Soldi Sync @ 6PM CT

# Transcript: 2026-06-02

> 1 time blocks from 4:00 PM to 5:37 PM

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### Team sync on document submission
**4:00 PM - 5:37 PM PDT** | *meeting*

**Microphone:**
What's up, Kim? I accidentally submitted to Soldi by accident on the discovery. I accidentally pressed submit on the documentary build. Oh, whoops. That's okay, it's all stored in Cloudflare. It sounds like it's not an issue. I'm not sure if you looked by the time it had been pushed up, but I had added some additional stuff about setting up the site for inbound leads, for SEO and stuff.

Let's see here. Yeah, I'll try and jump in for the Soldi product walkthrough as much as I can and I'll share my screen, go through the questions with them. Sweet, sweet.

Yeah, I mean, we can just sort of page through. Although, part of it's like, I built this fucking walkthrough. Do we want to just walk through it like that? Or do we want to — I mean, I'll show them the app. You probably are able — I use the walkthrough a lot. You want to use the walkthrough? Yeah, what I was going to say is that the walkthrough actually —

Hey! Look who's back. What's up guys? What's up, what's up? Where you at, bro? He's joining in a second, he's downstairs in my apartment. Is he getting on the new phone? No, he needs to get us together with that, bro. Can you take this meeting from the car? You have to see shit. No, I'm right here, I just wanted to go get some bagels. I didn't have lunch. That's okay, you gotta be well fed for this meeting, so that's important. Minutes away, brother. That's even farther, bro. My office is right here. It's okay, it's okay. We better not go home at that point. Made do and accidentally pushed something.

All right, so we've got three things we want to show you. We've got the Soldi app — wait, can you hear us? It looks like you're going now. I should have been at it tweaking, but you just want to connect this to his TV or to his car. Connected now? Who the fuck is that? Abdullah? Bro, you look amazing, Abdullah. I didn't know. Golden hour lighting or something, I don't know.

Hey, what up? Oh, our asses are definitely needed. Hopefully. I hope to God. Well, I can't call another pretty — you gotta go crack the whip with Abdul. Not even at the crib, bro, he got students with him.

All right, well I'm gonna just page through the app while we're waiting here. No, no, yeah, yeah, yeah, go ahead. Yeah, just some light, you know. Let's see here. Oh, sorry, I'm roasting them. It's okay.

Abdul? Abdul. Yo. What up? Yo. We need you to know about this, bro. You get to the office and jump back in, how about that? That sound good? I can hear you guys. All right, you want to just go to the office and meet us when you're ready at a desk with the computer out? Yeah, I need five minutes. All right, take your time. No, no, don't take your time. Well, yeah, I mean, within reason, hopefully. No, bro. Make sure Abdul's there too. Abdul's at my crib, bro, I don't know what the fuck he's doing downstairs. That's what I'm saying — he's at your crib but he's not there. Make sure he's there. Yep, nah. I'm going to call it the ice, don't worry. Hurry up and get back in. All right, see you guys. Get back in. Yep.

God damn it, dude. The effort is a little not good. Yeah. Well. Of matters, he showed up on time at least. Uh-huh. Yes. Yeah, no, I know that was hard for him. Was he prepared and ready to go? Probably not, but yeah, at least he showed up. Should have made it more clear that he needs to be at a desk. Yeah, no, it's honestly my bad probably. You just — you should have — I've been boring, Cam. It's my fucking fault, dude. Shit.

I was hoping — it's just in the — it's okay, it's okay, it's okay. I've got some workflows in progress that I'm hoping will get finished before they're ready. I'm going to have to fire Duo Opera at this rate. You've got to manage someone else's money. Yeah, shit, I was really hoping that this was gonna have the —

I'm adding a live chat feature so that if you go into one of these auctions you can sort of like chat with anyone bidding, so you can be like, "Damn, I want this one," and it's like, "Nah, no, no. I want this one." Ooh. Yeah, so I'm pretty excited for that. I don't know where the fuck it went though, I swear I'd implemented it earlier, so I've got to figure that out. But you can imagine on this page you've got some —

What's missing, Cam? What's missing right now? What's missing is like the economic system behind it. There's no credits in the way that the system needs. So I'm just gonna set up the Stripe integration and allow you to say, okay, I want this many dollars in the system. So people got to pay up front to put money down, so there's no issue with like fucking escrow, basically, or the equivalent to escrow in our bidding markets. There's obviously some battle testing stuff, which is like multiple users on the same site bidding for the same property — or lead for that property — so we're gonna test that in the coming weeks. We're gonna get some free images.

Yeah, can we get some users in the platform this week? What, this week? And maybe to like click around and stuff? Sure. Buying properties? No, or buying leads? Yeah, but yes, totally. We can get people signed up. We should be able to sign up today, you know, where things are currently set up. Let's not encourage Abdullah to do that just yet, but you know, currently he can technically do it — we're not going to stop him from doing it. But there's just a handful of things that we're going to want to sort out. The comparable stuff, I want some additional features.

Feedback from Abdullah — I think I started a question about that. I asked her a question, if you could hit those. All right, cool. I think more time — I think it was just, we don't need to rush it. It can be longer. I'd rather go over the fucking — I'd rather be thorough as opposed to be fast, you know.

And then also, we're running the floor. Page 10, page 11 on the discovery is empty, the specs, which is fine. Oh, where? Sorry, I need to — it's just a placeholder. It's all good. It just says "spec" in the docs. Product walkthrough, page 9 and 10. Oh yeah. So this is what's missing right now, right? So these are the two things. It's funding the floor, so putting up your money. That's what I was saying. And then there's the running the floor, which is like the admin panel basically. Like how are leads getting added into the system? How do you set the price? And that's it.

And then there's a bunch of these open questions about the product here that'll sort of just — I think it's coming together, dude. It's coming together. What can I say, I'm kind of good at building apps now. I don't think it's you. This is our work. We're good at building apps. That's what I'm saying. I know.

Yeah, I didn't hear it weird, the first statement. What I said — we. I said we. Don't make me pull up Platypus, dude.

Abdullah just joins and then drives. It's like I heard Platypus got dipped. Yeah, just like on something. It should be a — oh shit, I do have the messaging up. It's just not like live. I was gonna say, I was like, fuck man, there's no way I forgot that. Yeah, see here, if you click this — which, where the fuck did it go? There is a way to sort of like display the messages here. I don't know, where the fuck — seriously, bro.

If Abdullah's at the office before Ray's back on the fucking phone, we might have to push this fucking meeting. Do you have a WU by the way? Yes I do. 7,000. Oh, it worked? 301 plus 210 minus 15. Minus 15. 50, 15, 15, 15. Can you just do the math real quick? And this can be — how much do I — oh damn it, I'm missing — I'm going to charge your commission for anything. Better go get a dual too.

I'm doing — where the hell you been at, my guy? Well, it's good, mate. Where the fuck your brother at? Where your brother joined, bro? In the call with Danielle. You can't hear us? Why can't you come rob this thing, bro? Now, yes.

Oh shit. Can you hear me? Yeah. What's up, Mr. Bell? What's up, my bad, Roman. A little bit of meeting, a little bit over the board. It's all good man, I'm glad to see ya. What's going on, man?

We told him to get to a fucking office because we couldn't have them in the Lambo with the fucking students, and so he's going to the office right now to get into a stable spot here.

How's your trip, man? Oh yeah, bro. You hit Italy and Morocco, all that? Yeah, I went to Italy on the day. Cuomo. And I went to Spain, man. Yeah, shit sounds sweet, dude. I'm jealous. Bring me next time.

Yeah, so Zak told me you went through the wilderness. Go where, what? The Wilders? Oh yeah. I can't — but dude, look at this sunburn, man. It's fucking crazy, dude. That's my arm. That's like — wow. It's crazy. I'm just like fucking right down here. It's like I got a horse cock on my arm. Sorry, what? Yeah, sorry. I get carried away sometimes. Wow.

I did go camping this weekend. Did you enjoy? Unplugged a bit. What was that? Did you enjoy? Oh yeah, it was great. I hadn't been camping in over 10 years basically, except for my ex-girlfriend brought me camping once, but it was like — you know what glamping is? No. It's like glamorous camping. That was like the closest thing I had done to camping previously in the last 10 years.

But yeah, it was nice to reconnect with my roots. I also hadn't let my phone die and stay uncharged for longer than 24 hours in 10 years either. So it was crazy to just like unplug, not look at my phone, not be on the computer. It's like a mental break. Yes, totally. That wasn't the point or the plan, but that ended up being what happened. So I'm glad about it.

But we got a lot to do, obviously. So, you know, got back, got straight to it, hopped on with Zak. Said, man, how's the app coming, Zak? How are you? How's programming the — yeah, I know. Thanks for the invite, Zak.

Yeah, he was hard at work over in Arizona figuring out his escape plan. Figuring out how to get the phone out of Chicago, bro. Yep. Which is what we're doing right now on this call. This is how we're gonna get everyone out of Chicago and into Miami. You got another job too?

But yeah. Oh yeah, I'll do that back, guys. I'm working for Plex, which is my dad's company. I'm doing some — what was that? So you're busy all day? Oh yeah, man, I'm working 14 to 16 hours a day. Wow.

You've been able to do a dinner? What? I have been going to the gym. I did fall off a little bit though. You would be very sad. I was doing so well and like the last two or three weeks I just haven't been on my grind. So I really need to get back to it. I'm missing it bad. Have you been good on that? I'm going to go back. I'm starting back. You're getting back in the habit too? Okay, good. I'll hold you to it.

Me and Zak are going to — scored five. Ride yesterday. I just bought a bike too. No way! An e-bike? Yeah, mine is Segway. Oh, sick dude, those are fun. That'll be good to just, you know, get the blood flowing, travel around. You know, sometimes it's kind of a pain in the ass.

Chicago, bro, the lakeshore is a beautiful view, bro. Oh yeah. I mean it's like one of the best places to bike in this fucking country, I swear to God. Yeah, 100%. I miss that. I used to bike so much and I haven't touched a bike in months now. It's sad. You've been biking all the time since you were a toddler, right? Well, yeah, dude. I used to bike everywhere, solely biking.

Basically no Ubers, no train, just bikes. I did a thousand miles on the Divvy bikes, bro.

So you go through the whole city?

Yeah. There's not many parts of Chicago that I haven't biked through, including the parts that you're not supposed to bike through. I have almost gotten killed on the bike too.

For real?

Yeah.

Is it dangerous biking?

Oh yeah. I mean, it just depends on where you're doing it, at what time, and how well you bike. You know, if there's bike lanes, you're usually pretty safe. But there's some parts of town where you're going and suddenly there's only one lane for you and the car to be on. There's no place for you to go to the side, and you basically have to share the lane with the car, and that's when it gets really dangerous. Like Irving Park Road, for example, there's a lot of parts on Irving where there's just nowhere to bike safely unless you go on the sidewalk. So it can be a little dangerous in that sense.

And they don't have a bike lane?

Basically there's nowhere for the bike to go. So you have to bike where the cars are. And that's got to be the most dangerous way to bike in Chicago for sure. But if you just ride in the middle of the lane, dead center, like blocking the cars, it's safer than if you were on the side slightly making it look like there's a bike lane. So you basically have to block traffic in order to get through safely.

Anyways, it keeps things exciting, Abdul, you know? The spice of life is the excitement that, you know, a road-raging driver at 6 p.m. brings.

What was that, Jackie yelling? Cursing him out?

Yeah, Zak would be doing that if he was riding a bike, if he was in a car, or if he was on a horse. Zak is just cursing people out. If he's got something to say, he's got something to say.

Oh God. But yeah, I need to get out to Chicago again, man. I think we got to schedule a bike ride at the very least.

Yeah bro, I got this — I have a regular bike but I want to get the electric one, bro.

Yeah, me too, man.

It was a little bit expensive though, it was like $1,700.

Yeah, that is pretty pricey. Although a good bike is usually like $1,000 to $2,000 bucks, so it's not like insane. But it is expensive, obviously. Nobody's throwing around two bands on a bike willy-nilly. But I'm like, bro, whatever. It'll give me some cardio, you know?

No, I mean, you gotta look at it almost like buying a gym membership. You know, like you could spend $1,200 a year going to Lifetime, and obviously you can still do that, but you know, you can get some shitty gym membership or you can bike everywhere — you have a mode of transportation and it burns calories. I also like to bike. I feel like for me it's a stress reliever.

Totally, man. You know what a runner's high is?

Yeah, it's like that. You know, just get the hormones flowing, get a little dopamine release.

Well, talking about this is making me miss a workout. Like I'm craving it now.

The time goes by so fast, bro. No fucking kidding, man.

So what, do you work from like eight to eight?

Yeah, basically. I mean, sometimes since as early as 6 a.m. because I'm doing work in Chicago. That's like my main job, is Chicago, and then...

How is that going? Because they're going to go out of business? Are they doing better? Or do you think it's a stable job?

They fired my only coworker. So I'm like the only employee left at the company.

Wow.

Yeah, so they basically told me that I am going to be at the company as long as the company exists. I am the person of last resort.

Is he done? Yeah, but he thinks he's at a rap music shoot and then making sure he's fucking two hours late.

Abdul, I forgot what I was talking about. All this fucking 50 Cent got me distracted.

Okay, so now — I mean, I'm sure he's just driving the 25 minutes he needs to go to the fucking office or whatever. I don't need to hold the house. I'm going to take a piss.

Abdul, how does that sound, by the way?

Good. You have everybody here?

Oh cool. Yeah, I was just gonna say, Jersey Mike's is great because it's one of my favorite sandwiches. I don't know if we made it well this time but I hope that it did.

Yeah, the people are pretty good. But you know how it is now, I don't know how long it's going to take. Whatever. Then we gotta reschedule?

I'm hoping we can get it done. I do gotta finish up some taxes and stuff too. So I'm gonna work until like 8, 8:30, but I'm gonna do it tomorrow too. I mean, I think we're gonna do it tomorrow. All on the same page, we want to get this show on the road for sure.

His phone is busy. He's on the call with us. He has multiple phones. I mean, I really can't do anything. He hasn't said anything at all, you know?

What was the craziest promotion? This happens on Google PPC right now, guys — if you spend a thousand dollars, they're giving you twenty thousand dollars in ad credit.

What on earth? A thousand dollars in two months?

And again, if you're eligible, they give you twenty thousand dollars, bro.

What do you have to be eligible for?

Not much, just like a new account basically.

Yeah, which means we're totally good for this if we wanted to blow ten bands on ads, you know?

Yeah, I had a company that was doing it right now. Holy — I screwed up.

What do you mean?

I just screwed up. I locked myself out.

Oh dude, I can get you in there. What door you at?

The business center.

Oh man. Getting the key from my guy. We're getting there, man. But the days go by so fast, bro.

Yeah dude, you wake up at 1 p.m. summertime.

I woke up at 10 and I called you.

No, you called me at like 12, bro.

No I didn't, check your logs, man. I want to get a haircut. Love and support.

He's right, but he was in bed though. So what time did you actually wake him up? Did you go back to sleep? No, I was already taking calls from before I called you. Probably like, I checked my phone, looking at some properties. Easy money. Me too, brother, no, it sounds like it.

What's going on with the trainer, bro? Where do you go, bro? What do you mean? I'm down, I'm down, bro. We have to go out to the line. Let's get it, bro, I'm looking like blue clothes, bro. I'm trying to do jiu-jitsu too, you trying to do jiu-jitsu?

Wait, wait, wait, Abdul, before you snuck down, where are you, bro? Don't smoke that in the garage, man. That's not a smart thing to do, bro. What are you doing, man? Bro, can you not smoke that in the garage, man? Bro, I'm telling you guys, it'll get me fucking popped, dude, especially at fucking 6 PM, bro. Come on, man, don't worry. Whoops. I apologize. Is it good? It happens. To the best of us.

I love the easy money. What the frickity frick for? Just take the keys and go by outside. You're right there. Yeah, yeah.

I'm gonna close the corner real quick. What are you doing? All right, this portion of the meeting, man, goes out in the main town. Next week's, use anything, telling? Yep, sounds like a plan. All right, Abdul, wrap it. Next week, Tuesday, same time, I guess. I think we should push it for like tomorrow. They're not gonna do it.

Are you coming back down or are you going to go home? No, I'm coming back down. Yeah, let's push to tomorrow. I do want to get it started. I mean...

Well, hey, Abdul, just to clarify, we're not stuck and we're not waiting for anything. Zak told me today that we want to run ads, start running ads, as he told me. No, we do, we do. But this is more just like a sync-up. Here's what's done. Here's the plan for the next four weeks, which includes ads. That's why he called you about that today. We just wanted to make sure that we're all on the same page about what's happening, what our plan is, and what we can expect over the next couple of weeks.

Yeah, because we've got a busy month ahead of us. We're trying to bring on beta testers. We're trying to start sourcing leads. And we're trying to get this engine rolling and figure out very quickly what's going to work, what's not going to work. And we're going to do that regardless of whether fucking Abdullah can make it to this call right now. But in the interim, that was all we really wanted to discuss and make sure we're all up to speed.

For the love of God, bro, can you stop smoking a cigarette, bro? I don't understand why you keep fucking doing it. Just put it out and go outside. I am, I am. Oh, it's done. Hey, it's the thought that counts. It's the thought that counts, okay?

Yeah, so I mean, we're already sort of on the same page about the ads plan. We know exactly what we're targeting. It's a very closed problem set for what we're trying to do. Find distressed property owners trying to sell their houses. Those leads, we sell them on the platform. We're going to seed the system with leads that we're already getting from your existing providers and just sell them at a markup.

It's no point in saying anything, bro. It ain't no point, bro. I'll just wait. It's for the fucking recording. I'm not going to wait for Abdullah at this point. We're going to reschedule it because it's 45 minutes past when our call was supposed to start. That's good. But I was saying it for our transcription.

We can reschedule it for tomorrow, all around the same time. I can't do it tomorrow, bro, I'm busy tomorrow. You know, I'll be out of here, I have to get to the gym tomorrow at this time with my homie. Okay, well I'm gonna wait 10 more minutes and we're gonna hope — let me just text him to see if we can hold on. Just tell him to be honest. Is today going to work or do we need to reschedule for later this week?

Is this nigga retarded, bro? Is it in the coffee? Okay, put the sandwich in the coffee. Okay, no, not that, but three years ago — toss the other half of the sandwich in the fridge.

Oh, there he is. My goodness, bro. So it's literally, I got my money tied in and then these properties still — I think he got four closings or whatever, or the lender took the money back. So right now we really don't even know if we're gonna get our money back or not. Wow. Yes.

All right, I'm here. That nigga, bro. I did not want her to join and say — I'd rather hear him not join at this point and be on a call for 20 minutes. I get you. I get you. This is what I could do for you. I'll speak with the team.

I beat it again, guys. Hey, they said B2C, Cam. They said B2C. Like, we're leveling up. We're going B2B with this one, guys.

That was crazy. You can smoke cigarettes, so you're being a hostage, please. The series don't point easy.

Oh, my bad. Yeah, what's up, brother? Donnell's here. Think about it, he's a lot, man. My guys. All right, my guys. So, you know, a little 40 minutes, a little late here. Should we reschedule for more locked in?

Just do it, I'm locked in, I'm in the office. I know, bro, it's just loud, there's other people around you, you're getting calls, you know what I mean? If you're sure about this — I'm ready, brother. Well, we'll make it quick.

I think we're all sort of on the same page as far as approximately where things stand and what our plan is, but we'll just sort of walk through what's been put together. What is going to happen over the next couple of weeks, what needs to be done by everyone here, and what steps are going to need to be taken to go from here to a go-live date. So without further ado, I'll just sort of page through the system as it exists today. You'll recognize some of this stuff from the mock-ups, but in essence...

One more thing, Abdul, if you want to follow along, I've got the link right here. Go ahead and click that link. That's the log information that's needed. So that is the demo app basically, and this is the walkthrough that I'm going to be showing us right now. I know both are relevant here.

Yeah, so I've got the second link pulled up here. And this first page is the auction floor. This is where anyone coming to our site will go and they'll see leads from various geos, different states, whether it's pre-foreclosure, divorce, what have you, the equity for those properties, and some sort of custom proprietary match score about how good a lead is. This is where there's a couple questions for you, Abdullah and Abdul, about what makes a good lead and what are the aspects and attributes that we're going to want to rank higher versus other leads. We've got some questions at the end we're gonna run through with you guys.

So you showed me the link so I could click this? Yes, it's all in the chat. If you click on the second one, there's a walkthrough and you can just page along with me. Okay, getting that open right now. Okay, I have it open. All right, great. Yeah, so I'm on page two right now. I got it open for Abdullah right now.

So live auction, the first of live auction, average price. Okay. I mean, he's sharing a screen. He's going to go over it with the screen. Yeah, so we'll go over all of it. If you have any questions, we'll stop. But it should all be pretty intuitive to you guys.

Oh shit, I'm not even sharing the right screen here, my bad. That's exactly right, yeah, that's why I sent the original link, Cam. Yeah, that's my bad, that's why I sent the link for the login. Good, yeah, here we go.

So these are the live auction floors, separated by the areas and the types of leads that are coming through. Why is the seller distressed, what's the equity situation, and other potential factors that might make a lead more relevant or less relevant. That's where we'll ask you a couple questions about what makes a lead good.

Moving on, this is sort of like the bid page. Here we'll have some free images online from properties that we just sort of grab based on wherever the address is, so we can show where's the property, what's it look like. This shows a couple interesting metrics — the equity, the price per square foot, bed, bath, your basic financials. Our system believes that the equity is good or the motivation for the seller might be interesting for someone looking. This is a bid history graph.

How is that determined, by the form they fill out? The lead form they fill out? Basically, we'll have an intake form for anyone that's coming from the local search ads online. And they'll be sent to a site that looks sort of like this, except it's basically just "you're looking to sell your property, fill out this form, we'll do the rest." And that's how we'll take the information and determine the quality.

Yeah, which I — we'll go over that. Sorry, Zak. No, I'm just gonna say, we can mess around with what the quality score index is, right? We can kind of mess around with that. You can call it AI score or whatever the fuck you want. We can get some magic with it.

We're also adding live chat features. Anyone can go and say, oh, I want this lead, or whatever. And people will be able to chat, say, no, I want this shit, or, you know, I'm putting down 500 for this one. Stuff like that to create the social aspects, allow people to interact with one another in the context of the bidding process.

You don't be raw, bro. Whoever buys the lead closes the deal. We should have another marketplace where they could just upload and sell their deal too. I love that. On the same platform. So it's like not just buying leads — buying leads, closing the deal, and now it's on the marketplace for sale. Yeah, that's great. Investors coming in, flippers coming in, they're buying shit, they're buying data, I mean they're buying leads from us, and also they're buying property. So that way the wholesalers and stuff that are on the platform are not just buying the list, buying the leads. If they missed out on it, they have an opportunity to buy the property.

I love that idea. And they have one company called iSpeed You Lead, and they have another company — they call it Deal. If you want to search them up, iSpeed You Lead. They don't do that though. They have a disposition center too. They don't do disposition on their website. Yeah, they have high speed to lead. The other website is Dispo.

Just put "my lead." Yeah, basically "our sold" means money, which means bro, just on one platform. Because we have the same thing, we have Home Run Equity, right? So here you can — okay, buy the lead.

Cam, that's a nice property. That's a nice property, Cam. Yeah, you like it? East Camelback Road. Yes, sir. Yeah, there it is. Arizona. Yeah, there it is. Yeah, this is my sister's place. I'm kidding.

There's a couple Easter eggs here, like, you know, the names and references. It's all just stuff that only you guys would know about. And not like — yeah, it's like Call of Duty.

It's like Call of Duty zombie drug in a day, right? Yes, I mean like, you know, five hours running till level 70, doing all the easter eggs, finding every little fucking thing. Exactly, every little thing. Abdullah was going down at level four, dude, what are you talking about? Yeah, all right.

And so just moving on a little bit here and sort of playing into what you're talking about, Abdullah, we have this page where you're supposed to be able to manage your pipeline. And here are the deals that I purchased in the system. Here's my expected value of that lead when we flip the property. You know, go through, filter what's coming up, what's potentially stale, what's under contract. You know, a lightweight CRM. Yes, exactly, a lightweight CRM. And this plays into exactly what you're talking about where like, can we control the entire ecosystem from lead to property sale? And we can continue to incorporate more and more of the process for both sides of the equation.

You know, then what we could do once it's under contract — they should be able to list the property on our platform. And what's under contract, boom, under contract, you know. Yeah, I'll need to look into that because there might be some regulatory stuff that we would want to avoid, but I love the idea and I'll do some research to see what that would require. Exactly. But I think for now, we should plan on trying to integrate something like that, at least for the time being. We'll move under the assumption and then I'll build something out here.

Here's the portfolio page. Another way to sort of track your metrics. I'll bring it up here. But like, you can imagine we're tracking all these deals. What's paid, what's turning into value for the customer? How many leads have I purchased? How many of them converted? And what am I paying for those leads? And allowing people to sort of aggregate their data on these different timelines and look, you know, like, okay, here's how I'm doing over the last 30 days, here's how I'm doing over the last three months. And giving them a place to go and look at all of the ways that they're gathering through the platform.

This is another page where I think there's just a couple things that your guys' expertise here would be really valuable to figure out, like what are the most important stats to display to people? And like, what do people care about most? What do you care about most when you go to a page like this? And so we'll gather some questions or answers to questions from you guys on what your preferences are.

Here's the sort of — this is my favorite page so far. We added it recently. This is the leaderboard. This is what we're hoping sort of gamifies the process a little bit and allows people to sort of flex, for lack of a better word. You know, who is the big spender on our platform? Who's turning leads into wins?

Abdul will be fucking top number one on that, like four different companies. Oh, we gotta be fucking tough. Yeah, no, there's no chance. Well, I got clients in each of colors that have more callers than us. Yeah. Oh shit. I had a guy that had 40 callers, 20 callers, 8 callers. I got a guy that's spending 10K a month right now. I got a guy that's spending fucking 40, 50K a month. Like, I got fucking spenders, bro.

Well, we gotta get them in our system, that's what's missing. We just gotta give them the platform to do it on. So you can imagine how this could be really fun. We might add some features where you can share it to social media. So you can say, oh, I'm number one on the leaderboard, or I'm number one in this geography, or I closed more deals than anyone else on Soldi this week. You know, things like that that might encourage sharing on social media.

I saw fucking Kalshi on fucking all over fucking Snapchat. And they're like, you know, hey, what if I told you that you could fucking make money by knowing whether it's going to snow today? Yes, people are betting on the weather. Oh no way, I do that shit.

Two fucking people, two kids running around saying, oh yeah, you could do that. Hey, what if I told you to make money in real estate? There's a platform called Soldi where you can learn how to make fucking gifts, you know, shit like that, bro. Exactly. On the ads, spend a thousand dollars a day, you know, fucking — after we test it, spend 50 bucks, 200 bucks. But that's why we have to do it.

No, that is the key. And I think you're getting at something super important, which is that we gotta be on Snapchat, Instagram. We gotta be fucking running ads. I think the ads portion of this, both for sourcing leads and for bringing users, is going to be huge.

And if we can sort of — do you guys know what astroturfing is? No. It's basically like, imagine if I was Kalshi and I sneak into a room where everyone thinks they're just normal people, but I'm secretly working for Kalshi, and I go and I say, you know what happened this week? I made like $5,000 on a bet I made on Kalshi. And everyone's like, whoa, how'd you do that? It's like, oh, so easy. I just went on my phone and downloaded this app and I made the bet and I knew it was going to happen. I made 5,000 bucks. And nobody knows that it's actually Kalshi secretly advertising to them.

And I think that is the key to how we want to advertise Soldi. People don't even know. Go to the back end, go to Meta back end, look at all the ads Kalshi's running. Remake them. I mean, I think so. I think that is the key. We should just take a page out of their book and copy them word for word, bar for bar, because we know it works and we know people are interested by this type of advertisement. So it plays to a lot of our strengths here if we can capitalize on this existing advertisement strategy on socials and drive a lot of traffic our way.

So that's a really exciting prospect. Here's just like a simple activity feed. You know, I win a couple of bids, it tells me.

So question, Cam — are we, because I was talking to Zak, right? So I did sign up with a new platform. There's some guy named Courtney. He does Facebook ads. He's been doing it for a couple years, he's been over like — he said he spent about 30 million dollars on ad spend. And he also does have a Facebook ad course for like fifteen hundred dollars and he shows you all the stuff that he does.

I'm talking about this, bro. We're doing the same thing, bro. He probably built it using Claude, bro. We can get the same answer through Soldi. That's fine, that's fine.

Are we gonna be doing just — right now what people are doing is Meta leads, right? Right now I'm using Chicago House 360, which is the other platform I'm paying $250 right now, but now some other platform is like $90 a lead. So I know nationwide, if you want a nationwide campaign, usually it's between like 50 to 70 bucks a lead. Do we want to go nationwide to some bumble area, or should we target like 10 or 15 metropolitan areas? For example, right now we don't know our cost per lead. Or should we stick in Chicago so we can see?

Usually how he did it is that he got my deposit of five thousand dollars. Basically you can pay $250 a lead, or you can buy a 5K package which will give you like five or ten more leads for free. He only gave me 10 more leads for free, and that came out to $162. So our goal should be, if we can have people coming out the gate and give us five grand instead of $250 a customer — okay cool, I'm saving about 80 bucks a lead. But for him, he got the $5,000 and then he started marketing in the area, because in the beginning it was slow. But he said it takes about 72 hours or whatever timeline to get the leads going, and he said it's all exclusive leads to me.

But that's the way that people are doing it — as exclusive. Or we can still do it like how Properti does it, where we have a setup that is a bidding system. Some people like the bidding system. Obviously we don't have to test and trial on what it is, but if somebody wants to give us like 5K upfront or something like that, a package, then we can be like, hey cool, these leads that are gonna come in, it's only gonna be exclusive to you. We can also have those type of clients too. That's just my thoughts on that side.

Yeah, so I think your ideas are great and are totally sound and align a lot with what we're trying to do. I think as far as this $5,000 lead package thing, I think the way that—

Or like a $2,000 or whatever package we make.

Well, so I'll tell you right now, it's probably not going to work exactly the way you describe, but what we're going to do — and I'll get to this in this little presentation here — basically, in order to buy bids or leads in the system currently, in the Soldi system, you need to put down money. You're getting credits. And what we might be able to do is offer special credits for certain types of leads, like exclusive leads, where you might pay a little extra, or you might have to put down a little bit more money than you normally would, and you get access to this different class of leads. And there also might be another way where we can say, oh, you're spending this much money, let's give you a 5% discount on your credits. So you spend a dollar in the system, it only costs you 95 cents. Systems like that — because we control the currency in the system, we can control what value that delivers to the user. And that might be how we play around with that and experiment with those potential lead strategies.

But you're getting at one of the core elements of this business, which is that we need to figure out a system that is going to constantly seed Soldi with leads. And there's three ways to attack that, right?

Number one is our ads and the stuff we do. Number two is going to be a second layer that I think could work — I've been talking about this — a cold call option layer, where we can sell cold call leads on the platform. We don't have to tell them it's a cold call lead? Yes, we do. We absolutely do. Because they are going to be worse leads, and if you call them, they're going to be like, hey, you filled out a form. And they're going to be like, yeah, we didn't fill out a form, we got a fucking random cold call. We have to let them know it's a cold call lead, and we charge accordingly for that lead.

And then the third way is by you partnering up with these companies and buying these leads from them at a fucking very steep discount. You already have the relationship across these firms — all you have to do is buy more leads from them, get a really competitive rate, then we can resell them on our platform. Number three.

And then fourth, you try and get in contact with the people who are running these tools or in these platforms and get them to actually sell their leads on Soldi as well, as you start to do business with them.

So there's four different ways that I see this shit filling the system with leads. And each of these distinctly is going to fill the leads in Soldi at different times. So right now the ad stuff is not going to be, you know, majority of it — maybe 5%.

Right now the majority of it's going to be these cold call leads and the fucking leads we get from you, Abdul. Yesterday you showed me 91 bucks a lead from 365 leads. We want to get those leads, put them in the system, and it's all up for 100 bucks. You said PropStream sells the exact same leads for 250. No, yeah, they sell for 250. There you go. I mean, $91 leads that you're getting for $250 right now, right? So that's number one, that's what we have to focus on. Go ahead, Cam.

Yeah, I was just going to add one important thing about the way that we're building this system — it makes sure that we make money no matter which way the transaction is heading. And what I mean by that is no matter what, Soldi takes a fee for a lead changing hands. So it doesn't matter how much the lead is getting sold for. We might be sourcing the leads and making a profit on that, but no matter what, if the lead is changing hands in our system, we're making a cut on that. It's probably five percent, maybe it's ten percent, I haven't figured out the exact number.

Are you saying that we should — are you saying that we're not people running the ads, that we should get other people, other companies, to provide the leads to us? I don't know why they would do that.

To have the platform. So the idea is that you might be able to get more money for the same leads on a different platform, and Soldi creates this.

Who's gonna give us any lead, bro? Why would they give us leads? They're selling their own leads.

Well no, why would we get more? For authority established. Listen, a couple different things, right? This gives people access to the list network, number one. So if these individuals who are running these companies value Abdullah's fucking place in the market, they're going to know that his team and his people and his connections are using this fucking platform. And they want to tap into this man's fucking connections, bro. If I was running a fucking PPL company, bro, no matter how many people I had on it — 500, a thousand — and I heard and I saw Abdullah was fucking turning his old PPL into something where I could fucking make money with him, bro, partner up with him in a way, I mean, that's a no-brainer, right?

It's not just like, hey — we're not trying to take money out of their pocket. We're just trying to create another place for them to sell the leads.

Exactly. Why? Because if they sell us a lead, they're gonna put that same lead in their platform too. Which is fine. That's fine. I bet you Soldi gets to sell faster, right? Now that's what we think — that we have enough time so we can get to the point where we could have had our fucking shit sell faster than their shit. They see that happening, they're gonna be pushing.

But I mean, in that case they already have established clientele. We don't have anybody yet. That's why we have to seed the system with our leads too, you know? We buy and then we use it. It's a two-sided marketplace, and it also gives them a second vertical to make money on, right? They get to make money.

It's amazing how I found these companies, bro. They all targeted me on a Facebook ad. So are we gonna run ads on getting wholesalers or flippers?

That's what the whole marketing and brand strategy we would do with Abdullah, right? And we were running ads on the back end to get people to set up with their home that they're just fresh property. But in terms of Soldi, like the actual Soldi ad, we could run ads for Soldi if you wanted to, but I think at first we have enough firepower that we can just go through Abdullah for now. Me and Cam and Abdullah can come up with a unique game plan, come up with some copy, choose some shit, recreate their online presence throughout and get them going.

Yeah, so I think it's important to think about Soldi. What we're trying to do is, yes, part of this launch will require us to go and source leads, and yes, part of this launch will require us to market and bring users into the platform. But really we're trying to create a platform where people are able to distribute, sell, and buy leads. We don't care where the leads are coming from as long as they're advertised as what they say, and people are paying the fair price that the market decides, and as long as we got our cut, it doesn't fucking matter. And that's where economies of scale become extremely powerful.

Yeah, exactly. You have a thousand users, they buy one lead a day, you only get maybe five bucks on every lead. But then you grow your user base to ten thousand, each buys one lead, then suddenly you're making $50,000 a day. And then you 10x that, then you're making $500,000 a day just because you're only helping a group of people sell or buy one lead more than they would have without Soldi. It's all just making it easier for people to do what they were already going to do on a different platform.

We got to run our own campaigns. We got to sell our own shit. I honestly don't see how they're going to, you know?

Well no, that's how we start. We prove out the concept. We show, hey — exactly. We prove this out. Listen, we prove out the concept. We build the fucking user base. We build a fucking place where people are like, holy shit, leads get sold.

On Soldi, right, whether it's a wholesaler who goes there or a person who owns a PPL company, we're going to build it into a brand where eventually we make it a two-sided marketplace and double up our fucking revenue. We go from just our own stuff, build that client base, become big enough, get enough people using the platform, moving up leads, that they see that they want to join. We don't want revenue. That's what happened with ISP to Lead. ISP to Lead started doing it to where if you're a call center, if you are a marketer or whatever it is, sell us your leads, we'll sell them on our platform and we'll do a 60/40 split. We're doing much more competitive splits for a whole bunch — I mean, we're gonna mop the fucking floor. If they're doing a 40/60 split, because we're telling you bro, we come in lowest. Fuck dude, I'm telling you, we scoop up the market and then we raise the prices later on when everyone's addicted, everyone's on this shit. We raise the prices for them, bro. But as of right now, we get them in the door a couple percent — one of the easiest and best places and one of the most confident places that you know your leads will get sold.

We gotta get females who know marketing for this shit. Yeah, I mean, Damn is the one that is great at picking everybody, you know, like interview style. We got to do the interview style because culturally that's what it is, bro, it's interview style.

Well, and Abdullah, that is part of the reason why you're so critical to this, because you understand the market and how people are getting products like this into more people's hands better than anyone else here. And I think with a very targeted marketing plan, we can run short — 30, 40, 50K aside from marketing, bro. We'll go ham on the shit, you know? We'll continue to ramp up. We bring in more users, we start catching traction, we start throwing money in the right direction. And you guys know what the flywheel is? It's like you start spinning it and suddenly your business is growing and you literally can't stop it. It's just snowballing bigger and bigger.

What are you doing? Can you guys hear my screen? Yeah. Okay. I was going to get through these questions. Can you — if you want to finish the program, should you go ahead? I didn't stop. Yeah. So I want to make sure we get those. Yeah, all the questions are also in here, and we can just sort of walk through them at any point.

But anyways, here's the comparable stuff. We had sort of got a question. I've gone over this before. I think this probably needs a little work just because — yeah, let's think about it because it's most important for you. There's more to the comparables here where we might be able to sort of show something interesting that people would actually get value from. I'm not exactly sure if this is doing it, but this is what's currently being generated — similar properties, you know.

I was on a call with someone and they just built a platform. And this platform, how it works, if you type in the property address, it'll give you the comparables and it also will tell you which flippers have bought it, how much they bought it for, and what landlords are buying properties for. So we could have it showing flippers are buying for this much, landlords are buying for this much. So it's like an ARV value, automatically, before you even run the comps. If you get it for — it might be verbatim, like "do comps," it'll do comps for you. This price — bro, you already know it's gonna sell.

Yeah, I mean, so I can absolutely look into sourcing that data and that's exactly the sort of feedback I'm looking for, which is like, oh yes, this would make it much more valuable. I mean, I think we're pretty close here as far as —

If you go to ISP to Lead, you can see how they're doing it. If you want to check it out real quick — when you buy a lead, to make a user account is free. You'll see how they sell the leads. So you guys first, bro, and he doesn't know what the heck to do, what to offer, what this is. This is an example that I want to give you. Yep. You go down to what you need. You'll see how they do it.

Exclusively, okay cool cool. Open details. You can make it through your account. Sure, sure. You're going to have to give me some videos.

Also have like a coupon club — if you want to register the coupon, if you want to do monthly, you know, like if you're a partner, a subscription model. You pay like a hundred bucks a month and then you get cold call leads, a coupon lead for 30 bucks a lead. That's a good promotion, right? We got new promotions that encourage people to buy more.

Yeah, I think that's where we'll have a lot of latitude as far as what can we do and what can we experiment with.

Frankly, I have no idea what the fuck happened here. It made me sign up and then it took me to book a demo. Here we go, pretty good, pretty good.

Okay, yeah. So there's a lot to learn from these other platforms for sure. I think we're going to want to challenge everything we understand about what other companies are doing and try and think differently. Because we know that these are profitable models, but what is going to take it to the next level? What's going to make it mainstream? What's going to completely change how people think about real estate and real estate wholesaling with this application? That's what turns this from a million dollar conversation into a billion dollar conversation.

That's the thing, bro, in general, because it's not just the wholesalers that are going to be on our thing. It's people that are going to be flippers, people that want to buy and hold. You want to buy a house? Go to fucking Soldi.

And if you want a fucking deal, go to Soldi. You know, it's not just wholesalers, bro. Yeah, no, you want to tap into every motherfucker that wants to do real estate.

All right, in an effort to save some time, let's go ahead to the next one. So what's next here? This is the sequence of stuff. I'm not going to spend too much time on it. This is like what we had spoken about, we're still figuring it out. Yeah, it's like the classic sequences — really lightweight sequences you can run for folks. Like emails, text messages, super simple. "This property — I got a question for you," stuff like that. Anyways, so that's what we got set up here, but was that good? Do you think we even need that, or do you think it makes sense to have the automated sequences, or is that a headache?

I don't know, it just seems like it's certainly a premium feature if you ask me. We're gonna have to pay for the backend for the emails. I agree. I just don't think it's worth it. I think we should scrap it.

Well, I think — when do they get an email? So this is to set up your own email sequences. In the same vein, you can use this as a CRM — like this is a way to use it as a CRM with email automations. That's the idea behind this page. That's what we're sort of building toward.

This makes it more complicated. It takes a long time and it's gonna have the option of breaking or going wrong. Exactly, it's not worth it. Okay, yeah. It is a good option though — sequences.

So it's important to understand, we are doing two things right now. We are planning the minimum viable product that we need to take to market, and that is the path for exactly the next four weeks. Then there's the product roadmap long term. And that might include this feature. That might include other features that might be interesting to people that are just looking for property, or just looking for a fixer upper or something. Things like that. Those are things that we can put on our product roadmap that don't need to get done in the next four weeks. So we're not saying no to sequences forever, we're just saying not now.

I need to go to market, bro. It's been over 30 days. It's been two months — I don't know, over a month. And I was just — fucking, next 30 days, the next four weeks, let's just put the puzzle pieces together. Let's clean it up. Launch it. We'll have it.

Abdullah, you may still have to figure out five to ten beta users. I've got a couple people in mind, but let's try and get some folks in the platform in the next week or two. Give it a look. Yeah, I mean, we'll do that, but we definitely want more opinions than just us. And I'm not saying we can't start testing with you guys, I'm saying we definitely want at least five opinions that are not ours. So that's just something we can do in the next seven to 14 days.

Let's put like a small budget, ten, twenty dollars a day, only in Chicago. Let the leads come in, I'll give it to my students, and I'll just have them play around with them. Whatever lead it is, it's fucking 30 bucks, 50 bucks a lead right now. Go ahead, buy it, play it. I like it.

Yeah, so what we'll do now is Zak and I will get you a questionnaire that you can sort of fill out with an audio note. You can just talk through each of the questions and send a voice note to us. Sounds good.

Right now it's recorded, right? Yeah, this call is recorded, but I don't have the full questionnaire laid out. Zak's got it. I do, Cam. I'll pull it up. Let's do it. I'll take it.

Can you guys see my screen? Yeah. All right, awesome. Dude, we're gonna start from the front. Obviously we want to shape this with your vision as much as possible. You guys are the ones that are in real estate. You guys are the ones that are obviously —

I'm still a little bit confused. What's up? About the platform — on the ads, if we're already running the ads and cold calling leads and other platforms are giving us leads, I don't see other platforms giving us any leads. But that isn't the issue. We're different.

We are going to source the leads initially to prove out the concept. I think we should run the ads by ourselves. We are doing that. No one said we're not doing that. But yeah, we are going to do that initially. But again, I do not think that's the moneymaker. I do not think we are getting into the business of leads. We're getting into the business of creating a software platform to sell leads and buy leads.

So should we target other companies and have them give us leads? What's our target? You understand what I'm trying to say?

Yeah, I do. And you're getting at an important question, but I think you might just be skipping a step. What we're trying to do first is we need leads in the system for people to bid on. And we're gonna first do that by buying some leads and selling them at a higher price. And then we're going to use ads to try to source those leads ourselves, get an even better deal, and try to sell them at a markup on Soldi too.

And then as we bring more users in, we show that the system effectively sells leads. Yep, as you build a user base, that's when we go down that elaborate hole. Dude, I'm telling you, man, we are good at doing — we've talked about this multiple times and I just don't know how it's unclear at this point, right? It's pretty cut and dry. Let's make sure you understand. Let's save it for after this conversation or something, we'll make sure you're on the same page and that there's no confusion. We obviously want you to understand and to feel confident with the direction we're going in, but I assure you that what you're caught up on is not the big problem. It really isn't. It's a very small thing.

And the biggest thing here is, again, right? Growing the user base, growing the fucking brand, right? Getting leads in the system, at least at the minimum, mocking up and faking it like a marketplace almost, right? Where others can see. And then from there, partnering up with folks — an option for us to double our revenue basically. Yeah, that makes sense. Yeah, if it doesn't — okay. Any questions? No. Sounds good.

Zak, go ahead. Take us through.

Sweet. So, Bill, this is mainly for you. I need you to take a look at this and we're going to fill this out together. So essentially, when a fresh seller lead hits the auction, you get seconds to decide if it's worth a bid. What do you need to see? What's the most important out of this for you guys — is it equity, is it the distressed type, seller motivation? What top five would you say are the most important out of these?

I would say motivation. Motivation number three. What's on the two? Seller's motivation. Then you got — price? Estimated value. Timeline could be one of them too. Timeline is on location. Location, location — number one actually. Yeah, people bid off location.

So even the fourth thing that we focus on in our call center, bro — the first thing we focus on is the condition, right? Second thing we focus on is motivation. Third thing we focus on is timeline. And the fourth thing we focus on is price. Those are the four main components that we focus on.

Zak, it's okay. They can just talk, we're recording it. We'll get it down. That's okay. They don't even — yeah, as long as we're talking through it, that's all we need.

There's really so many components, bro. Distress vector and then from there — yeah, that kind of makes sense. Yeah, that's perfect.

So we're creating obviously a quality score index with a bunch of different factors that play into this. There's a hundred out of a hundred — people that are going to be a good score. Would you guys say you want it to be the main focus point, do you want it to be a supporting signal visible, or do you want it to be like "hey, show me and I'll see it," or do you want it to be hidden essentially? You want it front and center — like what do you want? Our internal score, our internal risk score you could call it, that I've been working on. It's basically a magic number that we're making up, but it tells you in theory, based on the factors we just spoke about, how good the lead is, in quotes. Now is that something you want to see?

I'd be motivated. I think you're great with A, B, C, D, F. You know, A, B, C, D, F. Okay, great idea. And I think I like that. Kind of like — we can look at Nitrogen. Nitrogen is a fantastic company that does risk and risk assessments. Share this — great, the daily portfolio.

How long do we have for the meeting? I mean, I'm — I need to run in like 10 minutes. We'll just move on for now.

Which comps or secondary deals would you say are the best, right? Which ones would you guys want to see at the top? Is it ARV, 70% rule, max offer, competency confidence score? I said ARV range. Okay, anything else — square footage or price per square foot? Square footage, yes. Or we can do 70% rule, pretty good too. All right, let's bump price per square foot to the top three. And then I think we're good.

Awesome. And then how long should the elite auction run? Do you guys take — are you guys taking six hours, 12 hours, 48 hours, 24 hours? I'm thinking — Bill, what do you think about this?

I think — we're a little bit different, right, because we're big. So it's not exclusively — so that's what I'm a little confused on. But if I were to say something, probably 24 hours. And we're going to figure out that exclusivity thing. I'm understanding that that's sort of what you're getting at with your questions before.

A lot of like — I'm just thinking for me. Like for me, I'm in the bidding thing. I make — but I'm not trying to do that one. I do the premium and get the exclusive lead and just get it. Or I do a bidding system where I don't see who's bidding on the back end, and then if the lead is a $250, I just get them. You know, bidding it, chatting it — we don't have time for that investment. We just try to get the lead and keep moving. We don't want time to chat around and stuff like that. I pay this amount of money, I'm going to get these many leads, and if the quality is good I'm going to keep purchasing. Yeah, I think I'm saying — my experience, if I was going to kind of do this all day. So I'm just — yeah.

No, totally. And I think your experience is important. And I think that we're trying to balance two things. There's the people like you that are power users that are really just trying to get the best leads as quickly as possible. And then there's the people like the ones Abdullah is going to bring into the system that are — maybe they're new to real estate, maybe they're just looking for a better platform, and they want a community.

They want a platform that allows them to find this stuff, to discuss this stuff. And it gives them a foray into the whole real estate space. In some ways, we're also trying to create a social media in a weird way. Not in the true sense, but we're trying to create a communal real estate platform. So that's just one thing to keep in mind, but that's a really good point, Abdul. Sorry, go ahead, Zak.

No worries. So in terms of minimum increment bids, what do you guys think? Five dollars? Five percent? Three percent? Ten percent? What do you guys think?

I'm still having — what do the bids look like for you guys? I just don't — do you see anybody bidding five, ten dollars, wasting their time? Bro, like getting a lead for five to ten percent, three percent — are you going to do you see yourself buying a lead and bidding to get the lead, bro? How does property lead work? Bro, you put the money in, the highest bidder gets the lead, that's it.

One should be a buyout amount. Buy the lead right now for 400 bucks. I like that. Yeah, buying out. The thing is, it starts at 100, but we need to have an automatic bidder in that bitch, right? Kind of like eBay buy now.

Exactly, you know how they have it right now? When you saw it, they have a buy now, they have a one hour exclusive, or they have a fully exclusive, right? We should have something like that. They could buy right now for 400, give us four prices — yours, or if you want to buy right now for a 30% discount, we'll give you exclusive for 24 hours, right? Or you can buy the non-exclusive lead too. Not everything should be exclusive. It should be non-exclusive and we can send the non-exclusive leads multiple times, like three to five times.

Yeah, see, we have to do the non-exclusive path because we're going to make more money off non-exclusive, right? Because that lead gets sold like 10 times. Exactly, every single way, every single time it trades hands. Some of these platforms, bro, 20 people already bought it. 20 people bought it at like 50 bucks, 20 times 50 — that motherfucker made a thousand bucks on the same lead. Even if you got refunds, whatever. So, you know, or limit how many times you can sell it.

Yeah. Okay. So here's like one of our — you know, we're approaching the end here. This is sort of a one-off question. Do we think that the gamification that we're doing, the leaderboards, the chats — does that feel like the right direction? Do we want to lean into that? Like, make it the call sheet for real estate? Or do we want to dial that back a bit?

I want to make it the call sheet of real estate. I like that idea. But Abdul seems to be sort of hesitant about that. And I understand why, because he's the serious user, the power user, and he doesn't need all the fucking bells and whistles that we're adding. For example, think about it this way — I'm talking, I don't — like, the car auction is different. If I come in and I see a lead starting at $50, right, then somebody else bidding $60, and then I got $24, I'm going to forget about it, right? If it's like, okay, we've got something over here, I could buy this, get it for 300 bucks right now — let me just buy it. Okay, cool. Or hey, I already filled up my account with $5,000 and they're giving me 25 leads exclusive, right? That could be good.

Understand, bro, you want to have 10 big players, right? And you get a deposit of three to five thousand up front and we give them a certain amount of leads guaranteed with a refund policy. Think about it this way — you have five to ten people giving you five thousand dollars a month, right? That's fifty thousand dollars in revenue just came in.

Yeah, or you know, we would have like — we have to understand — or you want to have 100 small players who buy one lead here and there, which is fine too. We'll have that option too. I'm saying like, I don't know, bro.

See, I think you're still thinking about it like we are the ones selling leads, which is true in the literal sense, but we are trying to be on both sides of the equation. It doesn't matter who's buying — it's a market, it's a marketplace, bro. Imagine like eBay. Not everyone is like — you look, Joe, where they set a bid and forget about it. I buy stuff on eBay all the time. I am watching, I get emails, I get phone messages about my offers, about my bids, all that good stuff. I mean, people obviously work in different ways, either or.

So are you saying — so eventually what you guys are coming back at is that other people, other ad agencies, other cold calling agencies, other people that are running the ads, we want them to host their leads here? You want to be like an Amazon of leads? Is that what you're telling me?

eBay. eBay. eBay.

I mean, we do think that there's another angle. I don't know — I don't believe in this project if that's the case. I don't believe the other platforms will give us their leads.

Yeah, it's — you know, I'm not going to lie to you straight up. I mean, if that's the case, you know, that's what me and Cam set out to build and what we wanted to build, and it will be built. We've been discussing with you guys the last month and a half, two months. If that's not the case, we're happy to pull the plug on this because we've been spending a shit amount of time.

I'm not saying that. I know, but if we're not in the marketplace — I know, I'm just saying, if we're not in the marketplace that we want and the vision we have and the vision we're building and have built so far — it's not — we can change it, we can change it. Because you tell me right now. You have a question, you tell me right now.

I speak to the marketplace themselves. Property Leads are a marketplace themselves. Why would they take their leads or give them to us? They're the same thing as what we're building.

Listen, this goes back down to the fundamental value that we think we were going to build Soldi into a powerhouse of users who are buying and selling their leads on this system. I understand the buying part. I think we should just focus on the buying part.

Listen to me — why do people, right, what do in-person stores, retro game stores, game stores, the stores that sell all this type of retro merchandise — why do they have an eBay store and an in-person store? Why are they selling their merchandise on eBay as well as in store? It's another avenue of making money. They're not competing with their business, you know what I mean? They're getting their inclined business. They're not competing with those two verticals. It's two verticals for people to make money off of. I'm not saying that they're going to want to work with us off the bat. At a point in time, dude, we're going to have a big stat that talks about how many leads have been sold. All these stats about Soldi and how many leads have been sold.

Do you think you're going to get other people to sell on our platform?

I know I've answered this question six times on this call and I'll answer it one more time. After we build the user base, after we get a number of leads sold in the system, people will see that as a place to enter the market. If we eclipse Property Leads on the number of leads sold and we're continuing on this upward trajectory of taking over companies on the number of leads sold, they're going to want to join and also additionally add their leads onto our system. Again, it goes back to Abdullah's brand. He is the person who's going to be behind Soldi. He's the main face. People are going to want to work and partner with him. You're telling me — who do I speak to? If we get more monthly users than them and sell more leads than them, you don't think Abdullah can come in there and be like, "Hey, partner up with me and put a little bit of leads here and see what happens"? We partnered with ICSD, they ran a campaign with us. That thing became 5 or 10 callers, and we were selling leads to them. They had their own exclusive shit. You know, so that's what happens. I'm talking about those conversations happening then.

Yeah, they're a marketplace. They don't do their own leads. They don't generate their own leads. They use call centers, other marketers, and tell them, "Hey, give us your leads." They get 40 percent of the profit. They keep 60, they keep 40. Any refunds happen, yeah.

Then we're suggesting we cut that by a quarter. We're only taking maybe 10% on these leads.

They want to be profitable at that price. It would be. It will be. Because we don't have to source everything. All we're doing is providing a place for a buyer and a seller to meet.

But is that going to be — the reason they do 60 is because there's a lot of refunds and a lot of back-end work. So how are we going to make money off 10%?

At scale. You do it 100,000 times a day.

I don't think that's that many we're going to sell.

Well, that's exactly why you don't have to worry about that. That's why me and Cam and Abdullah are the ones that are putting in a lot of — what do you think, Abdullah?

I would think we should be like an ad agency and have exclusive — we do the marketing, we sell them, and then also package up like, big clients who got five or 10 grand down and we give them a little bit more discount, we get bigger clients and maybe even become like an ad agency where we charge people 1,500 bucks a month to manage your account and 10% of ad spend.

That sounds horrible. I mean — do you want to, Cam, you talk to me about it, tell him about it. Who the fuck is — are you doing that work, bro? I'm so confused, bro. We're trying to build a platform that does this on demand. We don't get paid to do work, bro. If you want to pick up that work you're more than welcome to, but we're trying to hire out, put hundreds of thousands into engineering our own ads, and then once we run our own ads, take that data and dump it into this for sale. Because if you run your own campaigns, leads are going to cost us under 20, 30 bucks nationwide.

Yeah, so we have a way to make money on the leads — both the ones that we sourced and any other lead that's sold on the platform.

Yeah. The thing is, I could reach out to other marketing agencies. Not even right now. I don't think it's even worth it. Right now no one's gonna give us any data. I mean, if something's not working, we can always adapt. That's what I'm trying to say.

Yeah, and I think let's just keep an open mind. What you're saying is not crazy. I hear you. I think there is a real conversation to be had. I just think we need to structure our discourse a little bit, because there's a lot to discuss, there's a lot to plan. We want to keep building this. This is a whole separate conversation from what we're trying to do, and we need to have this conversation. But A, it needs to be another day because I have to go.

Yeah, I have to go too. Don't let Daniel come to the office.

Yeah. So listen guys, where we have the lower...

Going to continue building out the updates from what we talked about today, and then we'll try and get some trial users in the system — beta users getting a feel for the system, using it.

How about this? Ultimately, come by. Let's set up the people in the office with this.

If you want the trial users, I can give you five, ten students.

Yeah, let's figure out a date this month to get that sorted. Once you guys are ready for users, you let me know, then we'll get users.

Yeah, our expectation is about one to two weeks. So we start running ads now — what's the next step?

Yes, the next step is me and Cam are working on getting ads set up. We're gonna start these ads this week, next week, to get homeowners.

Yeah, you hired us to run ads. We never got the ads.

No, you didn't. You got a very expensive software engineering team instead. I'm just saying. Hired you for that, yeah, and then you had probably the cheapest version of the most expensive tech support you could have ever had for a couple weeks. But anyways, that was beside the point — you're about to get everything that you paid for and more with this, don't worry.

Let's fucking close some deals. That's the plan. But I appreciate the time. Please continue to think about these questions, Abdul. I want you to press us. I want to have a good conversation about this. Let's make sure that we address your qualms. Abdullah, thank you for providing all that feedback on the product as well.

No word. Yeah. Well, I think as of right now, we'll build the platform. Let's run our own ads. Let's sell our leads. Show people — like Zak said, we'll show them a significant amount of property sold or leads sold. Then I can start reaching out to other PPL companies and then we could do it that way. You know, that's free leads for us.

100% bro, I'm telling you man, these dudes will probably fucking do it just being posted on your story. You could be posted like, "We just partnered up with fucking whatever XYZ firm," you know, "now their leads are being posted and sold," right? That type of shit, man.

Right. Keep the wheels turning on those crazy marketing ideas. All cheap, bro.

I'm also going to run an ad on... your community are going to be buying up other people's leads. You will be making money with other people. It's called Soldi — Soldi, Soldi, Soldi.

Are we gonna work with — I don't know — so lead on my Facebook to get calls for the flippers?

Oh, it's Soldi, Soldi, Soldi — the Italian word for money.

Yes, listen, that's a good idea and I think that's an option later on. But right now bro, these wholesalers are Abdullah's students and they are his entire follower base, right? So I think it makes sense to run ads on Soldi, but I think as of right now while we ramp up, dude, I mean again, nice and slow. Take it nice and easy, make updates as needed, pivot, adapt, and then continue to make a more refined product.

I'll spend $2K. I want to see what type of ads you guys bring in at least — you guys bring in one week from now.

Yeah, well I was just gonna say we take a very systematic approach to ads where we wouldn't go full press until we had proven out the strategy.

Okay, perfect. Let's start that and I'm down. I think that's pretty much it. Good call, good update.

All right, sweet. All right, thanks guys. Appreciate you all.

You guys not running ads? I gotta take a call. Hey listen, we'll still talk about this. I need to ask about AK callers.

Why not? We're replacing AK callers. Fire tokens. Fire tokens.

I gotta go, guys.

**System Audio:**
What's up, Kim? I accidentally submitted this only by accident, I accidentally pressed submit on the document. Yeah, I'll try and jump in for the product marketer as much as I can and I'll share my screen and go through the questions with them. I usually walk through it first.

What's up, guys? I'll be in the car. What's up? This dude at the title company, bro. Where you at? He's joining in a second, he's downstairs. Perfect. No, he needs to get us together with that bro, still got green headshots.

How far are you from the crib, my guy? How can you take this meeting from the car? You gotta see, I'm right here, I just wanted to go get some bagels. I didn't have lunch. How far is it from the crib? Oh, you're fucking 25, 20 minutes away. No, my office is five minutes away, brother. It's even farther, bro, my office is right here, dude. That's okay, that's like a 15 minute drive though with traffic. Geez, we better not go home at that point.

Good last one, Cam. All right, so we've got three things we wanna show you. We've got the sold deck, the app. Wait, are you a key here? Yes, it looks like you're going in and out. I should not tweak it but you just want to connect this to his TV or to his car.

What the fuck did you just say? I know we got to secure this investment, but damn. So hopefully, I hope to God, there's some sense. I'm going to call him. What if Abdullah's not even at the crib, bro? He got fucking students with him.

No, no. Yeah, yeah, yeah. Go ahead, go ahead. They just left this thing, it won't answer, I don't know what he's doing downstairs. Well, we need you. What do you do about this, bro? Did you get to the office and jump back in, how about that?

I can hear you guys. Alright, you want to just go to the office and meet us when you're ready at a desk with the computer out? Yeah, I need five minutes. Alright, sounds good. No, no, don't take your time, what the fuck, bro. Absolutely don't take your time. No, bro. Don't show up. Those are dudes at my crib, bro, I don't know what he's doing downstairs. That's what I'm saying, that's your crib, but he's out there. Make sure you're there, bro, I'm gonna call his ass. Don't worry, you just hurry up and get back in. All right, see you guys. Hurry up and get back in. God damn it, dude.

The effort is a matter of, yeah. He showed up on time at the end. Was he prepared and ready to go? Probably not, but at least he showed up. Maybe we should have made it more clear they had to be at a desk. Probably. You should have been more boring, Cam, unfortunately. It was just all Tiger Bad. What is this thing? Go ahead. I'm going to have to fire a dual, bro, at this rate.

Ooh, I got that. What's missing, Cam? What's missing right now from this? Awesome. Can we get some users in the platform this week? Exactly.

Yeah, I saw your questions about that. I saw your questions, if you can hit those. I think more time, I think we just don't need to reject it. It can be longer. I'd rather it be thorough as opposed to fast, you know?

And then, so wait, running the floor, page 10, page 11 on the discovery is empty, the specs, which is fine. It's just a placeholder, it's all good. It just says spec and it's back in the docs. Product walkthrough, the link page 9 and 10, or 10 and 11.

Sorry, I can't get you. This is a demo, I'm gonna do this too. I don't know, I was getting my nerve. I didn't hear a word of the first statement. No, no, not the first. I didn't record it, Kev, I'll ask you.

What about what's saying? Where someone who don't tell... After all... He gets them one foot. Your pocket, it should be a plot post.

7,000 plus 2, 10 minus 15. 15 minus 15. Where the hell... Oh my God. Where the fuck your brother at? Where your brother joined, bro? In the call with Donny Owl? And you go, why can't you... Oh this thing, bro, now you guys got technical issues now.

Can you hear me? What's going on, man? All right. Yeah, I went to Italy, I'm a big FOMO, and I went to Spain. Yes, Zak told me you went to the wilderness. Can I have a lot of results? Did you enjoy it? Wow. It's like a mental break. Jack, we're on vacation in Arizona for like three weeks. Figuring how to get the fuck out of Chicago, bro.

You got another job too? I'll be right back, guys.

Well, I mean, exactly. I went for a bike ride yesterday. I just bought a bike too. Yeah, nice segue. Nice view, beautiful view. The Chicago, bro, Lake Shore is a beautiful view, bro. Yeah, 100%. You need to buy a long time, there's power, right?

Bro, so you know the whole city? The problem, bro, is they don't have a bike lane. So I'll be in the middle of that. Well, Zak, the question is, exactly yelling and cursing about it.

Yeah, bro. I have a regular bike, but I want to get the electric one, bro. It's a little bit expensive, bro. It's like $1,700. Well, I'm like, bro, whatever, like longer ride, give me some cardio, you know? I also like to bike. I feel like for me, it's a stress reliever.

But I'm sorry, my time goes so fast, bro. So what, do you work from like 8 to 8? Got going because they're going to go out of business. Are they still gonna like, are they doing better, or like do you need a stable job?

Oh, who's the guy, bro? I'm trying to get started.

Oh, go ahead. Can you call me Abdel? You? All right. Abdel, how's that sound, by the way? I'm good. Oh, cool.

Yeah, I was just going to say, Joyce and Mike's guest, I don't know if we made it well this time, but I hope that it did. Yeah, the before was pretty good. But you know how good life is now, I don't know how long it's going to take. Hopefully it'll take forever.

I'm hoping we can get it done because I do have to finish up the, like, taxes and stuff too, so I'm gonna work until like 8, 8:30. But I'm not gonna do it tomorrow. Well, I mean, I really can't do anything. He said he didn't come back, so I'm not going to make a difference. This is where I might get ready for the meeting.

Well, the craziest promotion happens. Google PPC right now, guys, if you spend $10,000 they're giving you $20,000 in ad credit. Unheard of. He spent $10,000 in two months. And again, if you're eligible, they give you twenty thousand dollars, bro. What do you have to be eligible for? Just like if you're a new account, basically. Yeah, I had a company that was doing it right now. Holy shit.

I screwed up, I locked myself out. I can get you in there. I'm getting the key right now.

Man, the days go by so fast, bro. Yeah, Joe, you wake up at fucking 1pm, what do you mean? Like, you're meeting him at 1pm. I woke up at 10, I called you. No, you called me at like 12. No I didn't, check your log, bro.

I want to get a haircut. Oh, he's right. But he wasn't better than the other guy though. So what time did you actually wake up? Did you go back to sleep? No, I was already taking calls from like before I called you, probably. Like, I checked my phone, looking at properties. I like easy money. Doesn't sound like it.

What's going on with the trainer, bro? I'm down, I'm down bro. I'm trying to do jiu jitsu too. You trying to do jiu jitsu?

Wait, wait, wait, wait. Abdul, Abdul, before you snuck down, where are you, bro? In the garage, man. That's not a smart thing to do, bro. What are you doing, man? Bro, can you not smoke down in the garage, bro? I'm telling you, your ass is gonna give me a pop, dude, especially at 6pm, bro. Come on, man, work it out. Don't worry, I apologize. That's okay, just move on outside. Just take the keys and go, right? That's right. You're right there, you can still see the smoke, man.

Real quick, what do you think about it? All right, this portion of the meeting, man, goes up in town. Next week, Tuesday, same time. All right, Abdul? Robin? Next week, Tuesday, same time. I guess. I think we should push it for like tomorrow if they're not going to do it.

Are you coming back down or are you going to go home? I do want to get it started, I mean, you know. Zak told me today that we want to run ads, start running at the Freehold link.

Okay, bro, for the one look, guy, bro, can you stop smoking a cigarette, bro, in the fucking garage, bro? I don't understand why you keep doing it. Just put it out and go outside. I am, I am. Thank you for smoking the full cigarette after I said that too. Sorry. I'm sorry. I know. Yeah, I know.

That's good. We can reschedule it for tomorrow, around the same time. I can't do it tomorrow, but I'm busy tomorrow. I'm gonna be able to get the gym tomorrow at this time. Let me just, let me text him to see if you can go along.

You said put it in the coffee? Coffee, okay. No, not that, bro. Here he is, bro. Toss the other half of the sandwich in the fridge.

My goodness, bro. So it's literally, I got my money tied in and then these properties still, it's not, it got foreclosed on or whatever, or the lender took the money back. So right now we really don't even know if we're going to get our money. Wanted that or not. Wow. Yes.

All right, I'm here. That dude, bro. I do not want him to join and say, I'd rather hear him not join at this point. He joins and we ought to call for 20 minutes. I get you.

Well, this is what I could do for you. I'll speak with the team. I beat him again, guys. I don't like you. And they said B2C, Cam, it's that, this, that B2C. Like, okay.

All right, like, I don't fucking shoot those kneecaps out there. I'm going to record on Duel. Look, I'm still a man. If you don't fucking pay attention, I'll blow that through your back. I'm going to hold a bullet hostage just so he listens. That was crazy.

Hey, you can smoke cigarettes, so everybody has a vice. Good point. Easy. Oh, my bad.

Yeah, what's up, brother? Donnell's here. All right, my guys. So, you know, a little 40 minutes, a little late here. Should we schedule? I'm locked in, I'm in the office.

I know, bro. It's just loud. There's other people around you. You're getting calls. You know what I mean? If you're sure about that, you're getting calls. I'm ready, brother. Let's run it.

And one more thing, Abdul, if you want to follow along, I'm going to drop the link right here. Click that link and then that's the login information that's needed, exactly. And listen, we've got some questions at the end. We're going to run through it. You showed me the link so I could click this? Okay, getting that open right now.

Yeah, okay. Live auction. The first is live auction average price. He's sharing his screen. He's going to go over it with the screen. That's exactly us. Yeah, that's why I sent the original link, Cam. That's why I sent the link for the login. There you go. Thank you.

How is that determined? Determined by the form they fill out, the lead form they fill out. We take the information and make the quality, exactly.

I was just gonna say, we can mess around with what the quality score index is, right? We can kind of mess around with it. You can call it AI score or whatever the fuck you want, but we can get some magic with it. Pretty cool.

You know, whoever buys the lead closes the deal. We should have another marketplace where they could just upload and sell their deal too, on the same platform. So it's like not just buying leads, buying leads, closing the deal.

And now it's on the marketplace for sale. But now investors coming in, flippers coming in, they're buying shit, they're buying data. I mean, they're buying leads from us. Also they're buying property. So that way the wholesalers and stuff that are on the platform are not just buying the list, buying the leads. If they missed out on it, they have an opportunity to buy the property.

I like it. They have one company called ISP2Lead and they have another company that's the same company called DispoMyLead. They don't do that, though. No, they have a disposition center too. They don't do disposition on their website? Yeah, they have ISP2Lead, and their other website is DispoMyLead.

Yeah, Soldi basically means money, which means bro, just on one platform, because we have the same thing. We have Home Run Equity, right? So here you could buy the lead. That's a nice price. It's a nice property, Cam. East Camelback Road. It's probably Arizona. Cam, it's your property.

Cam, you think these guys would drink Easter eggs back in the day? Yeah, it's like Call of Duty. It's like Call of Duty zombie grind in a day, right? You know, five hours grinding till level 70 doing all the Easter eggs, right? Finding every little thing. Abdullah was going down at level four, dude. What are you talking about?

Okay. Once it's under contract, then what we could do is once it's under contract, they should be able to list the property on our platform. And what's under contract, boom, under contract, you know?

Yeah. Okay. This is my favorite page so far.

You got to be fucking top. I got clients with actual callers that have more callers than us. I had a guy with 40 callers, 20 callers, 8 callers. I got a guy spending 10K a month right now. I gotta spend 40, 50K, Cam. Like, I got the spenders, bro. We'll see if we're able to track it out. Yeah, probably nice.

I saw fucking Kelsey, Kelsey's all over fucking Snapchat. And they're like, you know, hey, what if I told you that you could fucking make money by knowing if it's going to snow today? Yes. People are betting on the weather. Oh no way. I do that. Two white boys with a thing. Oh no, I do that.

You know, we should have like two people, two kids running around saying, oh yeah, you could do that. Hey, what if I told you you could make money in real estate? How? There's a platform called Soldi where you can learn how to make fucking gifts, you know, shit like that, bro. Yeah, a thousand dollars a day, you know. After we test it, spend 50 bucks, 200 bucks.

We got to be on Snapchat. We got to be on Snapchat, Instagram. We got to be running ads like crazy. Okay. Go to the back end, go to Meta back end, look at all the ad calls she's running, remake them. We've got to remake them.

So, quick question, Keb. Are we, because I was talking to Zak, right? So I ended up signing with a new platform, like, you know, there's some guy named Courtney. He does Facebook ads. He's been doing it for a couple of years. He said he spent about 30 million dollars on ad spend, and he also has a Facebook ad course for like $1,500. He shows you all the stuff that he does.

I'm doing a whole camera, I can't talk about this, bro. We're under the same impression, bro. He probably built it using Claude, bro. We can get the same answer through Claude. I didn't know.

Yeah, that's fine. I'm saying, are we gonna be doing just — right now what people are doing is Meta leads, right? Right now I'm using Chicago House 360, which is the other platform I'm paying 250 right now. But now like some of the platforms are like 90 bucks a lead, right? So I know nationwide, if you want a nationwide campaign, usually it's between like 50 to 70 bucks a lead. Do we want to go nationwide in some bundle areas, or should we target like 10 or 15 metropolitan areas, right? For example, let's just say right now we don't know our cost per lead, right? Or should we stick in Chicago so we can see?

Usually how heated is that — he got my deposit of five thousand dollars. What he did was basically you can pay 250 a lead, right, or you can buy a 5K package which will give you like five or ten more leads for free. He only gave me 10 more leads for free, right? And that came out to $162, right?

So our goal should be like, if we can have people coming out the boat and giving us five grand, and we give them — actually, because instead of 250 a lead, a customer's like, cool, I'm saving about 80 bucks a lead, right? But for him, he got the 5,000 and then he started marketing in that area. Because in the beginning it was slow, but he said it takes about 72 hours or whatever timeline to get the leads going. And he said these are all exclusive leads to me.

So that's the way that people are doing it, as exclusive. Or we can still do it like how PropLead does it, which is the way we have it set up, right? It's a bidding system. Some people like the bids. Obviously we don't have to do tests and trial on what it is. But if somebody does want to give us like, hey, 5K up front or something like that, a package, then we can be like, hey cool, these leads are going to come in, it's only going to be exclusive to you. We can also have those type of clients too. That's just my thoughts on that side, or like a 2,000 or whatever package we make, right?

Okay. There's three ways to attack that, right? Number one is our ads and the stuff we do. Number two is going to be a second layer that I think could work. As me and the Lord were talking about this, this was a cold call.

Option layer, right, where we can sell cold call leads on the platform. We don't have to tell — yes we do, we absolutely do, bro. Because they are going to be worse leads, and if you call them, they're going to be like, "Hey, you filled out a form," and they're going to be like, "Yeah, we didn't fill out a form, we got a fucking random cold call." We have to let them know it's a cold call lead, and we charge accordingly for that lead.

And then the third way is by you partnering up with these companies and buying these leads from them at a very steep discount, Abdul. Relationship across these fucking firms — all you have to do is buy more leads from them, get a really competitive rate, then we can resell them on our platform. Number three, you try and get in contact with the people who are running these fucking tools or running these platforms and get them to actually sell their leads on Soldi as well, as you start to fucking do business with them, right?

So there's four different ways that I see this shit filling the system with leads. And each of these fucking distinct verticals is gonna fill the leads in Soldi at different times, right? So right now, the ad stuff is not gonna be — majority of it's maybe 5%. Right now, the majority of it's gonna be these cold call leads and the fucking leads we get from you, Abdul, right? Yesterday you showed me 91 bucks a lead from 365 Leads, right? We wanna fucking get those leads, put them in the system and then sell them for a hundred bucks. You said PropStream sells those exact same leads for 250. No, yeah, they sell it for 250. There you go — I mean, they sell 91-dollar leads that you're getting for 250. So that's the number one, that's what we have to focus on. You go ahead.

Are you saying that we're not — that the people that are running the ads, that we should get other people, other platforms, companies, to provide the leads to us? I don't know why they would do that. To have the platform — who's going to give us any leads, bro? Why would they give us leads? They're selling their own leads. Why would we get more for their leads?

Because listen, a couple of different things, right? This gives people access to Abdullah's network, right? Number one. So these individuals who are running the network, owning these companies, value Abdullah's fucking place in the market. They're gonna know that his team and his people and his connections are using this fucking platform, and they want to tap into this nigga's fucking connections, bro. If I was running a fucking PPL company, bro, no matter how many people I had on it, bro, 500 to 1,000, bro, and I heard Abdullah was fucking turning his old PPL where I could make money with him, bro, partner up with him in a way — I mean, that's a no-brainer, right?

It's not just like hey — it's not. Exactly, why? Because they sell us a lead, they're gonna put that same lead — no, that's where, exactly. That's fine. I bet you Soldi gets us sold faster, right? That's what we think — that we have enough of a reach that we can have our fucking shit sell faster than their shit. If they see that happening, they're gonna be pushing more.

Yeah, but I mean, in that case, they're already established, Zak, right? They're established, they have a clientele. We don't have anybody yet.

It's a second vertical. It's a stock. Exactly, it's a second vertical. Two-place marketplace, and it also gives them a second vertical to make money on, right? They get to make money.

It's not like — basically how I found these companies, bro, they all targeted me on a Facebook ad. So are we gonna run ads on getting wholesalers or flippers?

That's marketing, that's about the whole marketing brand strategy we would deal with, Abdullah, right? And we're running ads on the back end to get people to set up with their home, that they're just fresh properties. But in terms of Soldi, like the actual Soldi ads, I mean we could run ads for Soldi if you wanted to, but I think at first we have enough fucking power that we can just go through Abdul for now. Me and Cam will look and come up with a unique game plan, come up with some copycat-ish shit, recreate their online presence, throw up the logo, and get them, you know, set up.

Yes. Okay, how she works. Bro, to be honest with you, we gotta run our own campaigns, we gotta sell our own shit. I honestly don't see how they're going to — you know, listen, this is like, exactly. We prove out the concept, we build the fucking user base, we build a fucking place where people are like, "Holy shit, leads get sold on fucking Soldi," right? Whether it's a wholesaler who goes there or a person who owns a PPL company, we're gonna build it into a brand where eventually we make it a two-sided marketplace and double up our fucking revenue, right? We go from just our own stuff, we've built that client base, become big enough, get enough fucking users of the platform, move enough fucking leads, that they see that they fucking want to join.

That's what happened with iSpeedToLead. iSpeedToLead started doing it to where if you're a call center, if you are a marketer, or whatever it is — sell us your leads, we'll sell on our platform and we'll do a 60-40 split. We're doing much more competitive splits for wholesalers.

You know we can get competitive in that shit, I'm telling you bro. We come in low as fuck dude, I'm telling you this. We scoop up the market and then we raise the prices later on when everyone's addicted, everyone's on this. We raise the prices for them, bro. Whereas right now we get them in the door a couple percent. It would be one of the most confident places that you know your leads will get sold.

We've got to get females to make ads, bro. We've got to get fucking females to make ads for this shit. Tim is the one that is great at pimpin' everybody. You know, like fucking interview style? We gotta do the interview style, because culturally that's what they're doing heavy, bro, is interview styles.

100%. I'll put like 50K, 30, 40, 50K aside for marketing, bro. We'll go ham on this shit, you know? Bro, we will fucking— yes.

I was going to get through these questions. Can you finish up real quick? You go ahead, my bad. I didn't stop. Go ahead, I want to make sure we get those. Thank you. I'm going to let us take a look at this.

I was on a call with somebody today and they just built a platform. This platform, how it works— if you type in the property address, it'll give you the comparables, and it also will tell you which flippers have bought it, how much they bought it for, and what landlords are buying properties for. So we could have it— flippers are buying for this much, landlords are buying it for this much. So if you have like an ARV value, you know automatically before you even run the competition if you can get it. But it does comps, a little comps for you, this price bro. You already know it in a cell.

If you go to iSpeechLeads, you can see how they do it. If you want to check it out real quick— iSpeechLeads. Make a user account, it's free. You'll see how they sell the leads. It's a bull, you guys first, bro. And he doesn't know what the heck to do, what to offer, what this is. This is an example. Yep, just go down, just go to any lead. You'll see how they do it. You can make a free account. Yeah, you'll have to give me some videos.

They also have like a coupon club if you want to register as a coupon. If you want to do monthly, you know, like if you're a partner— a subscription model. You pay like 100 bucks a month and then you get like cold call leads, coupon leads for 30 bucks a lead. They have a good promotion. We've got to do promotions that encourage people to buy more. Pretty good.

Because it's not just the wholesalers that are going to be on our thing. It's people that are going to be flippers. People that want to buy and hold. You want to buy a house? Go to fucking Soldi. You want to fix and flip and you want a fucking deal? Go to fucking Soldi. You know, it's not just wholesalers bro. You want to tap into everyone that wants to do real estate.

All right, in an effort to save some time, can you go ahead to the next one? We're still figuring out— yeah, it's like the sequences, like really lightweight sequences you can run for folks, like emails, text messages, super simple.

Abdullah, is that good? You know, I was just asking Abdullah— I'm saying, was that good though? Do you think we even need that? Or do you think it makes sense to have the automated sequences? Or is that a fucking headache?

I don't know, it just seems like— I agree. I just don't know. I just don't think it's worth it. I think we should have it. Well, send people an email at what? How do people— when do they get an email? I don't know. If it takes a long time and it's going to have even the option of breaking or going— yes, exactly. It's not worth it. It is a good option though.

Okay, next 30 days, for the next four weeks. Let's just put the puzzle pieces together. Let's clean it up, launch it. We'll have it. Abdullah, you may still have to figure out five to ten beta users. I've got a couple people in mind, but let's try and get some folks in the platform in the next week or two. Beta users, give us a call, give us a little comments.

100%. Yeah, we're gonna need more. 100%. I'm going to start running ads, right? Let's put a small budget, $10, $20 a day, only in Chicago. Let the leads come in. I'll give it to my students. Have them play around with them. Whatever lead it is, you know, 30 bucks, 50 bucks a lead right now. Go ahead, buy it, play with it. I like it. Sounds good.

Right now it's recorded, right? My pocket. I do, Kim. I'll pull it up. Let's do it. I'll take it. Can you guys see my screen? Yeah. All right. Awesome, dude. We're going to start from the front. Obviously, we want to shape this with your vision as much as possible. You guys are the ones that are in real estate. You guys are the ones that are obviously—

I'm still a little bit confused. Don't you get a little bit confused? What's up? About the platform— on the ads, if we're already running the ads and closing the ads, call me. And other platforms giving us— I don't see the problem with other platforms giving us any leads.

Well, we have— I think we should run the ads by ourselves. No one said we're not doing that. Get other companies and have them give us leads— and what's our target? You understand what I'm trying to say? It's like we have to—

Build the user base. Yep, as you build the user base, that's when we go down that rabbit hole, dude. And I'm telling you, man, we're good at building. We've talked about this multiple times, and I just don't know how it's unclear at this point, right? It's pretty cut and dry. You are obviously running out— it really isn't. It's a very small thing. And the biggest thing here is again, right, growing the user base, growing the fucking brand, getting leads in the system. At least at the minimum, being— you know, mocking up and faking it like a marketplace almost, right? Where others can see.

And then from there, you know, partnering up with folks and options for us to double our revenue basically. Does that make sense? Okay, any questions? No, that works. Sweet.

So Bill, this is mainly for you. I need you to take a look at this and we're gonna fill this out together. Essentially, when a fresh seller lead hits the auction, if it's worth a bid, what do you need to see instantly? What's the most important out of this for you guys? Is it equity? Is it distressed type? Seller motivation? What top five would you say are the most important out of these?

Motivation, number three. What's number two? Seller's motivation. Then you got price, estimated value. Timeline could be one of them too. Timeline is a huge one. Location. Location, number one actually, because people bid off location. It's all about estimated value.

What about what's next, equity or distress type? So even the fourth thing that we focus on in our call center, bro — the first thing we focus on is condition. Second thing we focus on is motivation. Third thing we focus on is timeline. And the fourth thing we focus on is price. Those are the four main components that we focus on. Right here, we have these four lined up. What's number five? There's a little more components for the stress factor. And then from there, yeah, these kind of make sense. Yeah, it's perfect.

How front and center should the quality score be? So we're creating obviously a quality score index with a bunch of different factors that play into this, out of 100 score. Would you guys say you want it to be like the main focus point? Do you want it to be a supporting signal, visible? Or do you want it to be like, hey, show me and I'll see it? Or do you want it to be kind of hidden essentially? Do you want it to be front and center? What do you want — you know, our internal score, our internal risk score you could call it essentially, that we're working on?

I think motivation — I think you should grade it A, B, C, D, E, F or some shit, you know? Grade it. And I think I like that kind of like — we can look at Nitrogen. Nitrogen is a fintech company that does risk, RTQ, and risk assessments and showed itself.

How long do we have for the meeting? We'll just move on for now.

Which comp signals would you say are the best? Which ones would you guys want to see at the top? Is it ARV, 70% rule max offer? Is it competency, confidence? That's the ARV range, okay. Footage, yes. Or we can do 70% rule, pretty good too. Awesome.

And then how long should a lead's auction run, do you guys think? Are you guys thinking six hours, 12 hours, 48 hours, 24 hours? Abdul, what do you think about this?

I think I'm a little bit different, right, because we were bidding so it's not exclusively — so that's why I'm a little bit confused on it. But if I were to say something, probably 24 hours. Yeah, a lot of like — I'm just thinking for me, like I'm in the bidding thing and I'm not trying to do that. I want to pay a premium and get the exclusive lead and I just get it. Or I do a bidding system where I don't see who's bidding in the back end, and then if the lead is $250, I just get the lead to my CRM. Bidding it, chatting it — like, we don't have time for that as investors. We're just trying to get the lead and keep moving. We don't want time to chat around and stuff like that. I just want, hey, pay this amount of money for leads, and if the quality is good I'm gonna keep purchasing. That's my experience if I was gonna kind of do this all day.

Exactly. No worries. So in terms of minimum increment bids, what do you guys think? $5, 5%, 3%, 10%? What do you guys think? Maybe — what do the bids look like for you guys? I mean, do you see anybody bidding $5, $10, wasting their time, bro, to get a lead? 5 to 10%, 3% — do you see yourself buying a lead and bidding to get the lead, bro?

How does Property Lead work? You just put the money in, if you're the highest bidder you get the lead, that's it.

It comes — one should be a buyout amount. Buy the lead right now for 400 bucks. Second thing is like it starts at 100, but then we need to have an automatic bidder in that, right? Kind of like eBay buy now. Or you know how I usually have it right now — when you saw it, they have a buy now, they have a one-hour exclusive, or they have a fully exclusive. We should have something like that. They could buy it right now — 400, give us full price, it's yours. Or if you wanna buy it right now for a 30% discount, we'll give you exclusive for 24 hours. Or you can buy the non-exclusive lead too.

Not everything should be exclusive. It should be non-exclusive, and we can sell the non-exclusive leads multiple times — three to five times — because we're gonna make more money off non-exclusive, right? Because that lead's gonna get sold like 10 times. But some of these platforms, bro, 20 people already bought it. 20 people bought it at like 50 bucks, 20 times 50, that's a thousand bucks on the same lead. Even if you got refunds or whatever, so you know. But I think they have to limit how many times you can sell it. I want to make it like cost-share real estate. What do you guys think? Yes.

Like for example, think about it this way. I'm talking — I don't like, if the car auction is different. If I come in, I see a lead starting at 50 bucks and then somebody else bidding 60, and then I got 24 hours — I'm going to forget about it. Okay, come here, over here. I can buy this for 300 bucks right now — that's going to get me to buy it. Okay, cool. Or hey, I already filled up my account with $5,000 and they're giving me 25 leads exclusive. You understand, bro.

You want to have 10 big players that you get a deposit of $3,000 to $5,000 up front, and we give them a certain amount of lease guarantee with the refund policy. Think about it — you have 10 people giving you $5,000 a month, that's $50,000 in revenue just came in. Or, you know, we would have to understand — do you want to have a hundred small bees who buy one lead here and there? Which is fine too, we'll have that option too.

I'm saying like, I don't know bro, I don't think — exactly bro, it's a market, it's a marketplace bro. Imagine like eBay. Not everyone is like you where they fucking set a bid and forget about it. I buy stuff on eBay all the time. I am watching, I get emails, I get phone messages about my offers, about my bids, all that good stuff. People obviously work in different ways. Abdullah, what do you think? People either or.

So are you saying eventually where you guys are coming back is that other people, other ad agencies, other cold calling — you see other people that are running the ads, they show up, we want them to host their leads here? You want to be like an Amazon of leads, is that what you're telling me? eBay? You better — I don't know, I don't believe in this project if that's the case. It's going to be — I don't believe the other platforms will give us leads. Yeah.

I'm telling you straight up, you know what I mean? Like if that's the case, you know, that's what me and Cam set out to build and what we want to build, and we'll build the MVP around it. We'll be — just with you guys the last month and a half, two months — if that's not the case, we're happy to pull the fucking plug on this because we've been spending a shit ton amount of time and hours into building this.

I'm not saying that. I know, but if we're not in the marketplace — I know, I'm just saying — we're not in the marketplace that we want and the vision we have and the vision we're building and have built so far. It's not — we can change it. We can change it. You tell me right now, Zak. I have a question for you. You tell me right now.

Property leads are a marketplace themselves. Why would they take their leads or give it to us? They're the same thing as what we're building.

Listen, this is, again, right — it goes back down to the fundamental value that we think we were going to build solely into a powerhouse of users who are buying and selling their leads online on this system. I understand the buying part. I think we should just focus on the buying part.

Abdullah, listen to me. Why do people who have in-person stores — retro game stores, game stores — the stores who sell all this type of retro merchandise and stuff, why do they have an eBay store and an in-person store? Why are they selling their merchandise on eBay as well as in store? It's another avenue of making money. They're not competing with their business, you know what I mean? They're getting their online business. They're not competing with — it's too vertical for people to make money off of.

I'm not saying that they're going to want to work with us off the bat. At a point in time, dude, we're going to have a big stat that talks about how many leads sold. All these stats about sold. How do you think you're going to get other people to sell on our platform?

I've answered this question six times on this call and I'll answer one more time as well. Which is again, after we build the user base, after we get a number of leads sold in the system, people will see that as a place to enter the market. If we're on the number of leads sold and we're continuing to go on this upward trajectory of taking over companies on number of leads sold, they're gonna look at the number of leads sold, want to join, and also additionally add their leads onto our system. Again, it goes back to Abdullah's brand. He is the person who's going to be behind Soldi. He's the main face. People are gonna wanna work and partner with him.

You're telling me — who the fuck owns iSuite to Lead? If we don't get more monthly users than them, sell more leads than them, you don't think Abdullah can come in there and be like, "Hey, partner up with me and put some leads here and see what happens"? We partnered with — they ran a campaign with us. I think we gave five or ten callers and we were selling leads to them. They had their own exclusive, you know.

So if that's what you want to happen, then I'm talking to you while this conversation's happening. They're a marketplace. They don't do their own leads. They don't generate their own leads. They use other call centers, other meta marketers and tell them, "Hey, give us your leads." They get 40 percent of the profit — they keep 40, any refunds happen then —

Exactly. It wouldn't be profitable at that price. Of course it will be — $200 bucks, $20 bucks is not gonna be the reason. They do 60 because it's a lot of returns and a lot of back-end work. How are we going to make money out of 10%?

The reason — I don't think that's that many we're going to sell today. That's exactly why you don't have to worry about that. That's why me and Cam and Abdullah are the ones that are putting a lot of —

What do you think, Abdullah? Do you think — I would think we'd be like an ad agency and have a — excuse me — we redo the market, we sell them, and then also package up like a big client who's got five or ten grand down. We give a little bit more discount, we get bigger clients, and maybe even become like an ad agency that we charge people a thousand or fifteen hundred bucks a month to manage their account and 10% of ad spread.

That sounds horrible. I mean, do you want to — Cam, you talk to me about it. You tell him about it.

Who the fuck wants to do that? He's got 70 people. Are you doing that work, bro? I'm so confused, bro. We're trying to build a platform that does this on demand. We don't get paid to do work, bro. If you want to pick up their work, you're more than welcome to. You're hiring hundreds of thousands of dollars of engineering.

We're gonna run our own ads, and then once we run our own ads, take that data, dump it to this for sale. Because the thing is, if you run your own campaign, leads are gonna cost us $20, $30 nationwide. Exactly.

Yeah, thing is I could reach out to other marketing agencies. Not even right now, nobody's gonna give us any data. I mean, if something's not working we can always adapt.

Yeah, I have to go in a little bit. I'll come to the office. Listen guys, so next week we have the lull, we're going to continue building out updates from what we talked about today and then we'll try and get some trial users in the system, beta users, getting a feel for the system, using it.

How about this — let's set up the people in the office with this. If you want the trial users, I can give you five, ten students and you can do them. Once you guys are ready for users, you let me know, then we'll get users.

So what's the next step? Yes, the next step is me and Cam are going to continue working on getting ads set up. We're going to start these ads next week to get homeowners.

You guys know how to run ads? We never got the ads. Are we going to go down that rabbit hole though? Do you want to know? I'm just saying, I hired you for ads, we ain't never got ads. Let's get some users in. Let's fucking close some deals.

All right, boys. No worries. As of right now, bro, build the platform, let's run our own ads, let's sell our leads, show people — like Zak said — show them a significant amount of properties sold or leads sold, then I can start reaching out to other PPL companies. Yes. And then we can do it that way. That's free leads for us.

100 fucking percent, bro. I'm telling you, man, these dudes will probably do it just to be posted on your fucking story. You could be posted like, "Hey, we just partnered up with fucking whatever XYZ firm," you know, now their leads are fucking being posted and sold, right? That type of shit, man. I'm telling you.

Bro, your community is going to be buying up other people's ads, other people — you'll be making money with other people.

Are we gonna work on Soldi too, like Facebook to get homeowner leads? It's not "Soldi," it's "Soldi" — Soldi is an Italian word for money.

Abdul, listen, that's a good idea. I think that's an option later on, but right now, bro, these wholesalers are Abdullah's students and they are his fucking entire follower base, right? So I think it makes sense to run ads on Soldi, but I think as of right now while we ramp up again nice and slow, we'll take it nice and easy, make updates as needed, pivot, adapt, and then continue to make a more refined product.

I'll spend $2K. I want to see what type of leads you guys bring in. Give us one week from now, let me go ahead.

Obviously not. Okay, perfect. Let's start that, and I'm down. I think that's pretty much a good call. Good stuff, thank you guys. All right, guys.

You guys aren't gonna run ads? I gotta take a call. Hey listen, we'll still talk about this. I need your ads for AK Callers. That shit's fucking dead in the water. Fire Toko. Fire Toko. Fire Toko.

The team held a product sync on Soldi, a real estate lead marketplace being built for Abdullah's network. Cam and Zak walked through the live app — auction floor, bidding, portfolio tracking, leaderboard gamification, and live chat — gathering product feedback from Abdullah and Abdul on lead quality scoring, auction duration (24hr consensus), and comp signals (ARV, sq footage, 70% rule). The core strategic debate centered on Soldi's identity: Abdul pushed for a simpler lead-buying model while Zak and Cam defended the longer-term eBay-style two-sided marketplace vision. The team aligned on a phased approach — seed the system with leads from Abdullah's existing providers and self-sourced ads first, prove the concept, then pursue platform partnerships. Email sequences were cut from the MVP scope. Next steps: start running Chicago-only ads this week at $10-20/day, get 5-10 beta users within 1-2 weeks, and continue building out Stripe credits and the bidding system.