hours in 10 years either. So it was crazy to just unplug, not look at my phone, not be on the computer. It's like a mental break. Yeah, totally. That wasn't the point or the plan, but that ended up being what happened. So I'm glad about it. But we got a lot to do, obviously. Got back and got straight to it, hopped on with Zach. Man, how's the app coming, Zach? Thanks for the invite, Zach. Yeah, he was hard at work over in Arizona figuring out his escape plan—figuring out how to get out of Chicago. Which is what we're doing right now on this call. This is how we're gonna get everyone out of Chicago and into Miami.

You got another job too? Yeah, I'm working for Plex, which is my dad's company. So you're busy all day? Oh yeah, man. I'm working 14 to 16 hours a day. Wow. I have been going to the gym, but I did fall off a little bit. The last two or three weeks, I just haven't been on my grind. So I really need to get back to it. I'm missing it bad. You're getting back in the habit too? Yeah, I'm starting back. Okay, good. I'll hold you to it. Me and Zach are gonna go for a ride. I just bought a bike too. No way, an e-bike? Yeah, mine is a Segway. Oh, sick, dude, those are fun. That'll be good to just get the blood flowing, travel around. Chicago biking is a beautiful view, bro. Oh yeah, I mean, it's like one of the best places to bike in this fucking country, I swear to God. Yeah, 100%. I miss that. I used to bike so much, and I haven't touched a bike in months now. It's sad. I used to bike everywhere.

Basically no Ubers, no trains, just bikes. I did a thousand miles on the Divi bikes.

Bro, so you go to the whole city?

Yeah. There's not many parts of Chicago that I haven't biked through, including the parts you're not supposed to bike through. I have almost gotten killed on the bike too.

For real?

Yeah. Is it dangerous biking?

Oh, yeah. I mean, it depends on where you're doing it, at what time, and how well you bike. If there's bike lanes, you're usually pretty safe. But there are some parts of town where there's suddenly only one lane for you and the car. There's no place to go to the side, and you basically have to share the lane with the car—that's when it gets really dangerous.

Like Irving Park Road, for example. There's a lot of parts on Irving where there's nowhere to bike safely unless you go on the sidewalk. It can be a little dangerous. They don't have bike lanes.

Yes. Basically, there's nowhere for the bike to go. So you have to bike where the cars are. That's got to be the most dangerous way to bike in Chicago for sure. But if you just ride in the middle of the lane, dead center, blocking the cars, it's safer than if you were on the side, slightly making it look like there's a bike lane. So you have to basically block traffic in order to get through safely.

It keeps things exciting, Abdul, you know? The spice of life is the excitement—a road-raging driver at 6 PM.

What was that Jackie yelling?

I'm cursing him out.

Yeah, Zach would be doing that if he was riding a bike, in a car, or on a horse. Zach just curses people out if he's got something to say.

Oh, God. But yeah, I need to get out to Chicago again, man. I think we gotta schedule a bike ride at the very least.

Yeah, bro. I got this regular bike, but I want to get the electric one, bro.

Yeah, me too, man. It was a little expensive though—like $1,700.

Yeah, that is pretty pricey. Although a good bike is usually like $1,000 to $2,000, so it's not insane. But it is expensive, obviously. Nobody's throwing around $2,000 on a bike willy-nilly.

But I'm like, bro, whatever. It gives me cardio, you know?

No, I mean, you gotta look at it almost like buying a gym membership. You could spend $1,200 a year going to Lifetime, or you can get a gym membership, or you can bike everywhere. You get a mode of transportation and it burns calories. I also like biking—it's a stress reliever for me.

Totally, man. It's like a runner's high. You know what a runner's high is?

Yeah.

You get the hormones flowing, get a little dopamine release.

Well, talking about this is making me miss a workout. I'm craving it now.

The time goes by so fast, bro. No kidding, man.

So what do you want from like 8 to 8? Yeah, basically. It's been sometimes as early as 6 AM because I'm doing work in Chicago. That's my main job. How is that going? Are they going to go out of business? Are they doing better? Do you think it's a stable job?

They fired my only coworker. So I'm the only employee left at the company.

Wow.

Yeah. They basically told me I'm going to be at the company as long as the company exists. I'm the person of last resort.

Yeah, but he thinks he's at a rap music shoot, and then making sure I'm two hours late. I forgot what I'm talking about. All this 50 Cent got me going. I'm sure he's just driving the 25 minutes to the office or whatever. I'm going to take a piss. Abdul, how does that sound by the way?

Good.

You have to have everybody here.

Oh cool. Yeah, I was just gonna say, Jersey Mike's guest because it's one of my favorite sound issues. I don't know if we made it well this time, but I hope that we did.

Yeah, the people are pretty good. But you know how I feel like it is now, I don't know how long it's going to take. Then we gotta reschedule?

I'm hoping we can get it done because I do gotta finish up some taxes and stuff too. So I'm gonna work until like 8, 8:30, but I'm gonna do it tomorrow too. I think we're gonna do it tomorrow.

All on the same page—we want to get this show on the road for sure.

His phone is busy. He's on the call with us. He has lots of phones. I mean, I really can't do anything. He said anything at all, you know?

I was gonna make a difference when I might get ready for the meeting. What was the craziest promotion happening? Google PPC right now, guys. If you spend a thousand dollars, they're giving you twenty thousand dollars in ad credit. What? A thousand dollars in two months? But again, if you're eligible, they give you twenty thousand dollars, bro. What do you have to be eligible for?

Not just like, different—like a new account, basically.

Yeah, which means we're totally good for this. If we wanted to blow ten grand on it, yeah, I had a company that was doing it right now. Holy, I screwed up.

What do you mean?

I locked myself out. Oh dude, I can get you in there. What door you at?

In the business center.

Oh man, and getting the key in my guy. We're getting here, man, but babe, the days go by so fast, bro.

Yeah, dude. You wake up at 1 PM in summertime.

I woke up at 10 and I called you.

No, you called me at like 12, bro.

No, I did it. Check your logs, man. I want to get a haircut. Love and support.

He's right, but he was in bed. So what time did you actually wake him up? Did you go back to sleep?

No, I was already taking calls from like before I called you, probably. Like, I checked my phone looking at some properties. I like easy money.

Ah, me too, brother. No, it sounds like it. What's going on with the trainer, bro? Where do you go, bro?

What do you mean? I'm down, I'm down, bro. We have to go out to the line. Let's get it, bro. I'm looking like blue clothes, bro. I'm trying to do Jisoo too. You trying to do Jisoo?

Wait, wait, wait. Abdul, before you snuck down, where are you, bro? Don't smoke that in the garage, man. That's not a smart thing to do, bro. What are you doing, man? Bro, can you not smoke that in the garage, man?

Bro, I'm telling you guys it'll get me fucking popped, dude, especially at fucking 6 PM, bro. Come on, man. Don't worry.

Whoops. I apologize. Is it good? It happens to the best of us. I love the easy money.

What the frickity frick for? Just take the keys and go outside. You're right there.

Yeah, yeah. Um, I'm gonna close the corner real quick. What are you doing?

All right, this portion of the meeting, man, goes out in the main town. Next week's use anything, tellin' yep, sounds like a plan.

All right, Abdul, run it next week Tuesday, same time, I guess. I think we should push it for like tomorrow. They're not gonna do it. Are you coming back down, or are you going to go home?

No, I'm coming back down. Yeah, let's push to tomorrow. I do want to get started. I mean...

Well, hey, Abdul, just to clarify, we're not stuck and we're not waiting for anything. We just... Zach told me today that we want to run ads, start running ads, as he told me.

No, we do, we do. But we just, this is more just like a sync up. Here's what's done. Here's the plan for the next episode, the next four weeks, which includes ads. That's why he called you about that today. And like, that's, we just wanted to make sure that we're all on the same page about what's happening, what our plan is, and what we can expect over the next couple of weeks.

Yeah, because we've got a busy month ahead of us. We're trying to bring on beta testers. We're trying to start sourcing leads. And we're trying to get, you know, this engine rolling and figure out very quickly what's going to work, what's not going to work. And you know, we're going to do regardless of whether fucking Abdullah can make it to this call right now. But, you know, in the interim, that was all we really wanted to just discuss and make sure we're all, I guess, up to speed.

So. Okay. You know, for the love of God, bro, can you stop smoking a cigarette, bro? I don't understand why you keep fucking doing it. Just put it out and go outside.

I am, I am. Oh, it's done.

Hey, hey, it's a thought that counts, okay?

Um, yeah, so I mean, we're already sort of on the same page about the ads plan. We know exactly what we're targeting, it's a very closed problem set for what we're trying to do. Find distressed property owners trying to sell their houses. Those leads, we sell them on the platform. We're going to seed the system with leads that we're already getting from your existing providers and just sell them at a markup, okay?

It's no point in saying anything, bro. It ain't no point, bro. I'll just wait. It's for the fucking recording. I'm not going to wait for Abdullah at this point. We're going to reschedule it because it's 45 minutes past when our call was supposed to start. That's good. But I was saying it for our transcription. We can reschedule it for tomorrow, all around the same time.

I can't do it tomorrow, bro. I'm busy tomorrow. You know, I'll be out of here. I have to get to the gym tomorrow at this time with my homie.

Okay, well, I'm gonna wait 10 more minutes. And we're gonna hope. Let me just, let me text him to see if we can only hold on.

What? Just tell him to be honest. Is today going to work, or do we need to reschedule for later this week?

Is this nigga retarded, bro? Is it in the coffee? Okay, put the sandwich in the coffee. Okay, no, not that. But three years ago, toss the other half of the sandwich in the fridge.

Oh, there he is. My goodness, bro. So it's literally, I got my money tied in and then these properties still... I think he got four clothes on or whatever, or the lender took the money back. So right now, we really don't. We don't even know if we're gonna get our money back or not.

Wow. Yes.

All right, I'm here, that nigga, bro. I did not want her to join and say, I'd rather hear him not join at this point. And be on a call for 20 minutes.

I get you. I get you. This is what I could do for you. I'll speak with the team. I beat it again, guys.

Hey, they said B2C, Cam. They said, they said B2C. Like, we're leveling up. We're going B2B with this one, guys.

All right, oh. That was crazy. You can smoke cigarettes, so you're being a hostage. Please, the series don't point easy. Oh, my bad.

Yeah, what's up, brother? Donnell's here.

To think about. He's a lot, man. My guys. All right, my guys. So you know, a little 40 minutes, a little late here. Um, how do you enjoy? We should we reschedule for more locked in? Just do it. I'm locked in. I'm in the office. I know, bro. It's just loud. There's other people around you. You're getting calls, you know what I mean? If you're sure about this, I'm ready, brother.

Well, we'll make it quick. I think we're all sort of on the same page as far as like approximately where things stand and what our plan is. But we'll just sort of walk through what's been put together. You know, what is going to happen over the next couple of weeks, what needs to be done by everyone here. And, you know, what steps are going to need to be taken to go from here to a go-live date. So, you know, without further ado, I'll just sort of like page through... you know, the system as it exists today. You'll recognize some of this stuff from the mock-ups. But, you know, in essence...

One more thing, Abdul. If you want to follow along, I've got the link right here. Go ahead and click that link, and that's the login information that's needed.

Yeah. So that is the demo app basically, and this is the walkthrough that I'm going to be showing you guys right now. Exactly. I know both are relevant here.

Yeah, so I've got the second link pulled up here. And this first page is the auction floor. This is where people—anyone coming to our site will go and they'll see leads from various geos of different states, whether it's pre-foreclosure, divorce, what have you—the equity for those properties and some sort of custom proprietary match score about how good it is.

This is where we've got a couple questions for you, Abdullah and Abdul, about what makes a good lead and what are the aspects and attributes that we're going to want to sort of rank higher versus other leads. And you guys will be... Listen, we've got some questions at the end that we're gonna go through with you guys.

So you showed me the link so I could click this. Yes, it's all in the chat. If you click on the second one, there's a walkthrough and you can just page along with me.

Okay, getting that open right now.

Okay, I have it open.

All right, great. Yeah, so I'm on page two right now. I got it open for Abdullah. So the live auction average price. Okay.

I mean, he's sharing a screen. He's going to go over it with the screen.

Yeah. Yeah. So we'll go over all of it. If you have any questions, we'll stop. But it should all be pretty intuitive to you guys.

And I'll move over here. Oh shit, I'm not even sharing the right screen here. My bad.

That's exactly right. Yeah, that's why I sent the original link, cam. Yeah, that's my bad. That's why I sent the link for the login. So good. Yeah, here we go.

So now we're on... yeah, so these are the live auction floors. You know, we're just trying to separate them by the areas and the types of leads that are coming through. What? Why is the seller distressed? What's the equity situation? And other potential factors that might make a lead more or less relevant. That's where we'll ask you a couple questions about what makes a lead good.

Moving on, this is sort of like the bid page here. We'll have some photos online from properties that we just sort of grab based on wherever the address is so we can show where the property is and what it looks like. This shows a couple interesting metrics—the equity, the price per square foot, beds, baths, your basic financial metrics. Our system believes that the equity is good or the motivation for the seller might be interesting for, you know, someone looking.

This is a bid history graph. How is that determined by the form they fill out? The lead form they fill out?

Basically, we'll have an intake form for anyone coming from the local search ads online. And they'll be sent to a site that looks sort of like this, except it's basically just you're looking to sell your property—fill out this form, we'll do the rest. And that's how we'll just sort of take the information and make the quality right.

Yeah, which I... where I have it, we'll go over that.

Yeah, sorry Zach. No, I'm just gonna say we can mess around with what the quality score index is, right? We can kind of mess around with that. You can call it AI score or whatever the fuck you want. We can get some magic with it. We're also adding live chat features. Anyone can go and say, oh, I want this lead, you know, or whatever. And people will be able to chat, say, no, I want this shit, or you know, I'm putting down 500 for this one. You know, stuff like that. To create the social aspects and allow people to sort of interact with one another in the context of the bidding process.

You don't be raw, bro.

Whoever buys the lead closes the deal. We should have another marketplace where they could just upload and sell their deal too.

I love that.

On the same platform. So it's like not just buying leads and closing the deal, and now it's on the marketplace for sale. Yeah, that's great. Investors coming in, flippers coming in, they're buying shit, they're buying data. I mean, they're buying leads from us. Also, they're buying property.

So that way the wholesalers and stuff that are on the platform are not just buying the list and buying the leads. If they missed out on it, they have an opportunity to buy the property.

I love that idea. And they have one company called iSpeak You Lead and they call it Deal. Uh, if you want to search them up—iSpeak You Lead—and then another company...

They don't do that though. They have a disposition center too.

They don't do disposition on their website.

Yeah, they have high speed to lead. The other website is Dispo.

Just put my lead. Yeah, our "soldi" basically means money, which means, bro, just on one platform because we have the same thing. We have home run equity, right? So here you can...

Okay, by the league. Cam, that's a nice property.

That's a nice property, Cam.

Yeah, you like it? East Camelback Road.

Yes, sir. Yeah, there it is. Arizona. Yeah, there it is. Yeah, this is my sister's place. I'm kidding.

There's a couple Easter eggs here, like, you know, the mission. Can have references. It's all just stuff that like one of us you guys... can you think? Can you think these guys were doing Easter eggs back in the day? Come on, what? Oh, no. I mean, Easter eggs meaning like little surprises that only you guys would know about or something. And not like... Yeah, it's like Call of Duty.

It's like Call of Duty Zombies in a day, right? Yes, I mean, you know, five hours running till level 70, doing all the Easter eggs, right? Finding every little fucking thing. Exactly, every little thing.

Abdullah, Abdullah was going down at level four, dude. What are you talking about? Yeah. All right.

So just moving on a little bit here and sort of playing into what you're talking about, Abdullah, we have this page where you're supposed to be able to manage your pipeline. And here are the deals that I purchased in the system. Here's my expected value of that lead when we flip the property. You know, go through, filter what's coming up, what's potentially stale, what's under contract.

You know, it's a lightweight CRM. Yes, exactly, a lightweight CRM. And this plays into exactly what you're talking about, where, like, can we control the entire ecosystem from lead to property sale? And we can continue to incorporate more and more of the process for both sides of the equation. You know, then what we could do once it's under contract? They should be able to list the property on our platform. And what's under contract—boom, under contract, you know?

Yeah. I'll need to look into that because there might be some regulatory stuff that we would want to avoid, but I love the idea and I'll do some research to see what that would require.

Exactly. But I think for now, we should plan on trying to integrate something like that, at least for the time being. We'll move under the assumption and then I'll build something out here.

Here's the portfolio page, another way to sort of track your metrics. I'll bring it up here. But, like, you can imagine we're tracking all these deals. You know, what's paid, what's turning into value for the customer? How many leads have I purchased? How many of them converted? And what am I paying for those leads? And allowing people to sort of aggregate their data on these different timelines and look, you know, like, okay, here's how I'm doing over the last 30 days. Here's how I'm doing over the last three months. And giving them a place to go and look at all of the ways that they're gathering through the platform.

This is another page where I think there's just a couple things that your guys' expertise here would be really valuable to figure out. Like, what are the most important stats to display to people? And, like, what do people care about most? What do you care about most when you go to a page like this?

So, we'll gather some questions or answers to questions from you guys on what your preferences are.

Here's the sort of... this is my favorite page so far. We added it recently. This is the leaderboard. This is what we're hoping sort of gamifies the process a little bit and allows people to sort of flex, for lack of a better word. You know, who is the big spender on our platform? Who's turning leads into wins?

Abdul will be fucking top, number one on that, like, four different companies. Oh, we gotta be fucking tough.

Yeah, no, there's no chance. Well, I got clients in other cities that have more deals than us.

Yeah. Oh, shit. I had a guy that had 40 callers, 20 callers, 8 callers. I got a guy that's spending 10K a month right now. I got a guy that's spending fucking 40, 50K a month. Like, I got fucking spenders, bro.

Well, we gotta get them in our system. That's what's missing. We just gotta give them the platform to do it on.

So you can imagine how this could be really fun. We might add some features where you can share it to social media. So you can say, oh, I'm number one on the leaderboard, or I'm number one in this geography, or I closed more deals than anyone else on Soldi this week. You know, things like that that might encourage sharing on social media.

I saw Kelsey all over fucking Snapchat. And they're like, you know, hey, what if I told you that you could fucking make money by predicting whether it's going to snow today?

Yes, people are betting on weather.

Oh, no way? I do that shit. Two white boys fucking with this thing.

Oh, no, I do that.

You know, we should have like that—two fucking people, two black kids, white kids, brown kids running around saying, oh yeah, you could do that. Hey, what if I told you how to make money in real estate? There's a platform called Soldi where you can learn how to make fucking money. You know, shit like that, bro.

Exactly. And on the ads, spend a thousand dollars a day. You know, fucking, after we test it, spend 50 to 200 bucks. But that's why we have a deal.

No, that is the key. And I think you're getting at something super important, which is that if we can sort of...

We gotta be on Snapchat, Instagram. We gotta be fucking running ads. I think the ads portion of this—both for sourcing leads and for bringing users—is going to be huge. And if we can sort of, do you guys know what astroturfing is?

No.

It's basically like, imagine if I was Kalshi and I go, I sneak into a room where everyone thinks they're just normal people, but I'm secretly working for Kalshi, and I go and I say, you know what happened this week? I made like $5,000 on a bet I made on a call sheet. And everyone's like, whoa, how'd you do that? It's like, oh, so easy. I just went on my phone, downloaded this app, and I made the bet, and I knew it was going to happen. I made 5,000 bucks and nobody knows that it's actually Kalshi secretly advertising to them.

And I think that is the key to how we want to advertise Soldi. People don't even know. Go to the back end, go to Meta's back end, look at all the ads Kalshi's running, remake them. I mean, I think so. I think that is the key. We should just take a page out of their book and copy them word for word, bar for bar, because we know it works and we know people are interested in this type of advertisement. So it plays to a lot of our strengths here if we can sort of capitalize on this existing advertisement strategy on socials and drive a lot of traffic our way.

So that's a really exciting prospect. Here's just like a simple activity feed. You know, I win a couple of bids, you know, it tells me.

So, question, Cam, so are we doing this? Because I was talking to Zach, right? So I did sign up with a new platform. You know, there's some guy named Courtney. He does Facebook ads. He's been doing this for a couple of years, you know. He said he spent about 30 million dollars on ad spend, right? And he also has a Facebook ad course for fifteen hundred dollars, and he shows you all the stuff that he does.

Uh-huh, I'm doing okay. I'm talking about this, bro. We're doing the same impression, bro. He probably built it using code, bro. We can get the same answer through a platform. That's fine, that's fine.

Are we doing meta leads right now? Is that right now? I'm using Chicago House 360, which is the other platform I'm paying $250 right now. But now some other platform is like $90 a lead, right?

So I know nationwide if you want a nationwide campaign, usually it's between like 50 to 70 bucks at least. Or do we want to go nationwide to some bumble area, or should we target like 10 or 15 metropolitan areas, right?

For example, right now we don't know our cost per lead, right? Or should we stick in Chicago so we can see?

Usually, how he did it is he got my deposit of five thousand dollars. What he did—well, basically, you can pay 250 a lead, or you can buy a 5K package, which will give you like five or ten more leads for free. He only gave me 10 more leads for free, right, and that came out to 162 dollars.

So our goal should be, if we can have people coming out the boat and give us five grand, instead of 250 per customer, okay cool. I'm saving about 80 bucks a lead, right? But for him, he got the 5,000 and then he started marketing in the area, because in the beginning it was slow. But he said it takes about 72 hours or whatever timeline to get the leads going. And he said it's all exclusive, right? Leads to me.

But that's the way that people are doing it—exclusive. Or we can still do it like how property does it, which is don't—where we have a setup, right? A bidding system. Some people like the bidding system. Obviously, we don't have to test and trial on what it is. But if somebody wants to give us like, hey, 5K upfront or something like that, a package, then we can be like, hey, cool, you know, these leads that are gonna come in, it's only gonna be exclusive to you. We can also have those type of clients too.

That's just my thoughts on that side.

Yeah, so I think that's your ideas are great and are totally sound and align a lot with what we're trying to do. I think as far as like this $5,000 lead package thing, I think the way that... or like a $2,000 or whatever package we make.

Well, so I'll tell you right now, it's probably not going to work exactly the way you describe. But what we're going to do—and I'll get to this in this little presentation here—but basically, in order to buy by bid or leads in the system currently, in the Soldi system, you need to put down money. You know, you're getting credits. And what we might be able to do is offer special credits for certain types of leads, like exclusive leads, where you might pay a little extra. Or you might have to pay like put down a little bit more money than you normally would and you get access to this different class of leads. And there also might be another way where we can say, oh, you're spending this much money, let's give you 5% discount on your credits. So, you know, you spend a dollar in the system, it only costs you 95 cents. You know, systems like that, they'll sort of... because we control the currency in the system, we can control, you know, what value does that deliver to the user? And that might be how we play around with that and experiment with those potential lead strategies.

But you're getting at a potential... it's one of the core elements of this business, which is that we need to figure out a system that is going to constantly seed Soldi with leads. And that's like...

There's three ways to attack that, right? Number one is our ads and the stuff we do. Number two is going to be a second layer that I think could work as much—you know, the Lord talking about this was a cold call option layer, right? Where we can sell cold call leads on the platform. Do we have to tell them it's a cold call lead? Yes, we do. We absolutely, absolutely do, because they are going to be worse leads. And if you call them, they're going to be like, hey, you filled out a form. And they're going to be like, yeah, we didn't fill out a form. We got a fucking random cold call. We have to let them know it's a cold call lead, and we charge accordingly for that lead.

And then the third way is by you partnering up with these companies and buying these leads from them at a fucking very steep discount. It's kind of dual—you have, you already have the relationship across these fucking firms. All you have to do is buy more leads from them, get a really competitive rate, then we can resell them on our platform. Number three.

And then fourth, you try and get in contact with the people who are running these fucking tools or in these platforms and get them to actually sell their leads on, as well as you start to do business with them, right?

So there's four different ways that I see this filling the system with leads. And each of these distinctly is going to fill the leads in Soldi at different times, right? So right now the ad stuff is not going to be, you know, majority of it's maybe 5%.

Right now the majority of it's going to be these cold call leads and the fucking leads we get from you, Abdul. Right? Yesterday you showed me 91 bucks a lead from 365 leads, right? We want to get those leads, put them in the system and it's all going for 100 bucks. You said Prop Stream sells the exact same lease for 250? No, yeah, they sold for 250. There you go. I mean, how do they say... So $91 leads that you're getting for $250 right now, right?

So that's the number one thing. That's what we have to focus on.

Go ahead, Cam.

Yeah, I was just going to add one important thing about just how the way that we're building this system makes sure that we make money no matter which way the transaction is heading. And what I mean by that is no matter what, Soldi takes a fee for a lead changing hands. So it doesn't matter how much the lead is getting sold for. We might be sourcing the leads and making a profit on that, but no matter what, if the lead is changing hands in our system, we're making a cut on that. You know, it's probably five percent, maybe it's ten percent. I don't know, I haven't figured out the exact...

Are you saying that we shouldn't be the people running the ads? That we should get other companies to provide the leads to us?

I don't know why they would do that to use the platform.

So the idea is that you might be able to get more money for the same leads on a different platform, and Soldi creates another option. Who's gonna give us any leads, bro? Why would they give us leads? They're selling their own leads.

Well, no. Why would we get more for... All right, he's established. Because listen, listen—a couple different things, right? A couple different things, right? This gives people access to the lead network, right? Number one, right? So if these individuals who are running these companies value Abdullah's fucking place in the market, they're going to know that his team and his people and his connections are using this fucking platform. And they want to tap into his fucking connections, bro. If I was running a fucking PPL company, bro, no matter how many people I had on it—500, a thousand, bro—and I heard and I saw Abdullah was fucking tapping into his old PPL setup where I could fucking make money with him, bro, partner up with him in a way. I mean, that's a no-brainer, right? It's not just like, hey...

We're not trying to take money out of their pocket. We're just trying to create another place for them to sell the leads. It's not gonna be...

Exactly. Why? Because if they sell us a lead, they're gonna put that same lead in their partner...

Yeah, which is fine.

Where exactly? That's fine. I bet we could get leads sold so fast, right now. That's what we think. We think we have enough momentum that we could get our system selling faster than their system. If they see that happening, they're gonna be pushing. Yeah, but that, I mean in that case, I mean they're already established, right? They're established. They have a clientele. We don't have anybody yet. That's why we have to test the system with our leads, too. You know, we buy and then we use it. It's a two-way marketplace, and it also gives them a second vertical to make money on, right? They get to make money.

It's amazing how I found these companies, bro. They all targeted me on a Facebook ad.

So are we gonna run ads on getting wholesalers or flippers?

That's what the whole marketing and brand strategy we would do with Abdullah, right? And we were running ads on the back end to get people to set up to sell homes with fresh properties. But in terms of Soldi, like the actual Soldi ads, we could run ads for Soldi if you wanted to, but I think at first we have enough momentum, you know, power, that we can just go through Abdullah for now. Me and Cam and Abdullah can come up with a unique game plan, come up with some, you know, copy, cold calls, close tactics, recreate their online presence throughout, and get them, you know...

Yeah, so I think it's important to think about Soldi. Like, what we're trying to do is, yes, part of this launch will require us to go and source leads, and yes, part of this launch will require us to market and bring users into the platform, but really we're trying to create a platform where people are able to distribute, sell, and buy leads. We don't care where the leads are coming from as long as they're accurately advertised and, you know, people are paying a fair price that the market decides, and as long as we got our cut, it doesn't fucking matter. And that's where economies of scale become extremely powerful.

Yeah, exactly. You know, if you have a thousand users and they buy one lead a day, you only get, you know, maybe five bucks on every lead. But then you grow your user base to ten thousand users, each buying one lead, then suddenly you're making 50,000 a day. And then if you 10x that, then you're making 500,000 a day, just because you're helping one, you know, a group of people sell or buy one lead more than they would have without Soldi. Like, it's all just making it easier for people to do what they were already going to do on a different platform.

Um, we got to run our own campaigns. We got to sell our own shit. I honestly don't see how they're going to, you know?

Well, no, that's how we start. We prove out the concept. We show, hey...

Exactly. We prove this. Listen, we prove out the concept. We build the fucking user base. We build a fucking place where people are like, holy shit, leads get sold.

On solid, right? Whether it's a wholesaler who goes there or a person who owns a people company, we're going to build it into a brand where eventually we make it a two-sided marketplace and double up our fucking revenue, right? We go from just our own stuff, right? We build that client base, become you know, big enough, get enough fucking people using the platform, moving up fucking leads that they see that they fucking want to join. We don't want revenue. That's what happened with ISpeakToLead.

ISpeakToLead started doing it to where if you're a call center, if you are a marketer or whatever it is, sell us your leads, we'll sell them on our platform and we'll do a 60-40 split. We're doing much more competitive splits for a whole bunch. I mean, we're gonna mop the fucking floor if they're doing a 60-40 split because we're telling you, bro, we come in. Yes, we come in lowest. Fuck, dude, I'm telling you, we scoop up the market just like that and then we raise the prices later on when everyone's addicted, everyone's on this shit. We raise the prices for them, bro. But as of right now, we get them in the door a couple percent. What we've got is one of the easiest and best places, and one of the most confident places that you know your leads will get sold.

We gotta get females knowing we're making cash for this shit. Yeah, I mean, man, he's the one that is great at picking everybody, you know, like fucking interview style. We got to the interview style because culturally that's what, bro. It's interview styles.

Well, and Abdullah, that is part of the reason why you're so critical to this, because you understand the market and how people are getting products like this into more people's hands better than anyone else here. And I think with a very targeted marketing plan, we can allocate 30, 40, 50K to marketing, bro. We'll go ham on the shit. You know? We'll continue to ramp up. We bring in more users. We start catching traction. We start throwing money in the right direction. And it'll—you guys know what the flywheel is? It's like you start spinning it and suddenly your business is growing and you literally can't stop it. It's just like snowballing bigger and bigger.

What are you doing? Can you guys hear my screen?

Yes. Okay. I was going to get through these questions. If you want to finish the program, should you go ahead?

I didn't stop. Yeah. So I want to make sure we get those.

Yeah, all the questions are also in here, and we can just sort of walk through them at any point. But anyways, here's the comparable stuff. We had a question. I've gone over this before. I think this probably needs a little work just because... Yeah, let's think about it because it's most important for you.

Yeah. There's more to the comparables here where we might be able to show something interesting that like people would actually get value from. I'm not exactly sure if this is doing it. But, you know, like this is what's currently being generated: similar properties, you know.

I was on a call with someone and they just built a platform. And this platform, how it works—if you type in the property address, it'll give you the comparables and it also will tell you which flippers have bought it and how much they bought it for, and what landlords are buying properties for. So we could have it: flippers are buying for this much, landlords are buying it for this much.

So it's like an ARV value. ARV value. You know, automatically, before you even run the comps shit, if you get it for... It might be verbatim like, do comps, it'll do comps for you. This price... Bro, you already know it's gonna sell.

Yeah, I mean, so I can absolutely look into sourcing that data and that's exactly the sort of feedback I'm looking for, which is like, oh yes, this would make it much more valuable. I mean, I think we're pretty close here as far as... If you go to ISpeakToLead, you can see how we're doing. If you want to check it out real quick: go to their leads section. And when you buy a lead, creating a user account is free. You'll see how they sell the leads.

So you guys go first, bro. And he doesn't know what the heck to do, what to offer, what this is.

You know, this is an example that I want to give you. Yep. You go down to what you need. You'll see how they do it. Exclusively, okay. Cool, cool, cool. Open details. You can make it through your account.

Sure, sure. You're going to have to give me some videos. Also, they have like a coupon club. If you want to register the coupon, if you want to do monthly, you know, like if you're a partner, a subscription model, you pay like a hundred bucks a month and then you get like cold call leads, a coupon lead for 30 bucks a lead. That's a good promotion, right?

We got new promotions that encourage people to buy more. Mm-hmm. Yeah, I think that's where we'll have a lot of latitude as far as like what can we do and what can we experiment with.

Frankly, I have no idea what the fuck happened here. Um, it made me sign up and then it took me to book a demo. Um, here we go. Pretty good, pretty good. Um, okay.

Yeah. So yeah, there's a lot to learn from these other platforms for sure. I think we're going to want to challenge everything we understand about what is and what other companies are doing and try to think differently. Because we know that these are profitable models, but what is going to take it to the next level? What's going to make it mainstream? What's going to completely change how people think about real estate and real estate wholesaling with this application? That's what turns this into a million-dollar conversation into a billion-dollar conversation.

That's the thing, bro. In general, because it's not just the wholesalers that are going to be on our thing. It's people that are going to be flippers, people that want to buy and hold. You want to buy a house? Go to fucking SoldIt.

If you want a deal, go to Soldi. You know it's not just wholesalers, bro. You want to tap into every motherfucker that wants to do real estate.

All right, in an effort to save some time, can we go ahead to the next one?

I mean, honestly, what's next here? This is the sequence of stuff. I'm not going to spend too much time on that. This is what we had spoken about—we're still figuring it out. It's like the classic sequences, really lightweight. You know, sequences you can run for folks: emails, text messages, super simple. This property... uh, I got a question for you about that. Anyways, that's why we got set up here. But was that good?

Well, there are just two more things. Exactly. I'm saying, was that good though? Do you think we even need that, or do you think it makes sense to have the automated sequences, or is that a headache? I don't know. It just seems like it's certainly a premium feature if you ask me. Like, we're gonna have to pay for the backend for the emails.

I agree. I just don't know. I just don't think it's worth it.

I think we should grab it.

Well, I think... When do they get an email?

Well, so this is to set up your own email sequences. You know, in the same vein, you can use this as a CRM. This is a way to use it as a CRM with email automations. So that's the idea behind this page. That's what we're sort of... this idea makes it more complicated. It takes a long time and it's gonna have like... even the option of breaking or going. Yes, exactly. It's not worth it.

Okay, yeah, I'll make it. Oh, it is a good option though for sequences.

Yeah, so it's important to understand: we are doing two things right now. We are planning the minimum viable products that we need to take to market, and that's the path for the next four weeks. Then there's the product roadmap—long term. And that might include this feature. That might include other features that might be interesting to people that are just looking for property or just looking for a fixer upper or something like that. Those are things we can put on our product roadmap that don't need to get done in the next four weeks. So we're not saying no to sequences forever. We're just saying no for now.

I need to go back to the plan, bro. It's been over 30 days. It's been two months, I don't know. Over a month. And I was just thinking: next 30 days for the next four weeks. Let's just put the puzzle pieces together. Let's clean it up. Launch it. We'll have it, Abdullah.

You may still have to figure out how to get five to ten beta users. I've got a couple people in mind, but let's try and get some folks on the platform in the next week or two.

Give me a call, give it a look.

Yeah, I mean, we'll do that, but we definitely want more opinions than just ours. And I'm not saying we can't start testing with you guys. I'm saying we definitely want at least five opinions that are not ours. So that's just something we can do in the next seven to 14 days, right?

Let's put a small budget—ten, twenty dollars a day—only in Chicago. Let the leads come in. I'll give them to my students and have them play around with them. Whatever lead it is, you know, 30 bucks, 50 bucks a lead right now. Go ahead, buy it, play with it. I like it.

Yeah, so what we'll do now is I'll give you... you know, Zach and I will get you a questionnaire that you can sort of fill out with an audio note. You can just talk through each of the questions and send a voice note to us.

Sounds good.

Right now it's recorded, right?

So yeah, this call is recorded, but I don't have the full questionnaire laid out.

Zach's got it.

I do, Kim. I'll pull it up.

Let's do it. I'll take it. Um... can you guys see my screen?

Yeah, all right. Awesome, dude. We're gonna start from the front. Obviously, we want to shape this with your vision as much as possible. You guys are the ones that are in real estate. You guys are the ones that obviously... I'm still a little bit confused. Don't you get a little bit confused?

What's up?

About the platform. On the ads—if we're already running ads and cold calling leads and other platforms are giving us leads, I don't see other problems giving us any leads, but that isn't the issue. We're different. What...

We are going to source the leads initially to prove out the concept. I think we should run the ads by ourselves.

We are doing that. No one said we're not doing that.

But yeah, we are going to do that initially. But again, I do not think that's the moneymaker. I do not think we are getting into the business of leads. We're getting into the business of creating a software platform to sell leads and buy leads.

So should we target other companies and have them give us leads? What's our target? You understand what I'm trying to say?

Yeah, I do. And you're getting at an important question, but I think you might just be skipping a step. What we're trying to do first is get leads in the system for people to bid on. And we're gonna first do that by buying some leads and selling them at a higher price. Then we're going to use ads to try to source those leads ourselves, get an even better deal, and sell them at a markup on Soldi too.

And then as we bring more users in, we show that the system effectively sells leads. Yeah, as you build a user base, that's when we go down that elaborate hole, dude. And I'm telling you, man, we are good at doing this. We've talked about this multiple times, and I just don't know how it's unclear at this point, right? It's pretty cut and dry. Let's make sure you understand. Let's save it for after this conversation or something, just like we'll make sure you're on the same page and that there's no confusion. We obviously want you to understand and feel confident with the direction we're going in.

But I assure you that what you're caught up on is not the big problem. It really isn't. It's a very small thing. And the biggest thing here is again, right? Growing the user base, growing the fucking brand, right? Getting leads in the system. At least at the minimum, mocking up and faking it like a marketplace almost, right? Where others can see.

And then from there, you know, partnering up with folks is an option for us to double our revenue basically. Yeah, that makes sense. Yeah. Okay, any questions? No. Sounds good.

Zach, go ahead, take us through. Sweet. So Bill Law, this is mainly for you. So I need you to take a look at this and we're going to fill this out together. So essentially, when a fresh seller lead hits the auction, you get seconds to decide, you know, if it's worth a bid. What do you need to see in something? What's the most important out of this for you guys? Is it equity? Is the distressed type seller motor? What top five would you say are the most important out of these?

I would say motivation. Seller's motivation. Then you got price, estimated value, timeline, location. Location, location, location—number one, actually. Yeah, yeah, people bid off location.

So the four main things that we focus on in our call center, bro: the first thing we focus on is the condition, right? The second thing we focus on is motivation. Third thing we focus on is timeline. And the fourth thing we focus on is price. Those are the four main components that we focus on.

Zach, it's okay. They can just talk, we're recording it. We'll get it down. That's okay. They don't even need to—yeah, as long as we're talking through it, that's all we need.

There's really so many components, bro. Distress vector and then from there, yeah, yeah, it kind of makes sense. Yeah, that's perfect.

So we're creating obviously a quality score index with, you know, a bunch of different factors that play into this. You know, there's a hundred out of a hundred people that are going to be a good score. Would you guys say you want it to be like the main focus point? Do you want it to be a supporting signal, visible? Or do you want it to be like "hey, show me and I'll see it"? Or do you want it to be hidden, essentially? Right, you want it to be front and center. Like, what do you want? You know, our internal score, our internal risk score, you could call it, essentially that we have—I've been working on it. It's basically a magic number that we're making up, but it tells you in theory, you know, based on the factors we just spoke about, like how good the information is, the lead in quotes. Now, is that something you want to see? I'd be motivated. I think you're great with A, B, C, D, F. You know, A, B, C, D, F, okay? You know? Yeah, okay. Great idea. You know, and I think I like that, kind of like the—cam, we can look at Nitrogen. Nitrogen is a fantastic company that does risk assessment and risk assessments. Great, the daily portfolio.

How long do we have for the meeting? I mean, I've got about 20. I need to run in like 10 minutes. We'll just move on for now.

Which comps, second deals would you say are the best, right? Which ones would you guys want to see at the top, right? Is it ARV, 70% rule, max offer? Is it a competency confidence score? I said ARV range, okay? Anything else? Or a square footage or price per square foot? Square footage, yes. Or we can do the 70% rule pretty good too. All right, let's bump price per square foot to the top three. And then I think we're good.

Awesome. And then how long should Elite's auction run? Do you guys take six hours, 12 hours, 48 hours, 24 hours? I'm thinking, Bill, what do you think about this?

I think, I mean, we're a little bit different, right? Because we're big, so it's not exclusively—so that's what I'm a little confused on. But if I were to say something, probably 24 hours.

And we're going to figure out that exclusivity thing. I'm understanding that that's sort of what you're getting at with your questions. But like, I'm just thinking for me, like, I'm in the bidding thing, I make, but I'm not trying to do that one—I don't want the premium and get the exclusive lead, and I just like getting it. Or I do like a bidding system that I don't see who's bidding in the back end. And then, like, if the lead is a $250, I just get them, you know, bidding it, chatting it. Like, we don't have time for that investment, but we just try to get the lead and keep moving. We don't want to spend time chatting around or stuff like that. I pay this amount of money, I'm gonna get these many leads, and if the quality is good, I'm gonna keep purchasing. Um, yeah, I think I'm saying my experience—if I was like gonna kind of do this all day, so I'm just—yeah, no, totally. And I think your experience is important. And I think that we're trying to balance two things: there's the people like you that are power users that are really just trying to get the best leads as quickly as possible. And then there's the people like the ones Abdullah is going to bring into the system that are maybe new to real estate, maybe they're just looking for a better platform and they want a community.

They want a platform that allows them to find and discuss real estate. It gives them a foray into the whole real estate space. In some ways, we're also trying to create a some kind of social media communal real estate platform. That's just one thing to keep in mind, but that's a really good point, Abdul.

Go ahead, Zach.

No worries. So in terms of minimum increment bids, what do you guys think? Five dollars? Five percent? Three percent? Ten percent?

What do the bids look like for you guys? Do you see anybody actually bidding five to ten dollars, wasting their time trying to get a lead? Five to ten percent? Three percent?

Do you see yourself buying a lead and bidding to get it? How does property lead work?

It's simple: you put in the money, the highest bidder gets the lead. That's it. There should be a buyout amount though. You can buy the lead right now for 400 bucks. I like that idea.

Yeah, buying it out. The thing is, it starts at 100, but we need to have an automatic bidder in there. It's kind of like eBay's buy-now feature. Exactly. You know how they do it? When you look at a camera, they have a buy-now option. They have a one-hour exclusive, or they have a fully exclusive option. We should have something like that. You could buy right now for 400, or if you want to buy right now for a 30% discount, we give you exclusive access for 24 hours. Or you can buy the non-exclusive lead as well. Not everything should be exclusive. We can send non-exclusive leads multiple times—three to five times.

We have to go the non-exclusive route because we're going to make more money. With exclusive leads, they get sold multiple times. Every time it trades hands, some of these platforms... for real, bro, 20 people already bought it. Twenty people bought it at 50 bucks each. That one lead made a thousand dollars. Even if you offer refunds, you could limit how many times you can sell it.

Yeah, okay. So here's one of our final questions. We're approaching the end here. Do we think that the gamification we're doing—the leaderboards, the chats—does that feel like the right direction? Do we want to lean into that? Should we make it like the call sheet for real estate? Or do we want to dial that back?

I want to make it like the Costco of real estate.

I like that idea. But Abdul seems to be a bit hesitant about it. I understand why, because he's the serious user, the power user, and he doesn't need all the bells and whistles we're adding. For example, think about it this way: I don't like it. If I come in and I see a lease starting at 50, and somebody else is bidding 60, and I bid 24, I'm going to forget about it, right? But if it's like, "Okay, we've got something here. I could buy it for 300 bucks right now," let me just buy it. Okay, cool. Or, "Hey, I already filled my account with 5,000 dollars and they're giving me 25 leads exclusive, right?" That could be good.

I understand, bro. You want to have 10 big players, right? You get a deposit of three to five thousand upfront, and we give them a certain amount of leads guaranteed, right, with the refund policy. Think about it this way: you have five to ten people giving you five thousand dollars a month. That's fifty thousand dollars in revenue just coming in.

Yeah. Or, you know, we could have a hundred small buyers who buy one lead here and there, which is fine too. We'll have that option as well.

I'm saying, I don't know, bro. I think you're still thinking about it like we're the ones selling leads, which is true in the literal sense, but we're trying to be on both sides of the equation. It doesn't matter who's buying—it's a market, it's a marketplace, bro. I imagine it like eBay. Not everyone is like... you place a bid and forget about it. I buy stuff on eBay all the time. I'm watching, I get emails, I get phone messages about my offers, about my bids, all that good stuff. People obviously work in different ways. I'm going either way.

So are you saying that eventually, what you guys are coming back to is that other people—other ad agencies, other cold-calling agencies, other people running ads—we want them to host their leads here? You want to be like an Amazon of leads? Is that what you're telling me?

eBay. I mean, we do think there's another angle. I don't know. I don't believe in this project if that's the case. I don't believe the other platforms will give us their leads.

Yeah. You know, I'm not going to lie to you straight up. If that's the case, that's what me and Cam set out to build, and it will be built. We've been discussing with you guys over the last month and a half, two months. If that's not the case, we're happy to pull the plug on this because we've been spending a shitty amount of time. But if we're not in the marketplace that we want and the vision we have—the vision we're building and have built so far—if that's not it, we can change it. But tell me right now if you have a question.

I speak to the marketplace themselves. Property leads are the marketplace themselves. Why would they take their leads or give them to us? They're the same thing as what we're building.

Listen, this goes back to the fundamental value that we think we're going to build—a powerhouse of users who are buying and selling leads on this system. I understand the buying part. I think we should just focus on the buying part.

Listen to me. Why do in-person stores—retro game stores, game stores, stores that sell retro merchandise—why do they have an eBay store and an in-person store? Why are they selling merchandise on eBay as well as in-store? It's another avenue of making money. They're not competing with their business. They're getting different business. They're not competing across those two verticals. It's smart for people to make money off multiple verticals.

I'm not saying they're going to want to work with us. At a point in time, we're going to have big stats that show how many leads have been sold. Once we have those metrics showing sales volume and growth, people will see that as a place to enter the market.

Do you think you're going to get other people to sell on our platform?

What? I know I've answered this question six times on this call, and I'll answer it one more time. After we build the user base, after we get a number of leads sold in the system, people will see that as a place to enter the market. If we eclipse property leads in terms of number of leads sold and we're on an upward trajectory, they're going to want to join and add their leads onto our system. It goes back to Abdullah's brand. He's the person who's going to be behind Soldi. He's the main face people are going to want to work and partner with.

You're telling me if we get more monthly users and sell more leads, you don't think Abdullah can come in there and say, "Hey, partner up with me. Put a few leads here and see what happens?" We partnered with ICSD. They ran a campaign with us. That became five or ten callers, and we were selling leads to them. They had their own exclusive deals. That's what happens—conversations happen. They're a marketplace. They don't generate their own leads. They use call centers and other marketers and tell them, "Give us your leads." They take 40 percent of the profit and keep 60.

If any refunds happen, we're suggesting we cut that by a quarter. We're only taking maybe 10 percent on these leads.

They want to be profitable at that price. They will be. Because we don't have to source everything. All we're doing is providing a place for a buyer and a seller to meet.

Why is that going to be the reason, is it because there's a lot of infrastructure and a lot of back-end work? So how are we going to make money off 10 percent?

At scale. You do it a hundred thousand times a day.

I don't think that's that many we're going to need to worry about.

That's exactly why you don't have to worry about it. That's why me, Cam, and Abdullah are the ones putting in the work.

I think we should be like an ad agency and have exclusive deals where we market leads and then package them up. For big clients who put down five or ten grand, we give them a bigger discount, get bigger clients, and maybe even become an ad agency that we charge people fifteen hundred bucks a month to manage their account and ten percent of ad spend.

That sounds horrible.

Do you want to talk about it? Do you want to tell him about it?

Who are you? Are you doing that work? I'm so confused. We're trying to build a platform that does this on demand. We don't get paid to do work. If you want to pick up that extra work, you're welcome to. We run our own ads, and once we have our own campaigns, we take that data and put it into the platform for sale. If we run our own campaigns, leads are going to cost us under twenty, thirty bucks nationwide. So we have a way to make money on the leads—both the ones we sourced and any other lead sold on the platform.

The thing is, I could reach out to other marketing agencies, but not right now. I don't think it's even worth it. Right now, no one's going to give us data.

If something's not working, we can always adapt. That's what I'm trying to say.

Yeah, I think let's just keep an open mind. What you're saying is not crazy. I hear you. I think there is a real conversation to be had. I just think we need to structure our discourse a little bit because there's a lot to discuss and a lot to plan. We want to keep building this. This is a whole separate conversation from what we're trying to do, and we need to have it. But it needs to be another day because I have to go.

Don't let Daniel come to the office?

Yeah. So listen, guys. Next, where we have the lower...

Going to continue building out the updates from what we talked about today and then we'll try and get some trial users in the system—beta users getting a feel for the system using it. How about this—let's ultimately set up with the people in the office. If you want trial users, I can give you five, ten students.

Yeah, let's figure out a date this month to get that sorted. Once you guys are ready for users, let me know and we'll get users in.

Our expectation is about one to two. So we start running ads now—what's the next step? Yes, the next step is me and Cam are working on getting ads set up. We're gonna start these ads fucking this week, next week to get homeowners. Yes, yeah.

You hired us to run ads. We never got the ads. No, you didn't. You got a very expensive software engineering team instead. I'm just saying you hired us for that. Yeah, and then you had, you know, probably the cheapest version of the most expensive tech support you could have ever had for a couple weeks. But anyways, that was beside the point. You're about to get everything that you paid for and more with this, don't worry.

Let's fucking close some deals. That's the plan. But I appreciate the time. Please continue to think about these questions, Abdul. I want you to press us. I want to have a good conversation about this. Let's make sure we address your qualms. Abdullah, thank you for providing all that feedback on the product as well.

Uh, no word.

Yeah. Well, I think right now we'll build a platform. Let's run our own ads. Let's sell our leads. Show people like Zach said—we'll show them a significant amount of property sold or leads sold. Then I can start reaching out to other companies and then we could do it that way. You know, that's free leads for us.

One hundred percent, bro. I'm telling you, man, these niggas will probably fucking do it, just be posted on your fucking story. You could be posted like, "We just got this fucking, we just partnered up with fucking whatever XYZ firm, you know. Now their leads are fucking being posted and fucking sold, right?" Old type of shit, man.

Right. Keep the wheels turning on those crazy marketing ideas. All cheap, bro. It's like you could fucking...

I'm also going to run ads on...

Your community is going to be buying up other people's and other people's needs. You will be making money with other people. It's called soldi—soldi, soldi, soldi.

Are we gonna work with... I don't know. So lead on my Facebook to get calls for the flippers? Oh, it's soldi, soldi, soldi—the Italian word for money.

Yes, I'm doing—listen, that's a good idea and I think that's an option later on. But right now, bro, these wholesalers are Abdullah's students and they are his fucking entire follower base, right? So, you know, I think it makes sense to run ads on Soldi. But I think as of right now, while we ramp up, dude—I mean, again, nice and slow. Take it nice and easy. Make updates as needed. Pivot, adapt, and then continue to make a more refined product.

I'll spend $2K. I want to see what type of ads you guys bring in by one week from now, yeah.

Well, I was just gonna say we take a very systematic approach to ads where we wouldn't go full press until we had proven out the strategy. Okay, perfect. Let's start that and I'm down.

I think that's pretty much it. And a good call for a good update. All right, sweet. All right, thanks guys.

All right, guys. Appreciate you all. You guys not running ads? I got to take a call. Hey, listen, we'll still talk about this. I need to ask for AK callers. Why not? We're replacing AK callers. Fire tokens. Fire tokens. Fire tokens. Fire tokens. I gotta go, guys. Oh, God. Oh, God. Oh, God.

**System Audio:**
What's up, Kim? I accidentally submitted this.

I accidentally pressed submit on the document. Yeah, I'll try and jump in for the product marketer as much as I can. I'll share my screen and go through the questions with them. I usually walk through it first.

Yeah, what's up, guys? I'll be in the car.

What's up? This guy at the title company, bro. Where you at? He's joining in a second. He's downstairs. All right, perfect. No, he needs to get us together with that, bro. Still got the headshots? Man, how far are you from the crib, my guy? How can you take this meeting from the car? I'm right here. I just wanted to go get some bagels. I didn't have lunch.

How far is it from the crib? Oh, you're fucking 20-25 minutes away. No, my place is five minutes away, brother. It's even farther, bro. My office is right here, dude. That's okay. That's like a 15-minute drive with traffic.

Geez, we better not go home at that point. Good, last one, Cam.

All right, so we've got three things we want to show you. We've got the Sold app. Wait, are you keying here? Yes, it looks like you're going in and out. I should not tweak it, but you just want to connect this to his TV or to his car. Do that, bro.

What the fuck did you just say? I know we got to secure this investment, but damn. So hopefully, I hope to God, there's some sense. I'm going to call him fish ass, bro. What if I were Abdullah, not even at the crib, bro? He got fucking students with him. A little fucking thing. No, no. Yeah, yeah, yeah. Go ahead. They just left this thing. It won't answer. I don't know what he's doing downstairs.

Sorry, I'm Rosamond. Yeah. Well, we need you. What do you do about this, bro? Did you get to the office and jump back in? How about that? I can hear you guys. All right, you want to just go to the office and meet us when you're ready at a desk with the computer out? Yeah, I need five minutes. All right, sounds good. No, no, don't take your time. What the fuck, bro? Absolutely, don't take your time. No, bro, there too. Don't show up. Those are dudes at my crib, bro. I don't know what he's doing downstairs. That's what I'm saying. That's your crib, but he's out there. Make sure you're there, bro. I'm gonna call his ass. Don't worry. Just hurry up and get back in.

All right, see you guys. Hurry up and get back in. God damn it, dude.

The effort is a matter of. He showed up on time at the end. Was he prepared and ready to go? Probably not, but at least he showed up. Maybe we should have made it more clear that they had to be at a desk. Probably. You just... You should have been clear, Cam, unfortunately. It was just all bad. What is this thing? Go ahead. I'm going to have to fire a dual bra at this rate. Yeah. Ooh, I got that. What's missing, Cam? What's missing right now from this? Awesome. Can we get some users on the platform this week? Mm-hmm. Exactly. No, no, no, no. Hello. Yeah, I saw your questions about that. I saw your questions. If you can hit those. I think more time. I think we just don't need to reject it. It can be longer. I'm not... You know, I'd rather go over the fucking... I'd rather it be thorough as opposed to be fast, you know? And then also, like, you know...

And then, so wait. Running the floor, page 10 and 11 on the discovery is empty. The specs, which is fine. It's just a place. It's a placeholder. It's all good. It just says "spec" and it's back in the docs. Product walkthrough: the link page nine and ten for 10 and 11. Sorry, I can't get you. This is a demo. I'm gonna do this too. I don't know. I was getting my nerve. I didn't hear a weiner. The first statement? No, no, not the first. I didn't record it, Kev. I'll ask you. What about what's saying? Where someone who don't tell... Like you fucking... After all... Fuck... He gets them one foot. Your pocket. It should be a plot of post. Pussy every so, like a pocket pussy. Okay. I'm sure I've ever seen anything. Seriously, well, I just put it on. Thank you. And yes, I do. 7,000 plus 2, 10 minus 15. 15 minus 15. Yeah. Um, I'm doing where the hell... Oh my God. Where the fuck your brother at? Where your brother joined, bro? In the call with Donny Owl? And you go, "Why can't you?" Oh, this thing, bro. Now you guys have technical issues now. Can you hear me? What's going on, man?

All right. Yeah, I went to Italy. I'm a big FOMO and I went to Spain. Yes, Zach told me you went to the wilderness. Is your dad... Can I have a lot of results? Did you enjoy it? Wow. It's like a mental break. Jack, Jack, we're on vacation in Arizona for like three weeks. Thank you. Figuring how to get the fuck out of Chicago, bro. You got another job too? I'll be right back. I'll be right back, guys. Wow. Thank you, Jim. I'm going to go back. Well, I mean, exactly. For a bike ride yesterday, I just bought... I just bought a bike too. Yeah, by the segue. Nice view, beautiful view. Lake Shore in Chicago, bro, is a beautiful view, bro. Yeah, 100%. You need to be there a long time. There's power, right? Yeah. Bro, so you know the whole city? Problem, bro, is they don't have a bike lane. And so I'll be in the middle of that. Well, Zach, the question is out exactly. Yelling them cursing about. Yeah, bro. I have a regular bike, but I want to get the electric one, bro. It's a little bit expensive, bro. It's like $1,700. Well, I'm like, "Bro, whatever. Like, longer give me some cardio, you know?" Thank you. I also like to bike. I feel like for me, it's a stress reliever. Okay. And wow, but I'm sorry. My time goes so fast, bro. Yeah. So what do you work from like 8 to 8? Got going because they're going to go out of business. Did they? No, like, if they're still gonna... Are they doing better, or like, do you need a stable job? Hello. Is it so right that's what happens? Please your. Oh, who's the guy, bro? I'm trying to get started.

Oh, go ahead. Can you call me Abdul? All right, I'm Abdul. How does that sound, by the way?

I'm good.

Oh, cool. Yeah, I was just going to say, you know, Mike's guest—I don't know if we got it right this time, but I hope we did. Yeah, the B4 was pretty good. But you know, things are going good now. I don't know how long it's going to take. Hopefully it'll take forever. I'm hoping we can get it done because I do have to finish up some stuff like taxes and all that too, so I'm going to work until like 8:30. But I'm not going to do it tomorrow. Well, I mean, I really can't do anything. He said he didn't come back, so I'm not going to make a difference. That's where I might get ready for the meeting.

Well, the craziest promotion is happening right now with Google PPC, guys. If you spend $10,000, they're giving you $20,000 in ad credit. Unheard of. He spent $10,000 in two months. But if you're eligible, they give you twenty thousand dollars, bro. What do you have to be eligible for? Just like, if you're a new account, basically. Yeah, I had a company that was doing it right now. Holy shit, I screwed up. I locked myself out. I can get you in there. I'm getting the key right now.

Man, the days go by so fast, bro. Yeah, Joe, you wake up at fucking 1pm. What do you mean? Like, you're meeting him at 1pm? I woke up at 10. I called you. No, you called me at like 12. No, I didn't. Check your log, bro. I want to get a haircut. Oh, he's right. But he wasn't better than the other guy, though. So what time did you actually wake up? Did you go back to sleep? No, I was already taking calls from like before I called you. Probably like, I checked my phone looking at properties. I like easy money. Doesn't sound like it.

What's going on with the trainer, bro? I'm down, I'm down, bro. I'm trying to do Jiu-Jitsu too. You trying to do Jiu-Jitsu? Wait, wait, wait, wait, Abdul, before you settle down, where are you, bro? That in the garage, man. That's not a smart thing to do, bro. What are you doing, man? Can you not smoke down in the garage, bro? I'm telling you, your ass is going to give me a pop, dude. Especially at 6 p.m., bro. Come on, man. Work it out. Don't worry. I apologize. That's okay. Just move on outside. Just take the keys and go, right? That's right, you're right there. You can still see the smoke, man. Real quick. What do you think about it?

All right, this portion of the meeting, man, goes up in town. Next week, Tuesday, same time. Abdul? Robin? I guess. I think we should push it for like tomorrow if they're not going to do it. Are you coming back down, or are you going to go home? I do want to get it started. I mean, you know, Zach told me today that we want to run ads. Start running at the Freehold link. Okay, bro. For the one look guy, bro, can you stop smoking a cigarette, bro? In the fucking garage, bro. I don't understand why you keep doing it. Just put it out and go outside. I am, I am. Thank you for smoking the full cigarette after I said that too. Sorry. I'm sorry. I know. Yeah, I know. That's good. We can reschedule it for tomorrow around the same time. I can't do it tomorrow. But I'm busy tomorrow. I'm going to be at the gym tomorrow at this time. Let me just text him to see if you can go along. You said put it in the coffee? Coffee? Okay, no, not that, bro. Here he is, bro. Toss the other half of the sandwich in the fridge.

My goodness, bro. So it's literally, I got my money tied in and then these properties. Still, it's not—it got foreclosed on or whatever, or the lender took the money back. So right now we really don't—we don't even know if we're going to get our money. Wanted that or not. Wow. Yes. All right. I'm here, that nigga, bro. I do not want him to join and say. I'd rather hear him not join at this point. He's going to join and we're going to talk for 20 minutes. I get you. Well, this is what I could do for you. I'll speak with the team. I beat him again, guys. I don't like you. And they said B2C, cam. It's that—this that B2C. Like, okay, all right. Like, I don't fucking put that out there. I'm going to record on Duel. Look, I'm still a man. If you don't fucking pay attention, I'll blow past you through your back. I'm going to hold the bill hostage just so he listens. That was crazy. Hey, you can smoke cigarettes here, so everybody's got permission. Good point. Easy. Oh my bad. Yeah, what's up, brother? Donnell's here. All right, my guys. So, you know, a little 40 minutes, a little late here. Should we schedule? I'm locked in. I'm in the office. I know, bro. It's just loud. There's other people around you. You're getting calls. You know what I mean? If you're sure about that, you're getting calls. I'm ready, brother. Let's run it.

And one more thing, Abdul, if you want to follow along, I'm going to drop the link right here. And click that link, and then that's the login information that you need. Exactly. And listen, we've got some questions. We've got some questions at the end. We're going to go through it. You guys, you showed me the link so I could click this, okay? Getting that open right now. Yeah, okay. Live auction. The first is live auction average price. Okay. He's sharing his screen. He's going to go over it with the screen. It's exactly us. Yeah, that's why I sent the original link, cam. That's why I sent the link for the login there. You go. Thank you. How does that determine? That's determined by the form they fill out—the lead form they fill out. We take the information and make the quality exactly. I was just going to say, we can mess around with what the quality score index is, right? We can kind of mess around with it. You can call it AI score or whatever the fuck you want, but we can get some magic with it. Pretty cool. You know, whoever buys the lead closes the deal. We should have another marketplace where they could just upload and sell their deal too, on the same platform. So it's like not just buying leads, but buying leads and closing the deal.

And now it's on the marketplace for sale. But now investors and flippers are coming in, buying shit—I mean, buying leads from us. They're also buying property. So that way the wholesalers on the platform aren't just buying the list or the leads. If they missed out on it, they have an opportunity to buy the property. I like it.

They have one company called ISP2Lead. If you want to search them up, ISP2Lead—they also have another company, the same company. They don't do that though. No, they have a disposition center too. They don't do disposition on their website? Yeah, they have an ICP2 lead. Their other website is DispoMyLead. Yeah, right. Soldi basically means money, which means—bro, just on one platform because we have the same thing, we have home run equity, right? So here you could buy the listing, that's a nice price. It's a nice property, Kim. East Camelback Road. It's probably Arizona. Kim, it's your property. Cam, you think these guys would find Easter eggs back in the day?

Yeah, it's like Call of Duty. It's like Call of Duty's zombie mode in a day, right? Know five hours grinding till level 70, doing all the Easter eggs, right? Finding every little thing. Abdullah, Abdul was going down at level four, dude. What are you talking about?

Okay. Once it's under contract, you know, then what we could do is—once it's under contract, we should. They should be able to list the property on our platform and what's under contract, boom, under contract, you know? Yeah.

Okay. At the end. This is my favorite page so far. Okay. You've got to be fucking top. I got clients in at key areas that have more callers than us. I had a guy with 40 callers, 20 callers, eight cars. I got a guy spending 10k a month right now. I gotta spend 40, 50k. Come on, like I got the spenders, bro.

We'll see. Maybe able to track it out. Yeah, probably. Nice. I saw fucking Kelsey. Kelsey's all over fucking Snapchat. And they're like, you know, "Hey, what if I told you that you could fucking make money by knowing what if it's going to snow today?" Yes. Ever? The people are betting on the world? Oh, no way. I do that. Two white boys with a thing. They—oh, no, I do that. You know, we should have like—like that—two people, two black kids, white kids, two brown kids running around saying, "Oh yeah, you could do that."

"Hey, what if I told you you could make money in real estate? How?" "There's a platform called Soldi where you can learn how to make fuck, you know, shit like that, bro."

Yeah, a thousand dollars a day, you know? After we test it, spend it—50, 50 bucks, 200 bucks. But yeah. We got to be on Snapchat. We got to be on Snapchat, Instagram. We got to be friends. We got to be friends running ads like crazy.

Okay. Go to the back end, go to meta back end, look at all the ads she's running, remake them. We've got to remake them. So quick question, Keb. So are we—because are we doing, like, because I was talking to Zach, right? So I ended up signing with a new platform, like, you know, there's some guy named Courtney. He does Facebook ads. He's been doing it for a couple of years. You know, he said he spent about 30 million dollars on ad spend, right? And he also does have a Facebook ad course for like $1,500. He chose you, like all those stuff that he does. I'm doing a whole camera. I can't talk about this, bro. We're under the same impression, bro. He probably built it using Cloud, bro. We can get the same answer through Cloud. I didn't know. Yeah, that's fine. That's fine.

I'm saying—are we gonna be doing just—um, right now what people are doing is meta leads, right? Is that right now? I'm using Chicago House 360, which is the other platform. I'm paying 250 right now, but now like some of the platforms with like 90 bucks a lead, right? So I know nationwide, if you want a nationwide campaign, usually, you know, it's between like 50 to 70 bucks at least. Or do we want to go nationwide and some bumble areas? Or should we target like 10 or 50, 15 metropolitan areas, right? For example, let's just say right now we don't know our cost per lead, right? Or should we stick in Chicago so we can see—um, usually how heated is that? He got my deposit of five thousand dollars. What he did was like basically, you can pay 250 per lead, right? Or you can buy a 5k package which will give you like five or 10 more leads for free. He only gave me 10 more leads for free, right? And that came out to $162, right? So our goal should be like—if we can have like people coming out the boat and give us like five grand, right, and we give them—actually because instead of 250 and customer—okay, cool, I'm saving about 80 bucks a lead, right? But for him, he got the 5000 and then he started marketing in that area. Because in the beginning it was slow, but he said it takes about 72 hours or whatever timeline to get the leads going, and then he—and he said this all exclusive, right? Leads to me. So that's the way that people are doing it, as exclusive, or we can still do it like how property does it. Property lease does it, which is the way we have a setup, right? Is a bidding system. Some people like the bidders. Obviously, we don't have to do tests and trials on what it is, but if somebody does wants to give us like, hey, 5k up front or something like that, a package, then we can be like, "Hey, cool, you know, these leads are going to come in. It's only going to be exclusive to you." We can also have those type of clients too. Um, that's just my thoughts on that side. Or like a 2000 or whatever package we make, right?

Okay. There's three ways to attack that, right? Number one is our ads and the stuff we do. Number two is going to be a second layer that I think could work. As me and the Lord were talking about this, this was a cold call.

One option is where we can sell cold call leads on the platform. We don't have to tell them? Yes, we do—we absolutely do, bro, because they're going to be worse leads. And if you call them, they're going to be like, "Hey, you filled out a form," and they're going to be like, "Yeah, we didn't fill out a form. We got a fucking random cold call."

We have to let them know it's a cold call lead and we charge accordingly for that lead.

The third way is by you partnering up with these companies and buying these leads from them at a very steep discount, Abdul. Build a relationship across these fucking firms. All you have to do is buy more leads from them, get a really competitive rate, then we can resell them on our platform.

Number four: you try and get in contact with the people who are running these fucking tools or running these platforms and get them to actually sell their leads on Soldi, as well as start doing business with them, right? So there's four different ways that I see this shit filling the system with leads. And each of these fucking distinct verticals is gonna fill the leads in Soldi at different times, right?

So right now, the ad stuff is not gonna be the majority—maybe 5%. Right now, the majority is gonna be these cold call leads and the fucking leads we get from you, Abdul, right? Yesterday you showed me 91-dollar leads from 365 leads, right? We wanna fucking get those leads, put them in the system, and then it's all up for a hundred bucks.

You said PropStream sells those exact same leads for 250?

No, yeah, they sell it for 250. There you go. I mean, they sell a hundred—they say 90, sell 91-dollar leads that you're getting for 250—50 right now, right? So that's number one—that's what we have to focus on.

Are you saying that we shouldn't be the people that are running the ads, that we should get other people or other platforms—companies to provide the leads to us? I don't know why they would do that. To have the platform? Who was going to give us any leads, bro? Why would they give us leads? They're selling their own leads. Why would we get more for their leads?

Because listen, a couple of different things, right? This gives people access to Abdul's network, right? Number one. So these individuals who are running the network, owning these companies, value Abdul's fucking place in the market. They're gonna know that his team and his people and his connections are using this fucking platform and they want to tap into this nigga's fucking connections, bro.

If I was running a fucking PPL company, bro, no matter how many people I had on it—500 to 1,000, bro—and I heard Abdul was fucking turning his old PPL where I could make money with him, bro, partner up with him in a way? I mean, that's a no-brainer, right? It's not just like, "Hey, it's nice." Exactly—why? Because they sell us a lead, they're gonna put that same lead—no, that's where—exactly. That's fine. I bet once it's sold, it gets us so much faster, right?

That's what we think—we think we have enough time, enough of an edge that we can get to, that we can have our fucking products and shit sell faster than their shit. If they see that happening, they're gonna be pushing more.

Yeah, but that—I mean, in that case, I mean, they're already established, Zach, right? They're established, they have a clientele.

We don't have anybody yet. It's a second vertical, it's a step.

Exactly. It's a second vertical. It's a two-place marketplace and it also gives them a second vertical to make money on, right? They get to make money.

It's not like—I get this. Basically, how I found these companies, bro, they all—they all targeted me on a Facebook ad. So are we gonna run ads on getting wholesalers or flippers? That's—that's where—that's marketing. That's about the whole marketing brand strategy we would deal with, Abdul, right, and we're running ads on the back end to get people set up with their properties, their fresh properties, but in terms of Soldi, like the actual Soldi ads, I mean, we could run ads for Soldi if you wanted to. But I think at first we have enough fucking power that we can just go through it for now. Me and Cam, let's look and come up with a unique game plan, come up with some, you know, copy, copycat shit, recreate their online presence online and throw up the site and get them, you know, so...

Yes, okay, how it works.

Bro, to be honest with you, we gotta run our own campaigns, we gotta sell our own shit. I honestly don't see how they're going to, you know—listen, this is like, you know—exactly. We prove this—listen, we prove out the concept, we build the fucking user base, we build a fucking place where people are like, holy shit, leads get sold on fucking Soldi, right? Whether it's a wholesaler who goes there or a person who owns a PPL company, we're gonna build it into a brand where eventually we make it a two-sided marketplace and double up our fucking revenue, right?

We go from just our own stuff, right? We've built that client base, become big enough, get enough fucking users of the platform, move enough fucking leads, that they see that they fucking want to join. That's what we want. That's what happened with I Speak to Lead. I Speak to Lead started doing it to where if you're a call center, if you are a marketer, or whatever it is, sell us your leads. We'll sell on our platform and we'll do a 60-40 split. We're doing much more competitive splits all the time.

You know, we can get competitive in this shit, I'm telling you, bro. We come in low as fuck, dude. We scoop up the market, and then we raise the prices later on when everyone's addicted, when everyone's on board. We raise the prices for them, bro. Right now, we get them in the door at a couple percent. It would be one of the most confident places that your customers will get sold.

We've got to get females to make ads, bro. We've got to get females to make ads for this shit, bro. Tim is the one that's great at pimping everybody. You know, we gotta do the interview style because culturally, that's what they're doing heavy, bro—interview styles. I'll put like 50K, 30K, 40K, 50K for marketing, bro. We'll go ham on this shit, you know?

I was going to get through these questions. Can you finish up real quick? Go ahead. My bad, I didn't stop you. Go ahead, I want to make sure we get those.

I'm going to let us take a look at this. I was on a call with somebody today and they just built a platform. This platform works like this: if you type in the property address, it'll give you the comparables, and it'll also tell you which flippers have bought it, how much they bought it for, and what landlords are buying properties for. So we could have it showing flippers are buying for this much, landlords are buying it for this much. If you have an ARV value, you know automatically before you even run the competition whether you can sell it. If you go to iSpeechLeads, you can see how they do it. Make a user account, it's free. You'll see how they sell the leads. Just go down to any lead, you'll see how they do it. They also have a coupon club. If you want to do a subscription model, you pay like 100 bucks a month and then you get cold call coupon leads for 30 bucks a lead. They have a good promotion, and we've got to do promotions that encourage people to buy more.

It's not just wholesalers that are going to be on our thing. It's people that are going to be flippers, people that want to buy and hold. You want to buy a house? Go to Soldi. You want to fix and flip and you want a deal? Go to Soldi. It's not just wholesalers, bro. You want to tap into everyone that wants to do real estate, all right.

It's like really lightweight sequences you can run for folks—emails, text messages, super simple. Abdullah, is that good? Do you think we even need that? Or do you think it makes sense to have the automated sequences, or is that a fucking headache? I just don't think it's worth it. Well, send people an email at what? When do they get an email? If it takes a long time and it's going to have like even the option of breaking or going, yes exactly, it's not worth it. It is a good option though.

Next 30 days, next four weeks—let's just put the puzzle pieces together, let's clean it up, launch it. We'll have it. Abdullah, you may still have to figure out five to ten beta users. I've got a couple people in mind, but let's try and get some folks in the platform in the next week or two. Give me a call, give me a little feedback. Yeah, we're gonna need more.

I'm going to start running ads, right? Let's put a small budget, $10, $20 a day, only in Chicago. Let the leads come in. I'll give it to my students. Have them play around with them. Whatever lead it is, 30 bucks, 50 bucks a lead right now. Go ahead, buy it, play it. I like it. Sounds good.

Can you guys see my screen? All right. Awesome, dude. We're going to start from the front. Obviously, we want to shape this with your vision as much as possible. You guys are the ones that are in real estate. I'm still a little bit confused about the platform on the ads. If we're already running the ads and closing the ads, what about other platforms giving us leads? I don't see a problem. Well, we have. I think we should run the ads by ourselves. No one said we're not doing that. Get other companies and have them give us leads. What's our target? You understand what I'm trying to say? Build the user base. Yeah. As you build the user base, that's when we go down that rabbit hole, dude. And I'm telling you, man, we're good at build. We've talked about this multiple times, and I just don't know how it's unclear at this point, right? It's pretty cut and dry. It's a very small thing. And the biggest thing here is, again, right, growing the user base, growing the fucking brand, right, getting leads in the system—at least at the minimum, mocking it up and faking it like a marketplace almost, right? Where others can see.

And then from there, you know, partnering up with folks and options for us to double our revenue, basically. Does that make sense? Okay, any questions? No, that works. Sweet.

So Bill, this is mainly for you. I need you to take a look at this and we're gonna fill this out together, right? So essentially, when a fresh seller lead hits the auction, if it's worth a bid, what do you need to see instantly? What's the most important out of this for you guys? Is it equity? Is it distressed type? Seller motivation? What would you say are your top five?

Would you say motivation is number three? What's number two? Seller's motivation. Then you've got price, estimated value, timeline—that could be one of them too. Timeline is a huge one. Location. Location is number one, actually, because people bid off location. If you have patience, well, it's all about the vision and estimated value. What about what's next? Equity or distress type?

So the fourth thing that we focus on in our call center—bro, the first thing we focus on is condition, right? Second thing is motivation. Third thing is timeline. Fourth thing is price. Those are the four main components we focus on. Right here we have these four lined up. What's number five? There's a little forming components role for the stress factor. Yeah, these kind of make sense. Yeah, it's perfect.

How front and center should the quality score be? We're creating a quality score index with a bunch of different factors that play into this, out of a 100 score. Would you guys say you want it to be the main focus point? Do you want it to be a supporting signal, visible? Or do you want it to be like, hey, show me and I'll see it? Or do you want it kind of hidden, essentially? Do you want it front and center?

What do you want? You know, our internal score, our internal risk score—you could call it essentially—that we're working on. Yep. I think motivation. I think you should grade it ABCDEF or something, you know? Grade it. And I like that kind of like we can look at Nitrogen. Nitrogen is a fintech company that does risk RTQ and risk assessments.

How long do we have for the meeting? We'll just move on for now. Which comp signals would you say are the best, right? Which ones would you guys want to see at the top? Is it ARV, 70% rule, max offer? Is it competency, confidence? Store that ARV range. Okay, I just, uh, footage. Yes, or we can do 70 percent rule, pretty good too. Awesome.

And then how long should a lead's auction go? Do you guys think you're thinking six hours, 12 hours, 48 hours, 24 hours? Abdul, what do you think about this?

I think, um, are a little bit different, right, because we were bidding, so it's not exclusively—that's why I'm a little bit confused. But if I were to say something, probably 24 hours. Yeah, a lot of like, I'm just thinking for me—like, for me, I'm in the bidding thing. I'm like, I'm not trying to do that. I want to pay a premium and get the exclusive lead, and I just get it. Or I do a bidding system where I don't see who's bidding in the back end. And then if the lead is $250, I just get the lead to my CRM. Bidding it, chatting it—like, we don't have time for that, investor. But we're just trying to get the lead and keep moving. We don't want time to chat around or stuff like that. I just want, hey, pay this amount of money for leads, and if the quality is good, I'm gonna keep purchasing. Okay, I'm saying from my experience, if I was going to kind of do this all day, so I'm just...

Exactly. No worries. So in terms of minimum increment bids, what do you guys think? $5, 5%, 3%, 10%? What do you guys think? Maybe, uh, what do the bids look like for you guys? I mean, I just don't—do you see anybody bidding $5, $10, wasting their time, bro, like in getting a lead? 5 to 10%, 3%? Do you see yourself buying a lead and bidding to get the lead, bro?

How does property lead work? You just put the money. If you get the highest bid, you get the lead, that's it.

The first one should be a buyout amount. Buy it. Buy the lead right now for 400 bucks. Second thing is, like, it starts at $100, but then we need to have an automatic bidder in that, right? Kind of like eBay's "Buy Now," or you know how I usually have it right now? When you saw the camera, they have a "Buy Now," they have a one-hour exclusive, or they have a fully exclusive, right?

We should have something like that. They could buy it right now for $400, give us full price, it's yours. Or if you want to buy it right now for a 30% discount, we'll give you exclusive for 24 hours, right? Or you can buy the non-exclusive lease too. Not everything should be exclusive. It should be non-exclusive, and we can sell the non-exclusive leads multiple times—you can sell them three to five times—because we're gonna make more money off non-exclusive, right? Because those leads are gonna get sold like 10 times, but if someone—some of these platforms, bro, 20 people already bought it. 20 people bought it at like $50 each. 20 times $50, that made a thousand bucks on the same lead. Even if you got refunds or whatever, you know.

But I think they have to limit how many times you can sell it. I want to make it like the cost share real estate. What do you guys think? Then yes. Like, for example, think about it this way. I'm talking—I don't like—if the car auction is different, if I come in, I see a lease starting at $50, right? And then somebody else is bidding $60, and then I got 24 hours. I'm going to forget about it, right? Okay, come here, over here. I can buy this, get a $300 discount right now. Make me to buy it. Okay, cool. Or hey, I already filled up my account with $5,000, and they're giving me 25 league exclusives, right? Could not be... You understand, bro.

You want to have 10 big players, right, who give you a deposit of $3,000 to $5,000 up front, and we give them a certain amount of lease guarantee with the refund policy. You have 10 people giving you $5,000 a month, right? That's $50,000 in revenue just came in.

Or you want to have a hundred small buyers who buy one lead here and there, which is fine too. We'll have that option too.

I'm saying, I don't know, bro. I don't think exactly, bro. It's a marketplace, bro. Imagine like eBay. Not everyone is like you, where they set a bid and forget about it. I buy stuff on eBay all the time. I am watching, I get emails, I get phone messages about my offers, about my bids, all that good stuff. People obviously work in different ways.

Adolo, what do you think? So are you saying it's eventually where you guys are coming back—other ad agencies, other cold calling agencies—and you see other people that are running ads. We want them to host their leads here. You want to be like an Amazon of leads, an eBay of leads? Is that what you're telling me?

I don't know. I don't believe in this project.

Yeah, I'm telling you straight up, you know? Like, if that's the case, you know, that's what me and Cam set out to build, and what we want to build. We've been working with you guys the last month and a half, two months. We'll build an MVP. If that's not the case, we're happy to pull the plug on this because we've been spending a shitton of time and hours into building this.

I'm not saying that. I know, but if we're not in the marketplace that we want, and the vision we have and the vision we're building—it's not. We can change it. You tell me right now, Zach. I have a question for you.

Property leads are a marketplace themselves. Why would they take their leads or give them to us? They're the same thing as what we're building.

Listen, this is, again, right—it goes back down to the fundamental value that we think we're going to build: solely into a powerhouse of users who are buying and selling their leads online.

On this system, I understand the buying part. I think we should just focus on the buying part, Abdullah.

Listen to me. Why do people who have in-person stores—retro game stores, right, game stores—why do they have an eBay store and an in-person store? Why are they selling their merchandise on eBay as well as in-store? It's another avenue of making money. They're not competing with their business. People, you know what I mean? They're getting their in-line business. They're not competing vertically.

I'm not saying they're going to want to work with us. At a point in time, dude, we're going to have big stats that talk about how many leads are sold. How do you think you're going to get other people to sell on our platform?

You know, I've answered this question six times on this call, and I'll answer one more time. Again, right? After we build the user base, after we get a number of leads sold in the system, right, people will see that as a place to enter the market. If we're moving the needle on the number of leads sold, and we're continuing on this upward trajectory of taking over companies on the number of leads sold, they're gonna look at that, want to join, and also add their leads onto our system, right?

Again, it goes back to Abdullah's brand, right? He is the person who's going to be behind Soldi. He's the main face. People are gonna wanna work and partner with him. You're telling me who the fuck owns iSuite to Lead? If we don't get more monthly users than them, sell more leads than them—you don't think he can come in there and be like, "Hey, partner up with me. You know, put some leads here and see what happens?"

We partnered with them. They ran a campaign with us. I think we gave five or ten leads, and we were selling leads to them. They had their own exclusive. If that's what happens, then I'm talking to you while this conversation's happening. They're a marketplace. They don't generate their own leads. They use other call centers, other meta-marketers, and tell them, "Hey, give us your leads." They keep 16, they keep 40. Any refunds happen, then...

Exactly. It wouldn't be profitable at that price.

Of course it will be. 200 bucks, 20 bucks is not gonna be the reason. They do 60 because there's a lot of refunds and a lot of back-end work. How are we going to make money out of 10 percent?

The reason—I don't think that's how many we're going to sell today. That's exactly why you don't have to worry about that, right? That's why me and Cam and Abdullah are the ones putting a lot of... What do you think, Abdullah?

Do you think we'd be like an ad agency and have an opportunity to reach the market, we sell them, and then also package up a big client—like one who got five or ten grand down—and we give them a little bit more discount. We get bigger clients and maybe even become like an ad agency that charges people a thousand or fifteen hundred bucks a month to manage their account and take 10 percent of ad spend.

That sounds horrible.

I mean, do you want to... Cam, you talk to me about it. You tell him about it.

Who the fuck wants to do that? He's got 70 people. Are you doing that?

Work, bro. I'm so confused, bro. We're trying to build a platform, bro, that does this on demand. We don't get paid to do work, bro. If you want to pick up their work, you're more than welcome to. You're hiring? How fucking hundreds of thousands of engineering?

We're gonna run our own ads. And then, once we run our own ads, take that data, dump it to this for sale.

Because the thing is, if you run your own campaign, leads are gonna cost us $20, $20, $30 nationwide. Exactly. Okay. Yeah, yeah. Thing is, I could reach out to other, like, um, marketing agencies. Not even right now. I don't—they're gonna give us any data? I mean, we can. Oh, if something's not working, we can always adapt. Yeah, I have to go for a little bit. I'll come to the office.

Yeah. Listen, guys, listen. We're just—so next, where we have the lull, we're going to continue building out updates from what we talked about today, and then we'll try and get some trial users in the system. Beta users, getting, you know, getting a feel for the system, using it. How about this? Ultimately, come by.

Let's set up the people in the office with this. If you want the trial users, or I can give you five, ten students and you can do them. Once you guys are ready for users, you let me know, then we'll get users.

So we're running ads now. What's the next step? Yes. The next step is me and Cam are continuing working on getting ads set up. We're going to start these ads next week to get homeowners. You guys know how to run ads? Let's spread. We never got the ad. Are we going to go down that rabbit hole though?

Do you want to know? I'm just saying, I hired you for ads. We ain't never got ads. Let's get some users in. Let's fucking close some videos. All right, boys. No worries.

As of right now, bro, build a platform. Let's run our own ads, let's sell our leads. Show people, like Zach said, show them a significant amount of properties sold or leads sold. Then I can start reaching out to other PPL companies. Yes. And then we can do it that way. That's free leads for us. 100 fucking percent, bro. I'm doing it. I'm telling you, man, these niggas will probably do it. Just be posted on your fucking story. You could be posted like, "Hey, we just got this fucking—we just partnered up with fucking whatever XYZ firm, you know? Now their leads are fucking being posted and fucking sold," right?

Old type of shit, man. I'm telling you, bro. Also, bro, it's like, you could. Your community are going to be buying up other people's ads. Other people you'll be making money with. Other people, yeah. Soldi, Soldi. Are we gonna work on Soldi to, like, Facebook, to get homeowners?

It's not Soldi. It's Soldi. Soldi is an Italian word for money. Abdul, listen, that's a good idea. I think that's an option later on, but right now, bro, these wholesalers are Abdullah's students and they are his fucking entire follower base, right? So I think it makes sense to run ads on Soldi, but I think as of right now, while we ramp up—again, nice and slow—we'll take it nice and easy, make updates as needed, pivot, adapt, and then continue to make a more refined product. I'll spend $2K. I want to see what type of ads you guys bring in. Give us one week from now. Let me go ahead.

Obviously not. Okay, perfect. Let's start that and I'm down. I think that's pretty much a good call. Sweet. Thank you, guys.

All right, guys. Yeah, you guys aren't running ads? I gotta take a call. Hey, listen, we'll still talk about this. I need your ads for AK callers. That shit's fucking dead in the water.

Fire toko.

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Extra free time and extra free clothes—it's actually building real businesses. Marketing. If you need a real degree, definitely see the best way worker. How does that look to do with the degree? Interesting.

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Detachment from the five senses actually allows for an infinite state of consciousness. That's right. Not in just one direction.

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They made me just like a bad idea.

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I feel the other way. I'm from, close it.

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The day split between two major threads: a Cloudflare partnership call for Small World and a lengthy Soldi real estate lead marketplace product walkthrough and strategy session. Cameron met with Cloudflare reps Matt Felsenfeld and Shovik to discuss expanding beyond Workers/D1/KV into AI Gateway (caching + PII security), Containers (now GA), and potential Heroku migration — no immediate action needed but relationship established. The afternoon was dominated by the Soldi product demo with Zach, Abdullah, and Abdul, where they walked the auction floor, bidding, CRM pipeline, portfolio, and leaderboard features, then gathered critical product feedback: quality scores should use A-F grades, top lead metrics are location/condition/motivation/timeline/price, and power users want buy-now options over drawn-out auctions. A spirited debate erupted over the long-term marketplace vision (eBay-of-leads two-sided marketplace vs. direct lead sales), ultimately landing on: prove the concept first with own ads and sourced leads, then leverage traction to attract third-party sellers later. The team aligned on a 4-week sprint — start Chicago ads at $10-20/day, integrate Stripe credits, and get 5-10 beta users within two weeks.