AJ x Fair Home Cash x Elite Flippers Ads Sync - July 6, 2026

# Transcript: 2026-07-06

> 1 time blocks from 12:24 PM to 12:58 PM

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### Catching up with old contact
**12:24 PM - 12:58 PM PDT** | *casual*

**Microphone:**
Yep, sorry about that. He was just on the way in Northbrook. He lives in Northbrook. He actually just moved out there, so he's not far from the Lifetime actually.

Oh, really? I'm in Glenview right now. This guy, he went to AJ. I know him from back in the MOX days when we were at Nutriere. He was Now North at the time. He's definitely like, giving us weed that we smoked in high school with the boys. He definitely was a supplier of some at some point. I don't know if you remember those e-hookah pens we had. He doesn't even have the stuff we're looking for. It was that and then another crazy fellow named Zane. Yeah, this guy was giving them all to me right here.

You probably had some of the best weed, dude. We still talk about it. We're like, oh man, the dispensary — the street has more potency because they don't take off any of the THC. With the dispensary shit, they're like, okay, we got to — there's certain levels, certain THC levels. Before, it was just like the hood shit. Whatever. High on point. The thing is, you guys didn't have tolerance back in the days too, so you guys would get high as fuck.

Dude, exactly. Everybody in this room has made money with each other, you know what I mean? Me and AJ were fucking selling Juul pods. We were collecting — me, him, and our friend — we were collecting Juul pods and juicing these babies up and selling them. Crazy.

I love it. While you guys were coming on, me and Cam were talking about image and video assets, and I just wanted to pull up an example of what's running on Google right now. This stuff is so simple. It's all AI. It's all targeted at an older demographic that's not going to give a shit that it's AI. But it's stuff like this — "Don't sell your house without getting bonus cash. I can buy your house fast and can pay your next month."

So funny dude, I know. These types of ads are busted on TikTok range. It's like Asian — it communicates the value props so fast. It's like boom boom boom, just go to the lead form, right? And these are all 40 seconds, so I can send you a couple of copies of these so you can essentially create something similar. But I would say starting on Google Search and doing lower funnel and harvesting high-intent searches with those keywords, and then also going after those same folks on YouTube via YouTube Shorts or any of the short-format video ads — those are going to be the first two best places to start based on what everybody else is doing in the space.

Yeah, that's really valuable insight. I actually hadn't thought too much about the YouTube Shorts angle, but I understand that to be like extreme. And if you're doing Meta, you can take a lot of the same stuff. There might be a disclosure you need to add. That being said, these guys have no disclosures and it doesn't seem like they're making any egregious claims, so you'll probably be able to take a lot of the shit you're doing on Meta and just move it over to Google.

Yeah, I'm hoping for some cross-post compatibility here. I'll make sure to double check on all the regulations and policies, but I think you're right to say that most of the stuff is going to be at the account level as far as the rules and policies. And we'll try not to say like, "We'll sell your house right in the middle of the day." No, just message us. The second — or any claims that we can't meet reliably. So thank you very much for that.

Yeah, and Abdullah, we'll plan on doing some of those AI-generated videos, but we might also coordinate with you at some point to create some special custom stuff too for ads as well. We'll also do that for Elite Flippers, but that's separate. They do like some research on the coaching side conversation.

Yeah, we'll talk about that for sure. I mean, this is for all of that, essentially. We'll be doing Meta ads for you primarily, but like AJ was saying, we'll be able to do YouTube Shorts stuff too, running these ads. And we'll want to make sure that it's a multimedia campaign across all the channels relevant to us, targeting the demos that we're trying to get at.

Is there anything like tips and tricks you guys could give when it comes to the coaching aspect? Like Grant Cardone, you have Pace Morby — these guys are running a lot of heavy PPC campaigns on people that want to learn how to get into real estate. Basically core selling. I have a course, I have a mentorship, and basically whenever I get a student, that feeds the other company where we're selling the leads — the Solvee, the Fast Phone Cash. That's where it's going to feed that too, because those are the best clients, man. Those guys don't even — they do what we say, right? They just follow the coach. So I feel like if we spend money on ads on that aspect, get more students, those guys are going to be more loyal, they're going to be buying our leads at top dollar. That way we can at least get the company going and spending more money on ads and get to that six-figure-a-month spending.

Totally. Abil, is that for a different brand? What brand is that?

Elite Flippers. Yeah, EliteFlippers.com. It's basically the same funnel, right? When the students come in, they're buying our leads. I want to see if we could run some good ads for that.

Yeah, me and Cameron are in the process of running those as well. I mean, I do think that for that specifically, just because you're a coach and mentor, we can't do the AI generation. It has to be you in those ads.

Um, we're selling you, but yeah, we'll try and have a diverse strategy across all of the brands that we're going to be running ads for in the next couple of weeks.

Abdullah, who's the other thing — I know you mentioned, like — oh yeah, sorry, go ahead. No, go ahead. I was just gonna say, I know you mentioned Grant Cardone, but like, who else in the space is one of the big players? Sorry, it didn't come through. He said Pace Morby, Ryan Pineda, Grant Cardone. I can go for a little bit longer. Okay, we won't take too much of your time, just making sure. I'm just looking at what they're doing right now. Oh, I've tried to work with Pace before — this guy's huge. Pace does a lot on Google across like five different Google accounts.

I guess we can sort of plan out what those next couple of weeks will be with you, Abdullah, to figure out what other content we want to shoot, how many ads we want to set up, and plan out our two months, sort of like how we're doing here with Fair Home Cash.

Yeah, Cam, what I was thinking is like, I think — like, hey James, how was your experience working with Elite Flippers? And then we could have an AI talk. "Working with Bill's team was phenomenal. I made $18,000." You know, so that AI could be the consumer. You have like hundreds of thousands, you know? So I could be asking the question, so my face is present, but then as a coach, and then we have a guy. I bet we could simulate real phone calls with my bots, just like make it sound like a real person talking back and forth, give them a whole script. I'm sure we could think of some really fun stuff that's super easy to shoot.

We could script it then, right? I have a lot of testimonials from my students, but it's not — you guys have seen it, you know? It's not scripted the way it would be. Yeah, we could have a lot more control, make sure the message is more impactful. And yeah, we don't have to deal with your clients and getting them to film and stuff. So yeah, I mean, I think that's our quickest way to create more content. And we'll see if it's engaging, whether or not we need to change that strategy at all.

Yeah, that all sounds good to me. Really quick, and this is relevant to all the ad stuff we're doing on Google, AJ — do you know of any promotion offers that we could potentially benefit from, like spend X dollars, get X credits or Y credits?

Yeah. Unfortunately, I don't have control over the promos. But what oftentimes happens when you start a new ad account is they will pop in and give you like, hey, spend $1,000, get another $1,000 worth of ad credits. Or if you implement Performance Max, spend $250, get $2,000. It's stuff like that, but it's just discretionary based on what the algorithm gives you. Unfortunately I can't modify it.

That is exactly what I was wondering, and I figured there would be something like that. I mean, I'm a Google Cloud customer, so that's the sort of stuff that I get all the time. I'll get free trial credits and things like that. So if it works like that, then that's a-okay. Hopefully we can rack up a little bit, we'll see.

Really fast, Zach, do you have the video assets that Kim was talking about, or can either of you just shoot those to me for Elite Flippers so I can take a look at what you have already?

I got you, Cam. I'll give you his number right now. I know you have the — I mean, what about Telegram, does that work?

Yeah, Telegram works. And yeah, let's just do Telegram. I also dropped my email in the chat if you ever want to just shoot me stuff from your laptop, if that's easier too. But yeah, Telegram's great.

Yeah, I'll just zip this up here and got them all ready. You'll see a couple of minor grammatical errors and stuff that we'll fix before we go live. But I'm gonna send that along here. This might be huge though.

**System Audio:**
Yep, sorry about that. He was just on the way from Northbrook. AJ, he lives in Northbrook. He actually just moved out there, so he's not far from the Lifetime, actually. Oh, really? I'm in Glenview right now. We're neighbors, man. Glenview, Northbrook, right next to each other. Exactly.

This guy, he went to Asia. I know him from back in the Moss days when we were at Nutriere. He was now North at the time. He's definitely given us weed that we smoked, you know, in high school with the boys. He definitely was a supplier of some at some point. I don't know if you remember those e-hookah pens we had. Yeah, this guy was giving them all to me right here. You probably had some of the best weed, dude. We still talk about it. We're like, oh man, the dispensary doesn't even have the stuff we're looking for. It was that, and then another crazy fellow named Zane.

The street has more potency because they don't take off any of the THC. With the dispensary they're like, okay, we got to — there's certain levels, you know, certain THC levels. Before, it was just like the hood, you know, whatever, high on point. The thing is, you guys didn't have tolerance back in the days too, so you guys should get high as — dude, exactly.

Everybody in this room has made money with each other, you know what I mean. Me and AJ were selling Juul pods. Me, him, and our friend — we were collecting Juul pods and juicing these babies up and selling them. Now we graduate. Right. Clean business. I love it.

While you guys were coming up, me and Cam were talking about image and video assets. I just wanted to pull up an example of what's running on Google right now. This stuff is so simple. It's all AI. It's all targeted at an older demographic that's not going to give a shit that it's AI. But it's stuff like this — "Don't sell your house without getting bonus cash. I can buy your house fast and can pay your next month." So funny, dude. Exactly as they are, any situation. It communicates the value props so fast and it's like boom, boom, boom, just go to the lead form, right? They're all 40 seconds.

I can send you a couple of copies of these. You can essentially create something similar, but I would say starting on Google Search and doing lower funnel and harvesting high-intent searches with those keywords. And then also going after those same folks on YouTube via YouTube Shorts or any of the short-format video ads. Those are going to be the first two best places to start based on what everybody else is doing in the space. And if you're doing Meta, you can take a lot of the same stuff. There might be disclosure you need to add. That being said, these guys have no disclosures and it doesn't seem like they're making any egregious claims. So you'll probably be able to take a lot of the shit you're doing on Meta and just move it over to Google.

I'll do some research on the coaching side. That conversation — yeah, we'll talk about that for sure. Different conversations.

Is there anything like tips and tricks you guys could give when it comes to the coaching aspect? Like Grant Cardone, you have Pace Morby — these guys are running a lot of heavy PPC campaigns on people that want to learn how to get into real estate.

Basically, core sell: I have a course, I have a mentorship, and whenever I get a student, that feeds the other company where we're selling the leads — the Solvee, the Fast Home Cash. That's where it's going to feed into. Because those guys are the best clients, man. They do what we say, right? They just follow the coach. So I feel like if we spend money on that aspect, get more students, those guys are going to be more loyal. They're going to be buying our leads at top dollar. That way we could at least get the company going and spend more money on ads and get to that six-figure-a-month spending.

Totally. Abdullah, is that for a different brand? What brand is that? Elite Flippers. Yeah, EliteFlippers.com. It's basically the same funnel, right? When the students come in, they're buying our leads. I want to see if we could run some good ads for that. Yeah, me and Cam are in the process of running those as well.

Abdullah, who's the other thing? I know you mentioned — oh yeah, sorry, go ahead. I was just gonna say, I know you mentioned Grant Cardone, but who else in the space? Big players, one with the webinar. One more time, sorry, it didn't come through. All this money — Pace. Pace Morby. He said Ryan Pineda. Okay, just making sure, and I'm just looking at what they're running right now. Oh, I've tried to work with Pace before. This guy is huge. Pace does a lot on Google across like five different Google accounts.

Yeah, Cam, what I was thinking is like, "Hey James, how was your experience working with the Elite Flippers?" And then we could have an AI talking — "Working with Abdullah's team was phenomenal. I've made $18,000." So the AI could be the consumer, because we have like hundreds of personas. I could be asking the question, so my face is present as a coach, and then we have a guy who's the student. I have a lot of testimonials from my students, but it's not — you guys have seen it — it's not scripted the way it would be, you know, like a good production.

Yeah, unfortunately I don't have control over the promos. But what oftentimes happens when you start a new ad account is they will pop in and give you like, "Hey, spend $1,000, get another $1,000 worth of ad credits." Or if you implement Performance Max, spend $250, get $2,000.

It's stuff like that, but it's description based on what the algorithm gives you. Unfortunately, I can't modify it.

Really fast, Zach, do you have the video assets that Cam was talking about, or can either of you shoot those to me for Elite Flippers so I can take a look at them? What do you have already? I got you, Cam. I'll give you his number right now. I know you have the money on your stuff. Yeah, yeah, Telegram works. Let's just do Telegram. I also dropped my email in the chat if you ever want to just shoot me stuff from your laptop if that's easier, but yeah, Telegram's great.

Everyone's losing their jobs because of AI, so everybody wants to start a business. A lot of people are starting AI agencies as you can see online. Everyone's a new entrepreneur. People want to be commercial people, real estate wholesaling. So the content needs to be optimized on why wholesaling is the best business, because everybody wants to start a business right now. Having a nine to five is not it. And then I'm like, hey man, you can join our team. We meet once a week, you come to my office, all that good stuff. But I just need more leads. I need more people that are saying yes. I want to do some DMs. So people just DM me and be like, hey man, I want to learn how to wholesale. I want to be like you, make some money in real estate. I just lost my job, whatever the case may be.

Okay cool, and is that conversion from lead form submitted, or is that conversion from after they take a discovery call with you? People we talk to, we get one conversion. It could be for a thousand dollar master class, it could be a five thousand dollar mentorship. We're signing up around five to ten people a month right now. Right now I'm not spending any money on ads, it's all organic. Organically I get about 200 leads a month. The conversion is every 25.

Abdullah, how many leads do you want to generate on a monthly basis for this?

Sorry, that was full blast. Got Abdul on my screen. This is a perfect video. So when do you guys want to go live? Go live with me? Before we can — I mean, yeah, I guess we probably need to talk about that.

You know, Lamborghinis and flexing money online — they're like, oh, this guy's a real person. My office is open, they get to come meet me in person. And then when it's an in-person close, it's even easier. This guy wants to join the lifetime 10K package, he just wants to meet with you, talk with you. Come to my class, I introduce myself so they know I'm a real person because they see all this. So I don't even talk to the prospect until they sign up. Nice. Yeah, we have sales guys, we have setters, closers that will do all that if I need to jump in.

Della, do you take all the calls with all of the prospective customers, or do you have a team that will field the initial discovery calls as well? He's got a whole team. I have a team. I got my flyers as well on Telegram so that we have a better understanding of what I offer, how I operate. So I'm also recording this call right here so I can always send it over to everybody if needed later.

What's the ticket value of somebody who becomes a customer of yours? Anywhere from 1,000 to 10,000. I have three different packages. I have a one day class, the master class, which is $1,000. Then I have a six month mentorship where they get to come to our office for six months. They're in a circle group where they get to communicate with the team about each deal, which is $5,000. And then I have a lifetime package, which is $10,000. So those are the three packages.

So I'm willing to spend $10,000, $20,000 a month on ads and get it cracking. And this is the avenue you need to choose — run ads like that, get people involved. I have coaches, I have my staff that can train them up. We have a course made, we do weekly meetings. So I want to target people that want to start a business and tell them, hey, this is why real estate's the best. The most millionaires are made in real estate. The most millionaires and billionaires park their money in real estate.

From there I'll make money off the dialer, I'll make money off the joint ventures. There's a few different affiliate programs that I have set in line, like the CRM. That's where Fair Homes Cash comes in, that's where these guys come in with that. And then I make money off all types of affiliates. There's something called PropStream which is like a comping tool. I make $99 off that. But I make money from the coaching, I make money from the lead generation — I have a call center, we're selling them leads. But we want to change that over and go like PPC, higher quality, close as well.

Every student has to close the deal. You have to work for it. You're gonna have to want it. And if people actually put in the work, they make the calls, they make the deals happen, then they'll make money. There's much more than just the ticket price. Okay, here's the 5K six-month mentorship — after that you get the JV going and then you're getting sustainable revenue from any deals that they close.

So yeah, the lifetime value of a customer closing deals — actually selling the property — oh man, $20,000, $30,000 off a student in a year compared to making just $5,000. So after they get started, you have another revenue stream going when they start closing deals. We do a joint venture and split the profit 50/50.

So they'll find the seller, I'll find the buyer, we'll put both of them together and, you know, at least put the profits I can make. Potentially cool — I pay my team, my closers, my marketing agencies, etc. The money that I make is on the back end when they do close a deal and they're making 15% on that deal. I do something called the JV, which is the joint venture. So I'm not just selling a course — I sell a course, but I actually have a whole community. We have about 60 members that are actively doing deals and I get paid on the back end.

The 5K is two monthly payments. We'll break the payments down — we'll do two payments at $2,500 or three payments at $1,666. You know, we want them to join the 5K because at the end of the day I want these students to see results as well. So much information — if you want us to actually hold your hand and take it to the finish line and help you do your first deal within 90 days, then I would recommend you join the masterclass. And then we'll package — you're like, what percent goes into each package? After they close, pitch the 5K, because you tell them, "Hey look, the one-day course, the one-day masterclass is only going to give you so much." Is that the breakdown of the sales — like, do the majority go into the one-time masterclass for $1K and then you get the stragglers in the 5 and 10K?

Lambo's parked outside, he has a whole office with his name on it, you got students in there — you know, it's an easy sell. I'd imagine this is the case, but I just want to clarify: connections, attorneys, title companies, then being part of our community is just going to help you skip those hurdles and take you to the finish line even faster.

Are you going to keep running those? I tell people exactly what I do and how I make money and how they can make money doing it themselves. But if they want a coach, if they want to be part of a team, if they want the right resources and connections — you know, so we still have that lead list. I have another one coming up in like two weeks. So I want to do that every two weeks for free leads, because in that webinar — it's a 60- to 90-minute webinar — 60 showed up. Out of the 60 that showed, we had five people sign up on the webinar, and then we had about two more people that Jack signed up for the 5K, so another $10K revenue from there. The webinar went very well. I have another one in two weeks.

So in that webinar we had about 300 to 400 people sign up. It would work very well. I had ready for leads, man. Right now, you know, we just don't have enough leads.

You know, so like when my students are selling it's an easy sell because they've been in the trenches, they see the results, they see the value, and they're closing. I have guys that, like, set aside a few hours in a day — I'll give you hot leads, just give them your experience. "Hey yeah, I'm with the program, I've been with them for two years, I made $80,000." You know, once you come in, this and that. I don't have a shortage of closers. There's companies out there that will set a closer for you, and I actually have students on my team that have seen results and they're always looking to make more money.

What's like a monthly lead number that you'd be fielding? I'll be honest, man, we could take whatever, because the thing is for me it's like more leads are coming in, I could just hire more closers. Right now, like, how many leads do you get per month right now versus how many could you realistically handle if you had like unlimited qualified lead flow? Like what's the ideal number for them? I'll make money all different ways once they do sign up. This is really helpful context when you think about total capacity you could take on from a lead volume perspective.

Office in Chicago — they can come, they can meet him and all that stuff. It actually just converts at a higher clip. But obviously we haven't tested charging. We just need to work live. It's a lot higher of a chance for closing, right? We just got to get them in the door. They're a little hesitant to pay, but once they do see a little bit of value, see he's a real person, he's got a real office. A lot of these people — I'll be honest, Abdullah is obviously a good salesperson. He's been doing B2C for a while, right? If these people get on a call with him or see him, it converts.

I spoke to my team. It sounds like your webinar is free. They charge $150 a seat for their webinar. So have you thought about monetizing the webinar at all? Actually a good idea. And we run this for two weeks out of the month. Like, I'm specifically thinking about a customer I'm going to replace — your mortgage — that I do this with. The only difference is which funnel. We have two different funnels on Google. We have the always-on lead gen funnel, which is just essentially, "Hey, here's the lead form, come and chat with me." The other one is a purely webinar funnel that we run for the week leading up to the webinar. Folks do AdWords — like, we have a lot of fun with how you can get started today. So it's like a whole funnel of 90 minutes and just conversion, you know?

Brilliant. Figures a month in webinars. So it's like, show people the roadmap. It builds rapport. It shows them the credibility factor. It shows them how they could do it. So I have the education portion, and then it shows them — I spend a few thousand dollars on the webinar to make it. The guys that made it for me, they only do webinars, you know? Yeah. They have a client that does like six figures every two weeks. It's free leads, man. A lot of people are scared to spend money.

So when they're there and they're like, yo, this guy's legit — you know, the webinars I made — the leads that are going to be signing up to come talk to you on a discovery call, one of your closers, those are going to be more expensive. But that being said, the free webinar signups is something I think is definitely worth testing as well, because when you think about the breakdown of your CPA on those two different funnels — first and foremost, the non-webinar funnel is the first place my mind goes. I think you're going to see the most sustainable conversion out of that.

So one-to-many, because that's what the new model is. I think both are worth testing, right? I would say just get them on a booked call, have our closer close. Or do you recommend just pushing a free webinar, getting as many people as we can, and then selling one-to-one?

Yeah, totally. I recommend that we do a funnel where we just — perfect, no doubt — and then tracking the down-funnel conversion and seeing how many people convert based on the Google leads would be a very worthwhile endeavor. I see that working really well.

Yeah, paid webinar signup — I think it's probably worth testing both down the road, but certainly running a couple of ads and doing a small part of your media budget towards the webinar signups, I don't mind it. You know, you could try it — a free webinar signup will cost you so much less than getting a booked call lead.

If you don't mind — oh yeah, of course. And Abdella, what's your email real fast?

Info at Elite Flippers.

And then what I'm gonna do is essentially, for each of these brands, I'm gonna send you a couple of insights for where we should start based on what competitors are doing. Email to you, of course. Yes. And then anything we gotta do for Fair Homes Cash as well.

AJ, ad account for Fair Homes Cash as well? Abdallah, just like for us to make it compliant on my end, I just need to send you a super quick email and have you respond to it just saying like, hey, you're approved to work with AJ. Do you mind if I send that?

Do you have a Google Ads account already, or do you want me to make one for you?

I do not.

Okay sweet, that's great. Second, I've got another call that I need to prep for in eight minutes, so I gotta buzz. But I want to say two things really fast. First, do you have a Google Ads account for Elite Flippers?

We had close to 400 people, you know. I love it. On the webinar, 200 people that were there. Guys, organic traffic that we're getting — we're getting about half a million to a million eyeballs every single month on our content on social media. So just from that, I just promoted it — I think it was free, man. It was just getting a thousand webinar signups. I don't think that's a bad idea either.

Makes sense. Those people are super high intent. At the same time, you'll probably pay 10 bucks to get somebody on a free webinar. If you're going to make 10k, 20k off of that and you put five grand into it — Cardone and the rest of the guys in the space like Pace, depending on what they're paying, it's probably like 100 to 300 dollars per lead to get somebody on a discovery call. Far higher intent than the folks who are signing up for a webinar. At the same time, the cost for each of those leads is going to be correlated, so you're probably going to pay somewhere between — I don't know, I'll have to go look at like Grant Cardone and the others.

I'm going to send you an email with some next steps based on our combo. I'm pretty excited though. I think Elite Flippers has got some really good greenfield. And then of course Fair Homes Cash — we're going to do more thorough research on different coaches in the real estate space and see who's doing the best. The insights that I'll prepare, their CTO and Elite Flippers, which is Cam and Zach, they run that division. I think we'll be good. But yeah, look out for this email from me shortly.

And then do you guys want me to keep you all on the thread?

Abdul at GhaffarHomes.com. Abdul, A-B-D-U-L at G-H-A-F-F-A-R, H-O-M-E-S dot com.

Basically just confirming that it's you that's responding. You can send it to — no, no, we're good. He has one. Go ahead. Info at Elite Flippers should work, as long as — and I'll put it in the email — as long as you respond and say like, hey, this is Abdullah and—

Venturinger at gmail.com. It's this stupid compliance thing at Google.

The old one — it's Venture. V-E-N-T-U-R-I-N-G-E-R at gmail.com.

I don't want to give him a — let's see which one. Do you have one that's like your name?

Yeah, give him one. Thank you.

An ad-agency trial-review call turned into a two-month planning session for running paid real-estate ads across two of a Chicago wholesaling coach's brands. On Cam's side (Microphone) were Cam and his partner Zach, plus AJ, a Google/paid-media specialist; the client is the coach behind "Elite Flippers" (EliteFlippers.com), addressed throughout as Abdullah — with the transcription also rendering his name as Abil, Della, Abdella, Abdallah and Abdul, all clearly the same person. The call opened warm and personal (shared north-suburban-Chicago geography — one party in Northbrook near the Lifetime gym, another in Glenview; old high-school-era mutual acquaintances from "the MOX/Moss days at Nutriere," and someone named Zane), with the recurring framing line, "Everybody in this room has made money with each other," positioning past hustles as prelude to going legit. One line about a mutual acquaintance is garbled in transcription — the Microphone track reads "he went to AJ" while the System Audio track reads "he went to Asia" — so how that contact connects should be treated as uncertain.

The core business thread was where and how to start paid media. Someone on Cam's side — most plausibly AJ, the paid-media specialist, though the transcript does not name the speaker outright — pulled up AI-generated home-buying ads already running on Google: 40-second creatives with fast value props ("Don't sell your house without getting bonus cash. I can buy your house fast and can pay your next month") aimed at an older demographic "that's not going to give a shit that it's AI." AJ recommended two starting channels: Google Search lower-funnel to harvest high-intent keywords, and YouTube Shorts / short-format video, with much of the Meta creative reusable on Google. On compliance, AJ noted the observed competitor ads carry no disclosures and make no egregious claims; Cam committed to double-checking regulations and to avoiding claims they can't reliably meet — "we'll try not to say like, we'll sell your house right in the middle of the day."

They distinguished two ad efforts. For the home-buying lead-gen side, AI-generated creative works and needs no coach on camera; for Elite Flippers (the coaching brand), as Zach put it, "we can't do the AI generation — it has to be you in those ads." Fair Homes Cash was named as where "the CRM comes in" and as a brand they'd run ads for, though the transcript never explicitly pins the AI "buy your house" creative to that brand by name. For content velocity, Abdullah and Cam brainstormed AI-simulated testimonial videos — the coach's real face on camera asking a question while an AI "student" persona answers (example: "Working with [the] team was phenomenal. I made $18,000") — to gain scripting control without coordinating real clients for filming. On the named competition, Abdullah cited Grant Cardone, Pace Morby and Ryan Pineda as the big players running heavy PPC; AJ added that Pace runs "a lot on Google across like five different Google accounts."

The economics Abdullah laid out anchor the opportunity. He runs a course→mentorship→lead-gen flywheel: students who buy in "do what we say" and then buy his leads at top dollar. Three tiers — a one-day masterclass at $1,000, a six-month mentorship at $5,000 (office access plus a circle group; splittable into two payments of $2,500 or three of $1,666), and a $10,000 lifetime package. Currently all organic (no ad spend): ~200 leads/month, signing 5–10 people/month, converting roughly one in 25. The real value is the back-end joint venture — a 50/50 profit split on deals students close (student earns ~15%), pushing lifetime value to "$20,000, $30,000 off a student in a year compared to making just $5,000," with ~60 members actively doing deals plus affiliate income (e.g., PropStream comping tool at ~$99). He said he's willing to spend $10,000–$20,000/month on ads, and that his Chicago office and personal presence lift close rates — "if these people get on a call with him or see him, it converts."

On the webinar question, Cam's team flagged that Abdullah's webinar is free while competitors charge $150 a seat, raising whether to monetize it. Abdullah's last webinar: 300–400 signups, ~60 showed, 5 signed up on the webinar plus ~2 more into the 5K that Jack closed (another ~$10K), with another running every two weeks and organic reach of 500K–1M eyeballs a month. Cam mapped it onto a two-funnel Google structure — an always-on lead-gen funnel and a dedicated webinar funnel run the week before each webinar — and argued the booked-call funnel would likely give the most sustainable conversion, while noting "a free webinar signup will cost you so much less than getting a booked call lead" (a free-webinar signup ~$10 vs. ~$100–$300 per discovery-call lead that Cardone and Pace pay). On capacity, Abdullah said he can take "whatever" volume because more leads just means hiring more closers.

The call closed under time pressure — Cam had another call in eight minutes. Zach agreed to send existing Elite Flippers video assets via Telegram (email as backup); Cam committed to sending per-brand next-steps with competitor insights; and AJ, who would create the Google Ads account Abdullah doesn't yet have, was the specialist to be approved on the account, while Cam said he'd send the quick compliance confirmation email Abdullah needs to reply to. Contacts were exchanged as transcribed — Abdul@GhaffarHomes.com, info@EliteFlippers.com, and an older venturinger@gmail.com. Note the lead-selling company was transcribed as "Solvee / Fast Home Cash / Fair Homes Cash" and several names (Nutriere, Zane, the coach's own name) are garbled by transcription and should be treated as uncertain.